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29 Pinterest Demographics for Social Media Marketers [2022]

Hootsuite

Source: Hootsuite 2022 Digital Trend Report. Source: Hootsuite 2022 Digital Trend Report. Source: Hootsuite 2022 Digital Trend Report. Unlike other social networks, though, there’s less of a generational divide on Pinterest. There’s a near-even split between Generation X, Gen Z, and Millennials.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Source: Hootsuite’s Digital Trends report 2. Dark social reaches new audiences Every day it seems there’s a new study talking about Gen Z scrolling social media behind their closed, sleeping eyelids. Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t Gen Z?

Gen Z 133
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24 Instagram Reels Stats That Might Surprise You

Hootsuite

Source: Hootsuite Digital Trends Report. Source: Google Trends. If you’re looking to tap into Gen-Z or even younger demographics, this is the stat to pay attention to because it’s important that brands meet audiences with the content they like to see and engage with. Source: Hootsuite Digital Trends Report.

Gen Z 142
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The 2023 Guide to Social Media for Law Firms and Lawyers

Hootsuite

Lead generation Did you know over three quarters of lawyers use social media for personal networking, but only half (52%) use it to generate leads? At the same time, 29% of law firms say retaining and growing business is a top challenge, and 25% want better tech for managing client relationships. Work with older adults?

Law 106
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24 Gen Z Statistics That Matter to Marketers in 2022

Hootsuite

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats.

Gen Z 109
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14 of the Most Important TikTok Trends to Watch in 2022

Hootsuite

According to Hootsuite’s 2022 Digital Trends Report , the average amount of time an internet user aged 16 to 64 spends on social media is 2 hours and 27 minutes. Because so many TikTok creators are millennials or Gen Z, it’s refreshing (and fun) to see older people on the app. Infinity – Jaymes Young. graceegang.

Gen Z 145
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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Other external factors like Brexit, staff shortages in the supply chain and growing Covid infections could also have an impact on the final numbers come the end of the year, although the report determined these factors to be ‘manageable’ Q2 2021: UK OOH advertising ad revenues soar 277% year-on-year in Q2 2021. year-on-year.