Neil Patel

FEBRUARY 11, 2021

How important are marketing ethics when it comes to your purchase decisions? If you are like most consumers, ethics matters a lot. Consumers are attracted to brands that promote sustainability, environmental causes, and social responsibility. What are the most crucial marketing ethics you should follow?

Marketing Ethics 139

Marketing Ethics Food Marketing Marketers 139

Martech

JANUARY 3, 2025

Protecting the brand with bovernance AI governance involves creating formal structures and policies that address issues related to AI use in marketing, including: Data privacy and security : Ensuring AI tools do not mishandle customer data. Ethical considerations : Preventing AI from perpetuating bias or promoting harmful content.

Branding 136

Branding Copywriting Law Marketing Ethics 136

Neil Patel

MARCH 3, 2021

Consider this geotargeted Uber ad for arriving tourists: Geotargeted ads may be useful when you want to: Boost foot traffic: Brands can send mobile ads, coupons, or notifications to attract customers to their brick-and-mortar locations. Geotargeted advertising can also raise brand awareness and promote your online channels.

Marketing 143

Marketing Marketers Marketing Ethics User-Generated 143

Vertical Response

OCTOBER 13, 2024

The future of email marketing AI will bring advanced personalization, smarter automation, and improved customer engagement. Key Takeaways AI will enhance email marketing in 2025 through advanced personalization techniques, including dynamic content and predictive analytics, to improve customer engagement.

Email Marketing 52

Email Marketing Transform User-Generated Analytics 52

SocialPilot

MAY 30, 2024

19 Social Media Best Practices You Need to Know [2024 Edition] Based on the different stages of a brand’s social media campaigns, here are 19 best practices for social media for planning, content, engagement, execution, innovation, customer services, and much more to keep you on check from start to end. Sustainability goes a long way.

Branding 69

Branding Social Media Marketing User-Generated Analytics 69

Customers.ai

OCTOBER 1, 2024

Most of all, those brands pull customers in and leave a lasting impression. If that’s your idea of marketing, as a small business, it can be a bit overwhelming. In contrast to traditional marketing, which aims to raise brand awareness and promote brand image long term, direct response marketing shows immediate ROI.

Marketing 52

Marketing Marketers Advertising Advertisers 52