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How to secure leadership buy-in for digital marketing initiatives

Martech

Digital marketing and martech are transforming businesses, but getting leadership to invest can be difficult. Marketing teams often struggle with doubts about past results, tight budgets or a fear of change, making it hard to win support. Haphazardly introducing new technology or agencies is not enough to yield success.”

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The Future of Resumes: How to Optimize Your Resume for 2025

Trade Press Services Newsletter

Whether looking for a new opportunity, seeking a promotion, or showcasing your thought leadership accomplishments, optimizing your resume can help you stand out in a competitive marketplace. Follow these tips to make sure your resume rises to the top of the digital pile in 2025. Embrace AI Tools with Caution. Strike a Balance.

Transform 240
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Inbox Nostalgia: What Marketing Emails Looked Like in 2005 vs Today

Vertical Response

This article on inbox nostalgia what marketing emails looked like in 2005 vs today reveals the evolution from basic text-heavy formats to today’s personalized, visually rich messages. Dive into how design, content, technology, and user engagement have transformed. Here are some tips to improve engagement.

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This ONE TOOL Turns SEOs into GODS

Exposure Ninja

The SEO landscape has shifted dramatically , and with it, our role as digital marketers. We’re witnessing a transformation that’s elevating SEOs from tactical content creators to strategic business advisors — and it’s happening faster than most realise. Sound impossible? It’s not anymore. The catalyst?

SEO 52
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Lingering Questions: What Marketing Masters Want to Ask Each Other

Hubspot Marketing

HubSpot knows personalized experiences are better for both the visitor and the company, and so we're trialing new technology as it comes out and thoughtfully introducing personalization across every touchpoint. whereas Person B, who works at a startup, will see startup-friendly value props, images, CTAs, emails, etc.

Transform 114
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Google Gemini vs ChatGPT: Which AI Chatbot Is Better?

Backlinko

From digital marketing to finance and legal services. Read on to find out whether Gemini or ChatGPT is better for: All kinds of research Understanding complex concepts Image generation SEO tasks Creative content And much more. And at a rate so fast that it’s nearly impossible to keep up.

Finance 105
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From Research to Results: What Winterberry Group’s White Paper Means for Direct Mail Marketers

DirectMail2.0

Jonathan Margulies, Managing Partner at Winterberry Group and lead author of the report, presents his findings, offering a data-backed perspective on how direct mail and digital marketing are converging to shape the future of customer engagement.