Search Engine Land

DECEMBER 11, 2023

Prompt: The indoor plant market has suffered a decline in the past year, and you need to generate a creative promotional campaign idea to support and ‘Indoor Plant Month’ promotion in February 2024. Formulate 10 engaging over-arching campaign ideas to promote Indoor Plant Month: Answer: Certainly!

Promotion 110

Promotion B2C Retail Direct Mail 110

Adobe Experience Cloud Blog

APRIL 6, 2018

At Influitive’s Advocamp summit, countless professionals regaled the crowd with tales of how software enhanced their careers, touched their lives, and even earned them promotions. In this post, I’ll explain how customer advocacy is a powerful undercurrent that helps products spread. Ask Not What Your Customers Can Do for You.

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Promotion Product Customer Thought Leadership 134

Martech

SEPTEMBER 2, 2021

Unfortunately, only a fraction of local businesses uses text as a marketing tool, even though local businesses are uniquely situated to connect with customers in a way digital companies can’t compete with. The post The future of local marketing: Promote your business and convert customers for life appeared first on MarTech.

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Promotion Customer Retail Marketing 117

Hubspot Marketing

APRIL 22, 2019

If you're interested in exploring how Pinterest advertising can help you attract customers, keep reading. 90% of Pinterest users say Pinterest helps them decide what to purchase -- meaning your Pinterest ads, or Promoted Pins, are being shown to a remarkably responsive audience. Pinterest Promoted Pins. Promoted Pins.

Promotion 143

Promotion Advertising Advertisers Product 143

Hubspot Marketing

JULY 21, 2023

Product Videos for Marketing How to Create Product Videos 10 Promotional Product Videos That Make You Want to Buy What is a product video? Customize your video. 10 Promotional Product Videos That Make You Want to Buy 1. Additionally, we have a list of impressive product videos for inspiration. What is a product video?

Product 143

Product Promotion Food Influencer Marketing 143

Search Engine Land

NOVEMBER 22, 2023

Your products have all been carefully chosen for their beauty, energy, and transformative properties that your customers believe can bring happiness, beauty, and peace into their world. You have unwavering dedication to customer service. You have unwavering dedication to customer service.

Transform 119

Transform Promotion Energy Retail 119

Neil Patel

FEBRUARY 17, 2021

We all love a great sales promotion. Whether it’s 20 percent off, buy one get one free, or a limited time offer, we’re all suckers for a deal, so why aren’t you using sales promotions in your paid campaigns? Sales promotions can make your ads jump off the page, boost engagement, and grow your sales. It’s in the name!

Promotion 131

Promotion Advertising Advertisers Price 131

Search Engine Land

FEBRUARY 9, 2023

TikTok has expanded its quick Promote ad feature with four new options, making it easier for brands to increase the visibility of their posts through a streamlined campaign creation process within the platform. The new Promote campaigns. Dig deeper. You can read the full announcement from TikTok here. Why we care.

Promotion 96

Promotion Advertising Advertisers Branding 96

Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. Here are 7 social media promotion ideas to explore instead, and how to execute them. Why promote your business on social media? Attract new customers. Customers are already looking for you on social media. Customer personas. Guess what?

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Consider these ways customers often react at different touchpoints when AI is involved. Do customers have control over how their data is used?

Customer 128

Customer Transform Thought Leadership Law 128

SocialPilot

APRIL 15, 2024

There are obviously some shortcomings in your social media strategy that prevent you from getting customers. If your aim is to convert followers into customers, focus on increasing your productivity. Analyze your content You think you are posting great content, inspite of which you fail to attract customers. But don’t worry.

Customer 96

Customer Social Media Marketing Analytics User-Generated 96

Hubspot Marketing

OCTOBER 14, 2020

Now, Facebook is a great place to advertise your business and interact with prospective and current customers. Below, let's discuss how you can use Facebook to promote your business. A great way to promote your business on Facebook is to participate in Facebook groups. Promote events. Sign up for a business page.

Promotion 134

Promotion eCommerce Social Media Marketing Management 134

Quikly

JULY 11, 2022

There’s no successful consumer promotion without a well-thought-out m arketing strategy, but what’s the difference between the two? And how does each benefit your customers?

