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5 Marketing Ethics to Follow on Social Media

Neil Patel

How important are marketing ethics when it comes to your purchase decisions? If you are like most consumers, ethics matters a lot. Consumers are attracted to brands that promote sustainability, environmental causes, and social responsibility. What are the most crucial marketing ethics you should follow?

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Guardrails and governance: How to protect your brand while using AI

Martech

Protecting the brand with bovernance AI governance involves creating formal structures and policies that address issues related to AI use in marketing, including: Data privacy and security : Ensuring AI tools do not mishandle customer data. Ethical considerations : Preventing AI from perpetuating bias or promoting harmful content.

Branding 136
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What is Geofencing Marketing?

Neil Patel

Consider this geotargeted Uber ad for arriving tourists: Geotargeted ads may be useful when you want to: Boost foot traffic: Brands can send mobile ads, coupons, or notifications to attract customers to their brick-and-mortar locations. Geotargeted advertising can also raise brand awareness and promote your online channels.

Marketing 143
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Top Trends in the Future of Email Marketing AI for 2025

Vertical Response

The future of email marketing AI will bring advanced personalization, smarter automation, and improved customer engagement. Key Takeaways AI will enhance email marketing in 2025 through advanced personalization techniques, including dynamic content and predictive analytics, to improve customer engagement.

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19 Social Media Best Practices Every Brand Should Follow in 2024

SocialPilot

19 Social Media Best Practices You Need to Know [2024 Edition] Based on the different stages of a brand’s social media campaigns, here are 19 best practices for social media for planning, content, engagement, execution, innovation, customer services, and much more to keep you on check from start to end. Sustainability goes a long way.

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Direct Response Marketing Guide: Top Strategies, Techniques, and KPIs

Customers.ai

Most of all, those brands pull customers in and leave a lasting impression. If that’s your idea of marketing, as a small business, it can be a bit overwhelming. In contrast to traditional marketing, which aims to raise brand awareness and promote brand image long term, direct response marketing shows immediate ROI.