Litmus

DECEMBER 24, 2024

Well spend more time perfecting lifecycle email marketing strategies and data management while leaving room to experiment with the latest personalization and automation tactics. Marketers will aim for goals like increased engagement and retention throughout the customer journey. messages and testimonial roundups.

B2C

Hubspot Marketing

JUNE 30, 2025

Or, if you’re hiring a marketing analyst, you may list “data analysis” as a skill needed to be successful in the role. See an example: Now, let’s discuss the ways a job description will need to be customized for a particular role. Strong organizational, communication, and customer service skills. Research and analytical skills.

Management

Marketing Insider Group

JANUARY 29, 2025

CRM and marketing automation integration is a well-defined process that combines and improves the alignment between marketing and sales activities. It lets businesses automate prospecting, data entry, customer management, and other time-consuming business operations. What is Customer Relationship Management (CRM)?

CRM

Use Insider

OCTOBER 25, 2024

Customer data platforms (CDPs) have become a must for many organizations by helping them organize, manage, and make sense of their customer data. But, to actually see value from that data, marketers still need to activate it across channels. CDPs use this data to create 360-degree customer views.

Customer Journey

Use Insider

OCTOBER 24, 2024

They have features for personalizing messaging, segmenting subscribers, and automating SMS and email campaigns. Insider can connect all your customer data and personalize every touchpoint along the user journey — from your website and mobile app to messaging channels like email, SMS, and WhatsApp.

eCommerce

Hubspot Marketing

AUGUST 7, 2025

The best hiring sequence will ultimately vary from company to company, but these suggestions are a great place to start. Phase 1: Foundation (5–10 People) As a company reaches $5–15M in annual recurring revenue (ARR) and acquires over 100 customers, the first phase of team building begins.

Marketing

Lynton Web

MAY 8, 2025

SEO-optimized articles capture targeted search traffic from community members actively seeking recreation solutions, placing your center in front of high-intent prospects. Marketing Automation Platforms Implementing marketing automation transforms how you connect with prospects and members.

Marketing Strategy

Martech

APRIL 21, 2025

Placing a Google search ad on a page of results you already dominate will not change whether people reach your site after searching. All but the most basic marketing automation platforms offer easy, one-click A/B tests between different emails. Im sure its a feature that will win you and us many more customers.

Marketing Automation Platform

MarketingOps

APRIL 3, 2025

By building a robust system of validation rules, backed by automation, you establish a foundation of accurate, standardized, and compliant data taking the burden off your team while setting your campaigns up for success. Automating across multiple Salesforce objects with advanced routing logic can be restrictive without custom development.

CRM

Lusha

DECEMBER 9, 2024

Inbound lead generation is like a breath of fresh air instead of hunting down customers, you attract them to you. That’s the magic of inbound, and it’s transforming how businesses find new customers. It’s like becoming a magnet for your perfect customer. What Exactly is Inbound Lead Generation?

CRM

Lusha

NOVEMBER 18, 2024

RevOps is a complete approach that brings together people, processes, and data across the entire customer lifecycle. As businesses saw the need for better alignment across departments, RevOps grew to include marketing and customer success operations. They make sure marketing efforts align with revenue goals.

CRM

Use Insider

NOVEMBER 13, 2024

Adobe Analytics for customer journey analytics Adobe’s Real-Time CDP for data unification. Marketo Engage for marketing automation. Put simply, Adobe now offers a plethora of tools for creating personalized customer experiences across channels. Adobe Target for A/B testing and personalization. And much more.

Customer Journey

Campaign Monitor

MAY 27, 2025

Many online reviews from ecommerce marketers report facing challenges with Omnisend’s steep learning curve and inconsistent customer support. Restrictive Automation : While Omnisend offers automation, users note that workflows can feel limited compared to more flexible alternatives.

eCommerce

Bannerflow

APRIL 15, 2025

Todays marketing campaigns get harder by the minute. And with more communication channels for your customers than ever before, one might expect marketing campaigns to reach their targets easier. To add fuel to the fire, marketers have a cookieless future ahead of them to plan for. But the future isnt all bleak.

Copywriting

Use Insider

JANUARY 9, 2025

Braze and Adobe Experience Cloud tools are often compared for use cases like omnichannel marketing, customer targeting , personalization, and journey orchestration. In terms of downsides, Brazes UX is not up to modern standards, making the platform difficult to navigate.

Customer Journey

Buffer Marketing

OCTOBER 28, 2024

😉 I've been a Buffer customer and fan for nine years, long before I started contributing to the blog. Here's my current setup: I log all my half-baked ideas here and move them along in my custom Kanban board as they progress. And since this is the Buffer blog, you’ll forgive us for being a little biased, right?

Digital Marketing

Martech

MAY 19, 2025

Its remarkable growth doesnt even include all the custom GPTs and home-grown apps marketers are building with AI tools. The growth has slowed over the years, but thats a sign of a mature market and the inevitable consolidation and M&A that comes with growing up. What does the ‘godfather of martech’ have to say?

Finance

Martech

SEPTEMBER 12, 2024

This is how SFDC became much more than a CRM , with marketing automation tools and — something that is particularly relevant to the discussion around data — a customer data platform ( CDP ). Integrating more features naturally drives customers to the platform and the core CRM product. I worry about SMEs.

