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The latest AI-powered martech news and releases

Martech

It also explains why only 52% said their organization is realizing value from generative AI investments beyond cost reduction. Heres this weeks AI-powered martech releases and news: May 8, 2025 Optimizely released an updated version of Opal. PubMatic launched an updated buyer platform powered by generative AI.

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Paid Social Best Practices for 2025: Maximizing Ad Performance and Budget Efficiency

Power Digital Marketing

Paid social media advertising has become an integral part of most marketers’ strategies to drive targeted traffic, generate leads, and boost conversions. Whether your objective is to raise brand awareness, generate leads, or drive conversions, clarity around your campaign’s primary focus is crucial.

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How we save time and drive results with Optimizely Opal

Welcome Software

⏩ Okay, so now fast forward to mid-2025. According to McKinsey’s latest State of AI survey , 78% of organizations now use generative AI in at least one business function; a telling sign that the future of marketing has arrived, and it’s reshaping the landscape. Adoption was cautious. Impact was inconsistent.

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25 Best Blog Niche Ideas (Data Study)

Backlinko

Check out our methodology below, or skip right to the “top blog niches of 2025. Step 2: Research the Niches Long-Term Potential Found a topic you love? You’ll need a keyword research tool for this step. Now, let’s explore the top 25 blog niche ideas for 2025. And what the average CPC for your niche is.

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The 9 SEO KPIs You Need to Know to Track Your Organic Growth in 2025

Animalz blog

Focus on improving these foundational KPIs before expecting gains in user engagement or business outcomes. Maintain a consistent publishing calendar focused on high-demand topics. These indicators help predict future ranking potential and reveal the strength of your domain’s reputation in the digital ecosystem.

SEO
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How to Create an AI Search Optimisation Strategy in 2025

Exposure Ninja

Right now, your target customers are researching on ChatGPT or Perplexity , relying on Google’s AI Overviews for product comparisons, and using Google’s AI Mode to make buying decisions. In 2025, having this kind of strategic approach is no longer optional. But AI Search demands more. This isn’t a one-off task.

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Top Review Generation Tools: Which One is Right for Your Business?

SocialPilot

But with so many options, how do you pick the right review generation software? Don’t worry; weve done the research for you! In this guide, we compare the top review generation tools to help you find the perfect fit for your business. Customer Support Quality 4.8 Customer Support Quality 4.8 Customer Support Quality 4.8