Martech

MAY 16, 2022

When started the company, Alexander knew she needed a strong email marketing strategy. She wanted a flexible, scalable email marketing system with built-in automation features. She chose ActiveCampaign, a marketing automation platform that includes email marketing and CRM capabilities.

Transform 78

Transform CRM Email Marketing Retail 78

Martech

OCTOBER 21, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and “best-of-breed” takes me back. Maybe only four or five years, but that’s a lifetime in marketing technology. Read more here. Sport is big too.”.

Transform 95

Transform Marketing Automation Platform User-Generated Food 95

Martech

JULY 1, 2022

Small businesses with revenue under $25 million also replaced marketing automation platforms the most (30%), followed by CRM (26%) and SEO tools (26%). Get the daily newsletter digital marketers rely on. Processing.Please wait. Why we care.

CRM 84

CRM Marketing Automation Platform SEO Digital Marketing 84

Adobe Experience Cloud Blog

JUNE 6, 2018

The most successful content marketing programs are those that track essential digital marketing metrics and use them to engage in constant refinement and improvement. Digital marketing analytics helps marketers understand the value that content marketing brings to a company and its audience.

Content Marketing 134

Content Marketing Transform Social Media Marketing Analytics 134

Martech

NOVEMBER 22, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and is marketing automation reverting to an email tool? This implies MA being boiled back down again into an email and list-building tool.

CRM 96

CRM Marketing Automation Platform Marketing Marketers 96

Martech

AUGUST 2, 2022

To that end we’ve started to catalog the top products that surround major platforms. Our first Stackmate Report was released last month and covers marketing automation platforms. Get the daily newsletter digital marketers rely on. This is also an ungated report. . Processing.Please wait.

Product Life Cycle 110

Product Life Cycle CRM Marketing Automation Platform Customer Journey 110

Martech

JUNE 1, 2022

Zeta Global has announced that its Zeta Marketing Platform (ZMP) will become available in the Amazon Web Services Marketplace. We wonder whether other marketing suites will follow the same route. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Marketing Automation Platform 80

Marketing Automation Platform CRM Marketing Marketers 80

Adobe Experience Cloud Blog

AUGUST 2, 2016

But one of my favorites was actually a syndicated oldie-but-goodie that my parents grew up with called Underdog, where a “humble, lovable shoeshine boy” (who was a dog, but still) transforms into a caped crusader and somehow always foils the bad guy. Passionate customers are the best kind of marketing. Repeat customers spend more.

eBook 91

eBook Customer Thought Leadership Transform 91

Adobe Experience Cloud Blog

OCTOBER 13, 2016

Here are some presentations that I’m personally looking forward to: Adopt and Adapt: Trends in Global Digital Marketing. Marketing is becoming increasingly complex as buyers across countries and regions consume information across different, seemingly disconnected channels. Sunday, Oct 16, 10:50 AM – 11:34 AM.

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Customer Journey 134

Use Insider

MARCH 4, 2023

2 Bloomreach Bloomreach is an eCommerce personalization , engagement, and marketing automation platform. Bloomreach supports different channels for activating your data, such as email, SMS, and on-site and offers various automation, experimentation, and content management features.

Customer 52

Customer Transform Customer Journey User-Generated 52

Adobe Experience Cloud Blog

SEPTEMBER 9, 2013

That being said, over the past few years I’ve started to really observe the marketing industry shift from just “doing” email marketing to actually running coordinated, cross-channel, TRULY integrated, automated marketing programs. Email marketing is evolving and I’d like to be part of that transformation.

Transform 134

Transform Email Marketing Thought Leadership Marketing Automation Platform 134

Adobe Experience Cloud Blog

JANUARY 3, 2017

Even if you’re a consumer marketer, people do research on your company and products long before they decide to make a purchase. For digital marketing especially, your buyers are perusing different channels to make informed decisions on whether they should purchase from you, let alone click on your ad. Some of his insights?

Thought Leadership 106

Thought Leadership Transform Digital Marketing Marketing Automation Platform 106

Adobe Experience Cloud Blog

APRIL 29, 2016

Author: Joe Paone It’s no secret that the financial services industry has been going through a transformation in recent years. Lead scoring —a method of ranking leads for their sales-readiness, agreed upon by both sales and marketing—is a concept that you’re probably familiar with.

Whitepaper 91

Whitepaper Thought Leadership CRM Marketing Automation Platform 91

Adobe Experience Cloud Blog

AUGUST 25, 2017

Especially because they don’t appear to be oblivious to the problem: Skyword reports that 87% of marketers consider data their organizations’ most underutilized asset. In this blog, I’ll cover four ways digital marketers can make data work for them. Tara Humpries, Head of Digital Marketing at WavHello has seen this first-hand.

Digital Marketing 134

Digital Marketing Transform CRM Thought Leadership 134

Adobe Experience Cloud Blog

MAY 15, 2015

Building the Ultimate Marketing Machine: Citrix’s Story of Transformation. 85% of B2B marketers say they don’t feel like they are using their marketing automation platform to its full potential. Marketers have to take learning new skills into their own hands to keep up with market demand.

Transform 134

Transform Thought Leadership Marketing Automation Platform Energy 134

Martech

JULY 25, 2022

Developed well over a decade ago, marketing automation platforms (MAPs) have been the system to help marketers generate leads to support sales. Get the daily newsletter digital marketers rely on. Sizing Up the Race for the Next B2B Revenue Platform. But the flag is up and the race is on.

CRM 106

CRM User-Generated Marketing Automation Platform Customer Journey 106

Martech

JUNE 27, 2022

Tools to manage assets, budgets and technology, and a platform to facilitate online sales if needed. You may not need discrete tools for each function, depending on your environment your marketing automation platform may also function as your CRM and email platform. Processing.Please wait.

Customer Acquisition 80

Customer Acquisition Marketing Automation Platform CRM Management 80

Martech

APRIL 15, 2022

This article will walk you through various marketing strategies to help you reach your target business audiences and tell you about a few of the latest trends in the industry. Key points covered include: What is B2B marketing? Types of B2B marketing. Frequently asked questions about B2B marketing. What is B2B marketing?

B2C 116

B2C Marketing Automation Platform Gen Z Whitepaper 116

Martech

MARCH 4, 2022

Digital transformation is the process of transitioning an organization’s operations to completely digital systems to better meet brand and customer needs. Businesses have been forced to embrace digital transformation efforts and learn how to deliver value to customers who can only be reached online. Why we care.

Transform 101

Transform Customer Journey Finance User-Generated 101