Promotion 95

Promotion B2C Marketing Marketers 95

Martech

APRIL 24, 2024

Providing genuinely outstanding customer experiences is the ultimate goal of marketers today. Customers have come to expect seamless, personalized brand interactions across all touchpoints. This guide provides a roadmap for leveraging AI and agile marketing practices to craft unforgettable customer experiences.

Customer 86

Customer User-Generated Analytics Place 86

Hootsuite

SEPTEMBER 6, 2022

There’s no shame at all in boosting a post with the TikTok promotion feature. In this post, we’re digging into everything you need to know to put TikTok’s Promote feature to work for you. What is TikTok promotion? The TikTok Promote feature lets you turn your existing TikTok videos into ads with just a few taps.

Promotion 100

Promotion Analytics Advertising Advertisers 100

Sachs Marketing Group

AUGUST 4, 2023

You can promote your business on Instagram by using a variety of methods such as creating engaging content, using Instagram Ads, partnering with influencers, utilizing Instagram Stories and Shopping, hosting contests, leveraging relevant hashtags, and interacting with your audience. Here’s how to promote your business on Instagram.

Promotion 52

Promotion User-Generated Social Media Marketing Transform 52

Search Engine Land

JANUARY 5, 2023

Microsoft has just announced Store Ads to promote desktop apps on Windows 10 and 11 devices on desktops. When you create the ad on the Microsoft Advertising Platform, you can see it in the Microsoft Store, allowing your customers to click, download, and then start using your app. The Microsoft Store in action. Dig deeper.

Promotion 90

Promotion Advertising Advertisers Management 90

Martech

MARCH 12, 2024

Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. To emphasize how Canva promotes teamwork and a fun atmosphere, the campaign included this playful “Win at Work” 30-second spot. The “What Will You Design Today?” Why we care. “In

Customer 120

Customer User-Generated Price Promotion 120

Martech

OCTOBER 10, 2023

” Creating a compelling and rewarding customer experience is top of mind for most brands these days, as it is common knowledge that consumers value the journey almost as much as the products and services they buy. In the first article of this three-part series, we explored the collaborative aspects of customer journey operations.

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Customer Journey Customer Law Communications 124

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. Here’s how.

Customer 110

Customer Transform Communications Promotion 110

Scoop.it!

JANUARY 12, 2023

In this post, we’ll discuss some of the most effective ways to promote your brand to make all these happen. To start promoting your brand on Facebook , the first thing you need to do is signup for a business page on FB. It’s to be noted that more visibility means better promotion of your products. Offer Customer Service.

Promotion 86

Promotion Branding Marketing Strategy Product 86

Lynton Web

JANUARY 12, 2024

When customers have a positive experience with a company, they’re likely to share their thoughts with an average of nine people. Companies are wise to correct any issues that lead to poor experiences before customers share their negative opinions with the masses, but you won’t know what those issues are unless you ask.

Customer 105

Customer Communications Promotion Product 105

Martech

MARCH 12, 2024

You’re likely familiar with the Pareto Principle, the old 80/20 rule and how it applies to marketing — 80% of your profit comes from 20% of your customers. You also know who those “best” customers are. The metric that illuminates your best customers is customer lifetime value. Your TAM has a subset of your ICP.

Customer 113

Customer Education Communications Management 113

Hubspot Marketing

OCTOBER 12, 2023

I've been writing about marketing since 2017, I've used many different platforms for publishing and promoting content. For instance, as a writer I can't promote controversial or extreme content on my Medium account. Altogether I've been using the platform for 6+ years to create and promote content. What is Medium?

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Promotion eCommerce SEO Affiliate Marketing 118

Search Engine Journal

APRIL 7, 2022

Google now allows companies to appeal to eco-conscious customers by adding “recycling” to their business attributes. The post New Google Attribute Helps Businesses Promote Sustainability appeared first on Search Engine Journal.

