Campaign Monitor

MAY 30, 2025

(TL;DR) ActiveCampaign alternatives at a glance Tool Best For Key Advantage Starting Price Rating Campaign Monitor by Marigold User-friendly email marketing with visual impact Intuitive drag-and-drop editor with superior design capabilities, transactional emails free plan; pricing starts at $12 USD/month 4.7/5

eCommerce

Campaign Monitor

MAY 30, 2025

Limited automation capabilities : The platform offers basic automation workflows, but lacks the advanced sequencing and conditional logic found in alternatives. Usability challenges : Despite being marketed as user-friendly, many report a steeper learning curve than expected, particularly with template customization.

CRM

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Many marketers understand the power of implementing automated drip campaigns to turn leads into customers by moving them through the sales cycle. Truly successful marketers know the best bang for your marketing buck comes from using drip campaigns to nurture existing customers. Begin With the End in Mind.

Customer

Adobe Experience Cloud Blog

JANUARY 30, 2018

As a digital marketer, you have a myriad of tools you use to engage and attract customers. Your stack most likely includes a marketing automation platform , web content management system (CMS), analytics platform, and other tools. These two solutions are core to successful marketing programs.

Marketing Automation Platform

Adobe Experience Cloud Blog

JANUARY 13, 2017

While our demand generation team celebrated this victory, we knew that with a lead database swelling to 70,000 entries and counting, we needed to embrace a more sophisticated, enterprise-grade marketing automation platform. Markets are exploding, so why go one-to-one when you can go one-to-many?

Marketing Automation Platform

Adobe Experience Cloud Blog

SEPTEMBER 21, 2016

Putting together a framework to understand your buyer’s journey is crucial for understanding how your marketing efforts can drive more leads to purchase and ultimately increase ROI. While a buyer’s journey is self-directed, clearly defining each stage helps power the health of your marketing funnel. However, it isn’t always easy.

eBook

Adobe Experience Cloud Blog

AUGUST 2, 2016

That advantage is crystal-clear when it comes to building a growth-oriented marketing strategy around existing customers. Enterprises should be laser-focused on customer base marketing because: Customer retention is key to market share. Happy customers are the shortcut to trust.

eBook

Marketing Insider Group

JANUARY 12, 2021

While content personalization isn’t easy, there are lots of opportunities to delight your customers with it. To provide content marketers with some guidance, we’ve gathered some great personalization strategies you’ll want to try. Content personalization is a way to build trust and loyalty with customers. Quick Takeaways.

Content Marketing

Adobe Experience Cloud Blog

APRIL 16, 2014

Author: Steven Simoni If you’re a marketer with a Software-as-a-Service (SaaS) provider, you may have found that free trials and freemium models are an easy, low-risk way to introduce potential customers to your products. Marketing Automation' Just having the data isn’t good enough. Personalized Web Experience.

Customer

Adobe Experience Cloud Blog

JUNE 15, 2016

It’s about moving forward with your own customer knowledge and refining your strategy as you discover what actually works along the way. Marketo is the top marketing automation platform, along with other core marketing technologies like New Relic and Optimizely. Lead or customer scoring.

eBook

Adobe Experience Cloud Blog

NOVEMBER 12, 2014

Today we are excited to celebrate LaunchPoint’s two-year anniversary – it’s been an incredible journey for our customers and our partners! We hope it helps you make sense of the various categories of marketing solutions, understand the value they provide, and how they can complement your marketing automation platform.

eBook

Adobe Experience Cloud Blog

JULY 10, 2015

Author: Jignesh Shah What’s the most precious and scarce commodity for a marketer? As former CMO of a software company, I discovered it was customer engagement. Like all marketers today, my team and I had many channels and tactics we could use to reach customers. and link to a trial download or an ebook.

Marketing Strategy

Adobe Experience Cloud Blog

APRIL 25, 2014

As we explore in our new ebook, Marketing With a View: How to Use Your Marketing Calendar to Land Your Goals , a calendar should do a lot more than save dates. Here are three signs that your marketing calendar is holding you back. You Have More than One Calendar.

