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AI-powered martech news and releases: January 16

Martech

The problem for any company creating these generative AI systems is the more people use them, the more it costs. Consider: OpenAI’s ChatGPT has more than 300 million weekly active users more than any other pure GenAI company. PlayMaker launched as a platform to manage and optimize sponsorships in sports and entertainment.

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5 Lead Generation Techniques for Small Businesses in 2019

Adobe Experience Cloud Blog

What techniques and approaches will help you generate a consistent stream of leads this year and beyond? In this blog, I’ll share five simple lead generation methods and the techniques that will help you generate new customers over time. Video marketing has other benefits beyond distribution and traffic generation.

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10 Creative Lead Gen Examples Sourced from Marketing Legends

Unbounce

Lead generation is the number one challenge for marketers today. Send Attention-Grabbing Direct Mail. Tool-based marketing is popular because even simple interactive ideas can generate boatloads of qualified leads. Boom, lead generated. We’ve generated hundreds of net new leads from this video series so far.

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How to Target Generation X Through Paid Ads

Neil Patel

If you’ve never tried marketing for Generation X, you could be missing out on a valuable group of consumers. Why should you customize ads for a Generation X target market? What makes Generation X so valuable? How Old is Generation X? 1965 to 1980 are typically known as the Generation X years.

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Lead Generation Content: Top Types to Use in 2023 [Data + Expert Tips]

Hubspot Marketing

Experimenting with your lead generation content is crucial to build a strong content strategy. The best way to shake up your lead generation content strategy is to take a deeper look into the top types of content that will help you collect new leads. Here are the types of content you should consider using.

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16 marketing automation platforms your organization should consider

Martech

B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment. Offers a highly configurable platform that sets users up for success and adapts as their business needs evolve. Product overview. ActiveCampaign.

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What Types Of Marketing Are There?

InTouch Marketing

Impact: Higher search engine rankings increase visibility and attract users actively searching for related products or information. Impact: Enhances brand visibility, fosters direct communication with customers, and encourages user-generated content.