Marketing Automation Platform

Campaign Monitor

MAY 30, 2025

We’ve tested 16 alternatives that might be a better fit with user-friendly interfaces, improved deliverability, and responsive customer support. 5 (1000+ reviews) Mailchimp SMBs needing all-in-one marketing Comprehensive marketing stack Free (paid from $13/month) 4.4/5 Let’s dive in. (TL;DR)

eCommerce

Use Insider

AUGUST 5, 2025

Marketing teams in retail are busier than ever, juggling customer engagement, managing multi-channel campaigns, analyzing performance, and personalizing interactions across countless touchpoints. That’s where they need the power of retail marketing automation. This makes customers feel seen and valued.

Retail

verse.ai

JULY 1, 2025

Nurture cold leads automatically : For leads who aren’t ready to buy, AI SDRs can automate follow-up and nurture to ensure these leads aren’t simply forgotten. Update the CRM : Though some salespeople aren’t consistent about CRM updates, AI is; this ensures that every interaction the AI has is tracked, and customer data is accurately updated.

CRM

Spiralytics

MARCH 19, 2025

In today’s digital landscape, customers are increasingly vigilant about how their personal information is managed. For anyone relying on customer data to drive engagementwhether through personalized emails, targeted ads, or seamless online transactionscompliance isnt just about avoiding penalties.

Law

Campaign Monitor

MAY 30, 2025

(TL;DR) ActiveCampaign alternatives at a glance Tool Best For Key Advantage Starting Price Rating Campaign Monitor by Marigold User-friendly email marketing with visual impact Intuitive drag-and-drop editor with superior design capabilities, transactional emails free plan; pricing starts at $12 USD/month 4.7/5

eCommerce

MarketingOps

DECEMBER 10, 2024

Regardless of a businesss size, industry, customer-base, product or service offering the challenge of CRM utilization seems pretty agnostic to all of it and shows up across the board. Pivoting to a Process Optimization Methodology Heres my theory about CRM utilization: Im the only one at my company who cares about it.

CRM

Martech

AUGUST 13, 2025

Unlike earlier AI tools that augmented human work, agentic AI can autonomously orchestrate campaigns, resolve customer roadblocks and optimize engagement at scale, often with minimal human oversight. For marketers, that means both opportunity and upheaval in how work gets done and using martech platforms.

Transform

Use Insider

AUGUST 5, 2025

If you’ve invested in marketing automation but still feel like you’re running in place, you’re not alone. Many marketing teams found their automation tools promising efficiency and outcomes, but end up delivering complexity, guesswork, and underwhelming results. Align them with your customer journey map.

Customer Journey

Use Insider

MARCH 7, 2025

OneSignal is a popular customer engagement platform mainly known for its push notification capabilities. Theyre perfect for small businesses or individuals looking to reach their customers only via push notifications in a simple, cost-effective manner. It also supports other channels like email, SMS, and in-app messaging.

eCommerce

Campaign Monitor

MAY 30, 2025

After analyzing hundreds of online user reviews and testing various alternatives, we’ve found platforms that offer better deliverability, more intuitive automation, and stronger customer support. Ready to discover which email marketing solution might be a better fit for your needs? Let’s go. (TL;DR)

Price

Orbit Media Studios

FEBRUARY 10, 2025

The spectrum ranges from basic compliance like image alt text and clear labels, to advanced accessibility compliance (WCAG AAA compliance), screen-reader testing and custom website functionality for disabled users. Integrations also range greatly from simple CRM syncing to custom API development for complex systems.

SEO

Use Insider

MARCH 10, 2025

Klaviyo and Salesforce Marketing Cloud are popular options for engaging customers via emails and SMS messages. Now that Klaviyo has rebranded to a B2C customer relationship management (CRM) system, theres even more overlap between what both companies do. Marketing analytics. Email and SMS marketing. And more.

CRM

DirectMail2.0

MAY 28, 2025

and who’s mailing what our sole purpose is to make direct mail the most effective form of 0:46 marketing by integrating it with cutting edge technology so on the direct mail 2.0 Transcript: 0:00 let’s go ahead and get started my name is Morgan DiGiorgio I am the chief revenue officer for Direct Mail 2.0

Direct Mail

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Many marketers understand the power of implementing automated drip campaigns to turn leads into customers by moving them through the sales cycle. Truly successful marketers know the best bang for your marketing buck comes from using drip campaigns to nurture existing customers. Begin With the End in Mind.

Customer

Adobe Experience Cloud Blog

JANUARY 30, 2018

As a digital marketer, you have a myriad of tools you use to engage and attract customers. Your stack most likely includes a marketing automation platform , web content management system (CMS), analytics platform, and other tools. These two solutions are core to successful marketing programs.

Marketing Automation Platform

Adobe Experience Cloud Blog

MARCH 16, 2018

Being GDPR-compliant essentially means building trust and improving customer engagement —and hasn’t that always been the goal? Let’s take a closer look at GDPR and the role marketing automation platforms will play in GDPR compliance. The Effect of GDPR on Marketing Automation.

Marketing Automation Platform

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Platform

Adobe Experience Cloud Blog

JULY 27, 2016

Many marketers out there are making similar decisions, in which features and functionality are ultimately weighed against platform cost. As part of a ‘wait and see’ or ‘grow into it’ mentality, the total cost of ownership for a less sophisticated marketing automation platform can hide below the surface.

Marketing Automation Platform

Martech

FEBRUARY 3, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering many benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. What kind of marketing automation platform do we need?

Marketing Automation Platform