Marketing Automation Platform

Adobe Experience Cloud Blog

APRIL 6, 2015

But how can you deliver coordinated, relevant, customer experiences across channels? A good marketing automation platform combined with mobile insights will help you: Listen: Your marketing automation platform should help you listen to how people engage on one channel and use that knowledge on your other channels.

Thought Leadership

Adobe Experience Cloud Blog

MAY 15, 2014

Because of this, your team might be tempted to simply choose a “suite” solution – a marketing solution offered by a large software stack provider – instead of the best solution for marketing’s needs. Download our new ebook, Sweeter than Suite Solutions: Choose Your Own Marketing Automation Platform.

Thought Leadership

Adobe Experience Cloud Blog

SEPTEMBER 17, 2014

But to create meaningful segments, you need a platform that can divide your audience in meaningful ways. In our new ebook, Asking the Right Questions: How to Evaluate Marketing Automation , we explore the range of segmentation capabilities available to marketers today. Company size. Geographic location.

eBook

Adobe Experience Cloud Blog

MAY 8, 2014

Author: Maggie Jones If you’re a marketer – whether you market directly to individual consumers, or to businesses made up of individuals – you probably think a lot about why people buy. A need arises, and the potential customer decides that your product or service addresses that need. Determine Your Audience.

eBook

Adobe Experience Cloud Blog

JANUARY 9, 2014

But if you add marketing automation to the mix, you can launch your marketing results out of this world. As we explain in our new ebook, Marketo Social Marketing: Launch Your Marketing to the Moon! social marketing can help you build and maintain lasting, personalized relationships with your customers.

eBook

Martech

APRIL 5, 2022

Identifying channels and touchpoints that refer the highest quality leads or the most valuable customers. Predicting/planning marketing and/or advertising spend based on past performance. Having a holistic understanding of the offline and online customer buying journey and weighting journey interactions appropriately.

Customer

Adobe Experience Cloud Blog

APRIL 17, 2015

The single most important improvement companies can make to their marketing strategies is investing in marketing automation software. Automation is the fuel that allows businesses to stay one step ahead of the game. Marketing automation software is not just a fancy synonym for customer relationship management software.

Thought Leadership

Adobe Experience Cloud Blog

JANUARY 22, 2020

But in between, marketing needs to nurture and qualify leads by encouraging them to engage with content until they’re sales-ready. It’s easy to overlook the middle of the funnel because it involves many different priorities, from quality to quantity to speed to customer experience, and it can be the most difficult stage to manage.

Management

Adobe Experience Cloud Blog

JUNE 25, 2020

You can impress prospective customers with your depth of knowledge and stand out from events that just skim the surface. But virtual events can scale as big and fast as you need—especially if you use a dedicated streaming platform rather than a videoconferencing service. An interactive webinar/live event platform.

Logistics

Adobe Experience Cloud Blog

JANUARY 9, 2014

But if you add marketing automation to the mix, you can launch your marketing results out of this world. As we explain in our new ebook, Marketo Social Marketing: Launch Your Marketing to the Moon! social marketing can help you build and maintain lasting, personalized relationships with your customers.

eBook

Adobe Experience Cloud Blog

JANUARY 24, 2014

Touches could include emails, webinars, phone calls, tradeshows, ebook downloads and more. Soon after the tradeshow, the lead speaks with one of our sales reps, an opportunity is created, and three weeks later they become a new customer. Unfortunately, low-end marketing automation platforms don’t do any better.

CRM

Adobe Experience Cloud Blog

JANUARY 10, 2013

But marketing has moved on – and email platforms simply haven’t. Email platforms treat email as a separate silo, divorced from all the other customer interaction channels. Without marketing automation, you’re forced to send your emails based on your timetable, ignoring the buyers’. We would love to hear!

eBook

Adobe Experience Cloud Blog

APRIL 11, 2014

This helps us see how all of our marketing programs work together to impact sales – for example, if a prospect clicked on a PPC ad, downloaded an ebook sent within an email program, and then attended a webinar before becoming a customer, all three of those programs get credit.

