Martech

DECEMBER 16, 2024

To thrive in a world dominated by AI search and assistive engines, youll need to optimize for three core technologies: Traditional search engines. SEOs must now account for conversational search, generative AI, and their integration into a growing array of products. Large language models (LLMs). Knowledge graphs.

Transform

Martech

SEPTEMBER 5, 2024

The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products. Free trials: Users try the software for a limited number of days. Free trials: Users try the software for a limited number of days. We’re starting to see the transition,” he said.

Non-Profit

Martech

JULY 30, 2024

AI-driven search engines are revolutionizing how people search and interact with information online. Generative engine optimization (GEO) is how marketers can catch this wave. Take our brief 2024 MarTech Replacement Survey Why GEO is important Impact on organic search Evolution in user search behavior What is GEO?

Transform

Search Engine Land

SEPTEMBER 27, 2024

From generating unique images to optimizing content, AI platforms like Grok, ChatGPT and Midjourney offer endless possibilities. You and your team can collaborate together within Canva while using AI tools to: Generate copy with Magic Write. Get the newsletter search marketers rely on. Transform photos with Magic Edit.

SEO

Backlinko

AUGUST 8, 2025

Rolling out to 700M+ weekly users. But if you’re in digital marketing, the real question is: How does this change how people discover, research, and buy? I can see these improved coding capabilities being particularly useful for custom use cases. Guess who eventually reached the most users? ChatGPT-5 is here.

Search Marketers

Martech

MARCH 11, 2025

Generative AI is reshaping the web for brands and users alike, as features like Googles AI Overviews move the burden of processing search results from human users to AI services. AI Overviews use generative AI to pull information from various sources to generate responses.

Transform

Orbit Media Studios

OCTOBER 30, 2024

No channel is more directly impacted by AI than search. Today, we explore the big topic: AI and the disruption of search marketing. Generally, these keyphrases focus on search terms where users are actively looking to visit a website rather than getting answers directly from the search engine result page (SERP).

SEO

Martech

JANUARY 13, 2025

At Kinsta , ranked as G2s top WordPress hosting provider , we and more than 120,000 of our customers have learned that the right techniques can deliver sharp visuals while keeping your site speedy. When done right, they improve site speed, enhance the user experience, and influence search engine ranking. The good news?

User-Generated

Martech

APRIL 1, 2025

Its the foundation of brand credibility, lead generation and customer engagement. Unlike social media, which has algorithms dictating visibility, your website is a platform you own, so you have complete control over messaging, user experience and conversion pathways. This step helps: Focus on functionality and user flow.

Transform

Martech

MARCH 17, 2025

By querying the Operator about specific KPIs, marketers can quickly understand performance metrics and make informed decisions. Customer engagement Marketers can use the Operator to craft personalized messages for different customer segments, enhancing engagement and improving conversion rates.

User-Generated

Marketing Insider Group

OCTOBER 29, 2024

You need customers to notice your site to succeed in your industry. Getting your website noticed is where SEO optimization (Search Engine Optimization) comes in. By improving your search engine ranking, SEO brings visitors naturally without paid ads. Unlike paid advertising, SEO delivers sustained traffic growth over time.

SEO

Search Engine Land

SEPTEMBER 9, 2024

Ultimately, it costs more to acquire a customer than to keep one. Ensure a quality customer experience First and foremost, we must ensure that customers have a quality experience from the start. This is founded on building trust early, then reinforced through exceptional customer service and a seamless onboarding process.

User-Generated

Search Engine Land

JULY 31, 2024

You can create charts, graphs, tables and text boxes or include dropdowns and other elements to allow users to filter data how they’d like. Advanced users can blend multiple data sources together, such as combining Google Ads data and CRM data or reporting across multiple accounts. Get the newsletter search marketers rely on.

Advertisers

Search Engine Land

JULY 11, 2024

As AI-generated content becomes more prevalent and sites like Reddit are dominating , original research is at its most necessary. With that in mind, ask yourself: Are you looking to uncover customer pain points or preferences? How can we better match user intent when they are searching online?

Whitepaper

Search Engine Land

AUGUST 8, 2024

The most successful campaigns require a strategic blend of creativity and an acute understanding of evolving customer behavior. Each feature offers the same value: finding conversions with few targeting parameters based on user signals. Ensure your message isn’t too broad or too niche and develop for different customer needs.

Gen Z

Search Engine Land

SEPTEMBER 17, 2024

Discovering video content in the era of social search The way users discover and interact with video content on social media platforms, with social search at the core, has already evolved the way users interact with social content. This means social search doesn’t rely on assuming the user’s intent.

Key Performance Indicator

Search Engine Land

SEPTEMBER 11, 2024

Start with keyword changes before automated technical audits While automated tools can be valuable for gathering initial data, relying solely on a list of issues generated by these tools comes with significant drawbacks. Dig deeper: Keyword difficulty in SEO guide: Everything you need to know Get the newsletter search marketers rely on.

SEO

Search Engine Land

JULY 25, 2024

Economic downturns create uncertainty and changes in user behavior that impact markets and forecasts. They also affect the approach and resources allocated to marketing activities. Because no two recessions or economic downsturns are the same, marketers operate in uncharted waters every time one occurs. Processing.

SEO

Search Engine Land

SEPTEMBER 20, 2024

While user-friendliness and innovation remain crucial, the end product must boost sales and ROI. By harnessing AI, you can identify real-time market trends, audience profiles and behavior patterns – essential elements for crafting ads that truly connect with viewers. AI has revolutionized the once-tedious PPC ad creation process.

