Martech

DECEMBER 18, 2024

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. None of them quite compare to what we’re seeing with Gen Z. Thats double the speed of previous generations. They expect two-way dialogue and genuine engagement.

Gen Z 107

Gen Z Transform Health Entertainment 107

Hootsuite

MAY 31, 2022

Source: Hootsuite 2022 Digital Trend Report. This is likely thanks to the platform’s focus on educational content over pure entertainment. Source: Hootsuite 2022 Digital Trend Report. Source: Hootsuite 2022 Digital Trend Report. There’s a near-even split between Generation X, Gen Z, and Millennials.

Social Media Marketing 107

Social Media Marketing Gen Z Millennials Shoppers 107

Hootsuite

MAY 2, 2022

Source: Hootsuite Digital Trends Report. With audiences actively searching for Reels and wanting to educate themselves about the features, this is a surefire signal to marketers that they need to adopt Reels as part of their Instagram marketing strategy ASAP. Source: Google Trends. Source: Hootsuite Digital Trends Report.

Gen Z 142

Gen Z Social Media Marketing Digital Trends Fashion 142

Hootsuite

MAY 30, 2023

Before setting up your profiles, grab our free Digital Trends report to learn why people use each network and all the demographic info you need to know. Educational or entertaining content does best on Instagram, and users will decide within the first few seconds whether to keep watching. Embrace Instagram Reels or TikTok.

Law 106

Law Social Media Marketing Entertainment Gen Z 106

Hootsuite

DECEMBER 15, 2021

According to Hootsuite’s 2022 Digital Trends Report , the average amount of time an internet user aged 16 to 64 spends on social media is 2 hours and 27 minutes. Because so many TikTok creators are millennials or Gen Z, it’s refreshing (and fun) to see older people on the app. Infinity – Jaymes Young. graceegang.

Gen Z 145

Gen Z User-Generated Fashion Transform 145

Econsultancy

DECEMBER 13, 2021

Only 23% of executives believe the speed at which they gain accurate insights is ‘very strong’, the Digital Trends 2021 report from Econsultancy and Adobe reveals. Business, healthcare and educational apps thrived in Q2, while travel, navigation and sports apps suffered from a period of low installs.

Advertisers 52

Advertisers Advertising Retail Shoppers 52