Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Promote New Videos on Social.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145

Spiralytics

NOVEMBER 14, 2023

Digitally endemic, exposed to emerging technologies, and a unique perspective on global issues mark the upbringing of Gen Alpha, shaping their attitudes and expectations as customers. Why Should Marketers Care About Generation Alpha? Marketers should take heed of this pivotal trait.

Gen Z 52

Gen Z Millennials Health Transform 52

Sprout Social

SEPTEMBER 3, 2020

Creating custom sneakers? In terms of Twitch marketing, the site’s demographics skew on the younger side. For brands targeting a millennial or Gen Z audience that has even the mildest interest in gaming, the platform is a potential goldmine. Don’t forget your Twitch social media promotion! Music productions?

Gen Z 131

Gen Z Branding Millennials Real Estate 131

Spiralytics

APRIL 23, 2023

Social media influencers and celebrity endorsers are similar in that both help brands promote their products and services. So much so that 37% of consumers trust them more than brands, with Gen Z and Millennials being two times more likely than Boomers to trust influencers. billion in 2022, expected to increase to $10.9

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Hubspot Marketing

JANUARY 5, 2021

Brands that make education a priority in their marketing strategy can improve lead generation and build stronger brand loyalty. Similarly, explainer videos target users who are at the decision-making stage of the buyer’s journey and, if done right, they can turn decision-makers into customers. Takeaways for Video Marketers.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Hubspot Marketing

JUNE 6, 2023

When it comes to work events, trade shows, or promotional campaigns, they can really be hit or miss. This is where experiential marketing comes in. While a surprising number of people haven't heard of the concept, it's kind of a big deal — 77% of marketers use experiential marketing as a vital part of a brand’s advertising strategy.

User-Generated 143

User-Generated Marketing Marketers Branding 143

Hubspot Marketing

NOVEMBER 5, 2019

When it comes to marketing your product, you have many different options on Facebook. Free Promotion. If you have happy customers, you can even ask them to review your business on Facebook so prospects researching you can see how you've pleased your customers in the past. Paid Promotion. Here are a few examples.

Shoppers 125

Shoppers Product Gen Z Promotion 125

Content Marketing Institute

JUNE 18, 2018

Though that traffic stat is from 2015, the influence of video is only growing. Google gives more exposure to video content by featuring video featured snippets in position zero (above top 10 results): HANDPICKED RELATED CONTENT: Video Marketing Strategy: What Marketers Need to Know. Click To Tweet.

Fashion 109

Fashion Millennials Education Video Marketing 109

Rock Content

JANUARY 18, 2021

With the Covid pandemic keeping people at home, the surge of new and competitive ways of connecting with the audience has brought the need for richer and more customized experiences. This is why 70% of marketing professionals already work with a strategy focused on content production, a key for the next year. Video Marketing.

Market Trends 123

Market Trends Content Marketing Gen Z User-Generated 123

Hootsuite

DECEMBER 17, 2019

Whether you’re a first-time creator looking to grow your YouTube subscriber count , or an experienced video marketer looking to increase your brand’s video views on YouTube , the first step towards mastering this platform is getting a handle on the numbers. They are looking for genuinely helpful videos that inform and inspire.

Advertising 145

Advertising Advertisers Marketing Marketers 145

Duct Tape Marketing

APRIL 13, 2017

A promotional tweet to Facebook post to influencer marketing on Instagram to a full-scale video on YouTube, the options can be many. Primarily for E-commerce advertisers, who are in the horde of promoting multiple products from their store through a single ad strip. Promoted Tweets. Promoted Accounts.

User-Generated 60

User-Generated Transform Promotion Advertising 60

Rock Content

MAY 22, 2020

For those who want to keep up-to-date and are concerned with constantly innovating their marketing strategy , it is important to be alert to these new possibilities of video marketing. To help you on this mission, this post will go over: What is an interactive video? What are the benefits of using interactive video?

Marketing Strategy 72

Marketing Strategy Millennials Marketing Marketers 72

Hubspot Marketing

JULY 28, 2020

Each day, we stream our favorite shows, watch explainer videos on YouTube to learn something new, or follow events, Q&As, and interviews via live video. Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. Each new generation has watched more online video than the last.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Neil Patel

AUGUST 5, 2021

If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. For your Snapchat ads to find success, you need: great visuals (no blurry, pixelated images or videos) a short, snappy, message (i.e., Why Should You Advertise on Snapchat?

Gen Z 145

Gen Z Millennials User-Generated Whitepaper 145

Marketing Insider Group

MARCH 28, 2024

Highlight Customers’ Views It doesn’t matter how beautiful your ads and brand story are — even the best marketing efforts aren’t as convincing as other customers’ recommendations. Customers love hearing from other buyers about their experience with a product before making a purchase.

eCommerce 83

eCommerce Shoppers User-Generated Promotion 83

Marketing Insider Group

FEBRUARY 5, 2024

DemandSage) 49% of marketers believe organic search yields the best ROI. Search Engine Journal) 97% of marketers incorporate customer data into their decision-making process. Spiralytics) 82% of marketers plan to maintain or increase their podcast investments. Hubspot) 91% of brands incorporate video as a marketing tool.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Marketing Insider Group

SEPTEMBER 14, 2020

91% of B2B marketers utilize content marketing to reach customers. Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. Content Marketing Institute ). Video Marketing Statistics. (Statista).

Digital Marketing 106

Digital Marketing Marketing Strategy B2C Marketing 106

Sprout Social

OCTOBER 17, 2016

Instead of sending out thousands of paper surveys or forcing customers to complete online forms, you can head to Twitter to see how customers feel about your brand. It's the top network for social customer service because users can communicate in real time. Created a customer commitment team to handle support issues on Twitter.

Social Media Marketing 111

Social Media Marketing User-Generated Marketing Marketers 111

Marketing Insider Group

DECEMBER 8, 2020

Additionally, advancing technology has heightened consumer expectations for customer experience. In fact, a study by Walker Information , projected that customer experience has surpassed price and product as the key brand differentiator. So personalize your content marketing efforts. Social media is good for business.

User-Generated 142

User-Generated CRM Marketing Marketers 142

Neil Patel

SEPTEMBER 17, 2021

Plus, more than 200 million businesses are using it to reach customers, too. You can change this to the last seven days or a custom number as well. As simple as it sounds, delivering more videos could be the easiest way to increase shares and engagement. I usually like to stick to nerdy marketing ideas.

Analytics 145

Analytics Energy Key Performance Indicator Social Media Marketing 145

Sprout Social

FEBRUARY 21, 2022

Be sure to add captions and text in TikTok’s editor—the more native a video feels to a platform, the better it tends to perform. Pro tip: Beware of sharing your TikTok as a Reel —Instagram won’t promote Reels that have the TikTok watermark on them. Share your video to Facebook. Use video to create a helpful Product Page.

Thought Leadership 141

Thought Leadership Gen Z Real Estate Education 141