Price

Martech

JULY 28, 2025

“That’s a big change because when you think about it from a CMO perspective, they’re like, ‘How are we attracting and retaining customers?'” “If I said I want a new CRM, and the cost has to be $30 a month per user per seat or less, and you don’t have pricing on your website, guess what?

Whitepaper

Marketing Insider Group

SEPTEMBER 24, 2024

Social media marketing has become a cornerstone of business success, offering unprecedented opportunities to connect with audiences, build brand awareness, and drive growth. Prioritizing your customers’ needs and feedback can drive your social strategies, ensuring your marketing efforts resonate with your audience.

Transform

Martech

APRIL 10, 2025

When users get a complete answer directly from an AI tool, they often stop searching AI effectively intercepts that traffic. But if the AI response cites your website (or, on occasion, includes a direct link), there’s a chance users will click through, creating AI-driven traffic. Email: Business email address Sign me up!

Transform

Search Engine Land

JULY 19, 2024

Up to 94% of customers say that a negative review or social media comment has convinced them to avoid a company, according to an InMoment study. With AI taking over more and more platforms being used, all content on the web is now fair game to be used as a training source for generative AI responses. AI does not pick a channel.

Management

Search Engine Land

JULY 15, 2024

For the average business, the content you publish is likely to be a little more practical and related to the pains, gains and jobs that your target customer struggles with For instance, if you are a kitchen company, you may publish content about measuring the kitchen or the types of units you could install.

SEO

Marketing Insider Group

JULY 22, 2025

Cached pages link together, sending positive signals to search algorithms. That’s what we want—search engines see active users, and that reinforces your rankings. Are users spending more time, bouncing less, viewing multiple pages? A 15-minute interview can generate two blog posts. Address customer FAQs.

SEO

Search Engine Land

AUGUST 14, 2024

Lead generation advertisers today have access to tools like broad match keywords and offline conversions – powerful when used right, but chaotic and expensive if left unchecked. Marketing strategy. CRM or other database Everything you do in lead gen revolves around generating inbound queries. How will you implement it?

Advertising

Martech

JANUARY 16, 2025

The problem for any company creating these generative AI systems is the more people use them, the more it costs. Consider: OpenAI’s ChatGPT has more than 300 million weekly active users more than any other pure GenAI company. billion on marketing. If OpenAI is any indicator, it’s hard to see how. launched Simpli.fi

Non-Profit

Search Engine Land

AUGUST 5, 2024

My 2019 book, “Digital Marketing in an AI World,” explores the transformative impact of AI on PPC , highlighting three crucial human roles: teacher, doctor and pilot However, the emergence of generative AI necessitates a fourth role to further enhance the synergy between human expertise and AI capabilities.

Digital Marketing

Search Engine Land

SEPTEMBER 6, 2024

Though paid search is a “pull” instead of a “push” marketing channel, there are still plenty of audience signals to implement when building and optimizing PPC campaigns. Search is a unique channel because customers tell you who they are in their search queries and path to purchase journeys (i.e., Custom segments.

Market Segmentation

Search Engine Land

AUGUST 21, 2024

A lot has changed over the past year while I’ve been waiting for “ the best AI video generators for creators and marketers ” to emerge. It’s unclear if KaraVideo.AI, a video generator powered by Sora, deserves most of the credit for this eye-catching video. Ten days later, I tried to check out Sora for myself.

Transform

Marketing Insider Group

FEBRUARY 17, 2025

Image Source Unlike short-tail keywords, which are broad and highly competitive, long-tail keywords cater to niche markets, aligning closely with user intent. The result is better search rankings, higher conversion rates, and more meaningful engagement with potential customers. Why Are Long-Tail Keywords Important in SEO?

SEO

Search Engine Land

AUGUST 22, 2024

Segmentation by best sellers, product attributes, location, profitability and user type. One campaign fits all This approach is common for small accounts that don’t generate high levels of conversions, making segmentation difficult to justify. Relatively low effort to tier segments via Custom labels. Processing. See terms.

Non-Profit

SMA Marketing

MAY 15, 2025

AI Summary: This article helps marketing leaders track what matters most by outlining the 20 most important KPIs for campaign performance. Organized by priority, it explains each metric’s role in measuring efficiency, engagement, and ROI – from Customer Acquisition Cost to Net Promoter Score. Are you generating quality leads?

Customer Acquisition

Search Engine Land

SEPTEMBER 27, 2024

In digital marketing , agencies and in-house teams often separate into specialized units like SEO , PPC and content marketing. While this division makes sense internally, it doesn’t align with how customers experience a brand online. This information is highly useful to the broader marketing team.

Digital Marketing

Search Engine Land

JULY 22, 2024

Collecting data, analyzing past results, generating insights, etc. Make sure to understand where and how conversions relate to your customer journey. Get the newsletter search marketers rely on. Should you test making your customer journey uglier? Offsite properties User journeys span several touchpoints.

Price

Search Engine Land

JULY 24, 2024

Couple all this with an unstable macro environment, reduced liquidity that depressed valuations, little-to-no acquisitions or exits, once-in-a-generation technology advancements like AI and a couple of crushing core algorithm updates to boot. Get the newsletter search marketers rely on. Business email address Sign me up!

SEO

Martech

AUGUST 6, 2025

Generative engine optimization (GEO) is quickly becoming essential for brands that want to stay visible in an AI-driven world. GEO requires efforts that a comprehensive SEO or search engine optimization campaign already covers. For example: Creating content that answers the questions your customers have. The good news?

SEO