Market Trends

Adobe Experience Cloud Blog

MAY 24, 2019

A place where you can target the right prospects and deliver custom-tailored messages that speak to their individual needs. And by using a marketing automation platform, you can personalize your digital ads and make sure they reach your targeted audience. A place where buyers congregate daily—sometimes for hours on end.

Advertising

Marketing Insider Group

MAY 27, 2020

Make sure your digital marketing goals align with your overall business goals. Every business wants to increase sales, but you should also have other goals in mind, such as increasing the lifetime value of each customer and raising brand awareness. Your content should work in two ways: Be of use to your customers and audience.

Digital Marketing

Duct Tape Marketing

JUNE 1, 2017

Proof Email Marketing Converts Leads Into Customers written by Guest Post read more at Duct Tape Marketing. Someone signed up for your newsletter, clicked on a call-to-action, opened an email, visited your website, filled out a form or downloaded an ebook…. Maximize customer testimonials. That’s all great stuff.

Email Marketing

Adobe Experience Cloud Blog

AUGUST 13, 2015

Predictive analytics uses clever statistical models to identify what your customers will likely do next and then automatically uses those insights to trigger certain actions. In 2012, Amazon filed a patent for a predictive analytics system that would allow them to begin shipping products before a customer even ordered them.

Transform

Adobe Experience Cloud Blog

AUGUST 25, 2017

For example, you can receive Mixpanel analytics reports in Slack or get a notification each time someone downloads your ebook on Unbounce using tools like Workbot. Many marketers wish they had a painless method for segmenting leads —especially according to purchasing habits, like what the customer has bought in the past.

Digital Marketing

Adobe Experience Cloud Blog

NOVEMBER 7, 2017

In fact, 86% of buyers will actually pay more for a better customer experience , and estimates argue that customer experience will become the key brand differentiator (over price and product) by 2020. Engagement marketing is the use of strategic, resourceful content to engage your audience and deliver on their expectations.

Inbound Marketing

Adobe Experience Cloud Blog

NOVEMBER 16, 2016

Buyers are more informed, and it’s all about earning their attention—giving them the best customer experience. As Tyler put it, digital marketing and marketing automation are major breakthroughs that are influencing the way we engage our audience. Put customers center-stage. So how do we rise above the noise?

Thought Leadership

Adobe Experience Cloud Blog

DECEMBER 18, 2018

Customer feedback is essential for running effective smart campaigns and converting leads into customers. The extended customer journey brings the opportunity to focus on in-the-moment research. People are busy, and they don’t like getting emails with “Do you have five minutes to answer our survey?” Absolutely not! Pain Points.

Customer Journey

Adobe Experience Cloud Blog

SEPTEMBER 13, 2016

Competitors: competitors’ prospects and customers. Collaborate with your sales team and review your customer relationship management (CRM) history for high-yield and quick win companies. Strategic importance: align with your company’s strategy (e.g. acquiring an industry-recognized logo for social proof).

Thought Leadership

Adobe Experience Cloud Blog

JUNE 2, 2016

Author: Charm Bianchini The 11 th annual SiriusDecisions Summit was held in Nashville last week and featured 30 new frameworks, customer ROI presentations, and multiple analyst and practitioner case studies. A key session that stood out and created a lot of buzz amongst the crowd: Marketing Automation: What the Future Holds.

Thought Leadership

Adobe Experience Cloud Blog

AUGUST 24, 2016

If you’re not marketing additional products or services to existing customers, you’re missing out on low-hanging fruit. To thrive and succeed in today’s competitive environment, you need to incorporate cross-sell and upsell into your marketing strategy to reap the full benefits of your hard-won customers.

Thought Leadership