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Promotion Customer 109

Many Chat

APRIL 17, 2023

Right now on Instagram, you’re competing for your customer’s attention. Let’s guide your customers through the path to purchase, step-by-step. There’s no need for a human to step in, dramatically reducing your customer service costs. And losing. Sales are flatlining. Engagement is low.

eCommerce 98

eCommerce Promotion Branding User-Generated 98

OnPassive Marketing

APRIL 20, 2022

This article will teach you how to cross-promote your business and increase your sales growth. Where to s tart with Cross-Promotion. Cross-promotion has become increasingly popular in recent years to expand sales. Let’s discuss the different types of cross-promotion and how to start cross-promoting your business.

Promotion 59

Promotion PR Affiliate Marketing Customer loyalty 59

Marketing Insider Group

JANUARY 30, 2019

If you’re looking to promote your brand, then the best way for leveraging happy customers is taking advantage of the user-generated content. Nowadays, marketers are focused on creating content marketing campaigns that attract the attention of old and new customers. However, more of it is […].

Promotion 64

Promotion Branding Customer User-Generated 64

Neil Patel

JUNE 21, 2021

After all, why wouldn’t you want customers to rave about your business to friends and family? From a potential buyer’s perspective, if your existing customers are happy enough with your company to recommend it, that speaks volumes about your business. It’s not just about getting customers, though. Start a Referral Program.

Promotion 136

Promotion Shoppers Non-Profit Advertising 136

Hootsuite

JULY 21, 2022

Increasing customer lifetime value (LTV). Simply enter your numbers, hit the button and you’ll get a simple, shareable ROI calculation based on customer lifetime value. Using Google Analytics , you can also view the customer touchpoint by channel, giving credit to touchpoints from when your customers first arrive at your site.

Promotion 113

Promotion Finance Analytics User-Generated 113

Marketing Insider Group

JANUARY 30, 2019

If you’re looking to promote your brand, then the best way for leveraging happy customers is taking advantage of the user-generated content. Nowadays, marketers are focused on creating content marketing campaigns that attract the attention of old and new customers. However, more of it is […].

Promotion 71

Promotion Branding Customer User-Generated 71

OnPassive Marketing

NOVEMBER 12, 2022

It can be used to reach potential customers searching for relevant terms on Bing and can effectively drive traffic to your website. Bing Ads can be a great way to reach new customers and promote your business online. Bing Ads are a great way to promote your business, but there are other ways. What Is Bing Ads? Conclusion.

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Promotion Analytics Advertising Advertisers 79

Search Engine Land

JULY 24, 2023

The new capabilities were rolled out as part of the latest GA4 update, which saw new ecommerce dimensions and metrics added to the custom reports builder. The post GA4 custom report builder adds 33 ecommerce dimensions, metrics appeared first on Search Engine Land. Why we care.

eCommerce 98

eCommerce Customer Shipping Analytics 98

Martech

SEPTEMBER 19, 2023

Oracle has announced a long list of product innovations and enhancements within the Oracle Fusion Cloud Customer Experience platform. Event Promotion provides guidance on developing campaigns to drive interest and attendance at events. ” GenAI for custom service. Guided Campaigns.

Customer 117

Customer User-Generated Market Segmentation Direct Marketing 117

Martech

NOVEMBER 28, 2023

To make a pivotal shift towards a more customized digital presence, Regpack — like many B2Bs — needed to move beyond standard content to create an experience that adjusted dynamically, reflecting the specific interests and industry of each user. And, these days, that’s what it takes for businesses to win — and keep — loyal customers.

Customer 112

Customer Transform Retail eCommerce 112

Martech

MARCH 28, 2023

Do you consider the connection between your creative work and your customer’s neural circuitry? But how do you influence your customers’ behaviors? Depending on the stage in the customer journey, you might want to elicit different thoughts and behaviors. What comes to mind when you think about marketing?

Customer Journey 135

Customer Journey Customer Whitepaper Marketing 135

Quikly

MAY 18, 2022

Many of your brand strategies revolve around two main objectives: retaining current customers and welcoming new ones. To do this, you must regularly maintain high customer expectations and remain top of mind.

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Promotion Customer Branding B2C 95