Remove Customer Marketing Remove PR Remove Promotion
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How Jess Cook Turns Content and PR into a Power Couple at Island (Interview)

Animalz blog

PR could be one of those ways. She shared four great lessons about intertwining content and PR on LinkedIn , which inspired this interview to learn more about her approach. She goes into the role of brand, how she measures the effectiveness of PR and content, her thoughts on the future of content marketing, and much more.

PR 57
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Scaling a high-performing influencer marketing program

Sprout Social

Its imperative to empower meaningful collaboration between teams and external stakeholders by clarifying roles and responsibilities, and using the right processes and tools to reduce manual tasks, promote visibility and unearth meaningful data and insights upon which you can take action.

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How to optimize your marketing budget: Do more with less

Sprout Social

Remove siloes within marketing and sales teams Oftentimes, sections of the marketing teams are functioning in separate bubbles. The advertising team may not know what the content team is doing and the PR team is unaware of what the customer marketing team is up to.

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Grow Your Business | 4 Ways To Tap Into The Customer Power

Adobe Experience Cloud Blog

Let’s take a look at four ways you can tap into the power of your customer base and grow your business. Many businesses conduct almost all their marketing online but there is a huge opportunity being missed that should be part of all successful customer marketing programs. Co-Speaking.

Customer 134
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What Is a Marketing Strategy?

Marketing Insider Group

Back when I was in college, I learned that marketing is the art of convincing people to buy your stuff. In fact, if you google “what is marketing?” the first 4 search results define marketing as something that “persuades,” “promotes,” and “convinces” people to do something. Marketing Strategy vs Marketing plan.

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Why a High Performing Product Marketing Team Is the Key to Growth

Adobe Experience Cloud Blog

When I started my career at BlackBerry, product marketing didn’t exist as a dedicated and well-established function. The need for what would become worldwide product marketing became clear one day when I walked into the office and found myself standing in front of three banners promoting the same smartphone. Video Production.

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Marketers Aren’t Using Their CRM Correctly. Here’s How to Change That

Hubspot Marketing

In fact, you spend so much time planning and executing on the email strategy, you hardly ever connect with the other marketers on your team who manage the company’s blog and content, social and chat, website, video strategy, events, PR, and more. Marketers need to take a step back and see the bigger picture.

CRM 145