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The data disconnect: Why understanding your data landscape matters more than ever

Martech

That’s not to say this isn’t an important piece of the puzzle, but as it’s increasingly common for marketing automation platforms to sync directly with your CRM system, there is a lot more risk — and opportunity — in understanding the bigger picture of how data is flowing into your CRM system before it hits your marketing automation platform.

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A marketer’s 2022 guide to Marketo: What it does today

Martech

While email is traditionally central in any marketing automation platform, Marketo Engage claims to support the following marketing channels: Email. Direct mail. Snapshot: Marketing automation. For today’s marketers, automation platforms are often the center of the marketing stack.

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Marketing Tech Stack Audit Guide for Marketing Operations

MarketingOps

Auditing your martech stack periodically allows you and your team to review the tools and processes you have in place, uncover existing and new capabilities as the tool evolves, identify overlaps of capabilities across tools, and plan effectively your future Martech strategy roadmap (purchasing new technologies, replacing existing tools, etc.).

Finance 130
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Why Marketing Should Lead Your Digital Transformation

Marketing Insider Group

Advances in digital technology have transformed the world of marketing, perhaps more than any other industry. Most marketers didn’t see this brave new world of digital as a threat, but rather as a game-changer.

Transform 107
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16 marketing automation platforms your organization should consider

Martech

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Users can import data, build segments and triggers, and create relevant marketing campaigns that engage customers on their favorite channels.

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How Ecommerce Transformed Marketing 

Digital Marketer

As digital e-commerce marketing has grown, traditional marketing methods have fallen out of favor. They haven’t gone away entirely, though, and some businesses still make good use of TV, direct mail, SMS & sales calls, and even the good old billboard. New Marketing Channels.

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What Is SaaS Sales? Proven Strategies, Tactics & ROI Measurement

Lusha

Launch targeted campaigns: Easily import leads found by Lusha into your email marketing or sales engagement platforms for focused outreach. Technical Aptitude: It is crucial to have a basic understanding of SaaS technology and the ability to explain technical concepts in simple terms.

CRM 52