Martech

NOVEMBER 27, 2023

That’s not to say this isn’t an important piece of the puzzle, but as it’s increasingly common for marketing automation platforms to sync directly with your CRM system, there is a lot more risk — and opportunity — in understanding the bigger picture of how data is flowing into your CRM system before it hits your marketing automation platform.

Direct Mail 124

Direct Mail CRM Marketing Automation Platform Advertising 124

Martech

JANUARY 13, 2022

While email is traditionally central in any marketing automation platform, Marketo Engage claims to support the following marketing channels: Email. Direct mail. Snapshot: Marketing automation. For today’s marketers, automation platforms are often the center of the marketing stack.

Marketing Automation Platform 128

Marketing Automation Platform CRM Direct Mail Price 128

MarketingOps

NOVEMBER 29, 2024

Auditing your martech stack periodically allows you and your team to review the tools and processes you have in place, uncover existing and new capabilities as the tool evolves, identify overlaps of capabilities across tools, and plan effectively your future Martech strategy roadmap (purchasing new technologies, replacing existing tools, etc.).

Marketers 130

Marketers Marketing Finance New Technology 130

Marketing Insider Group

NOVEMBER 11, 2019

Advances in digital technology have transformed the world of marketing, perhaps more than any other industry. Most marketers didn’t see this brave new world of digital as a threat, but rather as a game-changer.

Transform 107

Transform Direct Mail Customer Journey Marketers 107

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Users can import data, build segments and triggers, and create relevant marketing campaigns that engage customers on their favorite channels.

Marketing Automation Platform 122

Marketing Automation Platform CRM Manufacturing B2C 122

Digital Marketer

DECEMBER 19, 2022

As digital e-commerce marketing has grown, traditional marketing methods have fallen out of favor. They haven’t gone away entirely, though, and some businesses still make good use of TV, direct mail, SMS & sales calls, and even the good old billboard. New Marketing Channels.

Transform 82

Transform eCommerce Retail Entertainment 82

Lusha

NOVEMBER 11, 2024

Launch targeted campaigns: Easily import leads found by Lusha into your email marketing or sales engagement platforms for focused outreach. Technical Aptitude: It is crucial to have a basic understanding of SaaS technology and the ability to explain technical concepts in simple terms.

CRM 52

CRM Whitepaper Non-Profit User-Generated 52