Customers.ai

MARCH 15, 2024

While this shift may feel monumental (and let’s be honest, it is), it does present marketers a chance to revolutionize their approach to client campaigns across the board—from email and digital ads to social media and direct mail. Your website visitor data.

CRM 67

CRM Direct Mail Outbound Marketing Analytics 67

CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. In this article, you’ll learn why each marketing strategy works and walk away with an armory of tactics to fuel your own growth marketing efforts. Lead vs. demand generation: Use both to drive growth.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Backlinko

MAY 14, 2024

And inform your marketing strategies and product offerings. Google Analytics also helps with market research. And filled out details that would inform our small business marketing strategy. Like white papers and case studies. Compile a list of phrases to gain deeper insights into your audience.

PR 102

PR Customer loyalty User-Generated Marketing 102

Rock Content

JANUARY 28, 2019

If you have several high-level pieces that can be repurposed into different formats , such as a whitepaper, a presentation deck, or even a webinar, you are in a great place to begin. Marketing duties at this point might include hosting a webinar, sending targeted email blasts, or even creating a direct mail piece.

Direct Mail 49

Direct Mail Whitepaper Fashion Traditional Marketing 49

Duct Tape Marketing

JANUARY 8, 2015

Outbound Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Jolynn Oblak – Enjoy! Leveraging inbound marketing strategies can help small business grow their customer base and save money.

Outbound Marketing 55

Outbound Marketing Inbound Marketing Direct Mail Whitepaper 55

CXL

JUNE 2, 2022

Ask 10 people what account-based marketing (ABM) is and you’ll get 10 different answers. Some see it as a sales tactic, while others view it as a content marketing strategy. Companies outside the top 10 still enjoyed the benefits of account-based marketing, but through engagement-driven one-to-few programs instead.

Customer 82

Customer Direct Mail Marketing Marketers 82

Exposure Ninja

SEPTEMBER 18, 2023

You don’t need to learn them all right away, but understanding some of the main ones will help you with your marketing learning and help you understand this guide more easily. Marketing Channel — what you use to get your message out (for example, direct mailing, social media or email. There are plenty of reasons.

PR 52

PR Copywriting Marketing Marketers 52

Marketing Insider Group

FEBRUARY 27, 2024

Often, this includes resources such as articles, eBooks, and whitepapers. Creating a Marketing Campaign The most essential part of creating a marketing campaign is planning. Download our interactive template: Planning & Executing a Strategic Marketing Campaign for guidance.

Whitepaper 94

Whitepaper Key Performance Indicator Direct Mail eBook 94

Content Marketing Institute

MAY 14, 2018

Many marketing teams tremble when contemplating video production. But video is a necessary component in most content marketing strategies. Too many marketers drive up costs and diminish video’s overall value by falling into the trap of creating multiple one-off videos. Don’t fall into the trap of one-off videos.

Video Marketing 108

Video Marketing Marketing Strategy Key Performance Indicator Transform 108

Adobe Experience Cloud Blog

OCTOBER 14, 2015

With those three strategies running smoothly, your brand is in good shape for a long time to come. But if you’re just starting to nurture those relationships, and your content marketing strategy is still building momentum, how do you get more leads in the funnel in the meantime? Create a Small, Personalized Direct Mail Campaign.

Whitepaper 134

Whitepaper eBook Thought Leadership User-Generated 134

Martech

APRIL 15, 2022

Marketers need a more analytical and innovative approach to selling. This article will walk you through various marketing strategies to help you reach your target business audiences and tell you about a few of the latest trends in the industry. Key points covered include: What is B2B marketing? Types of B2B marketing.

B2C 116

B2C Marketing Automation Platform Gen Z Whitepaper 116

Marketing Insider Group

MAY 8, 2023

Outbound Marketing Whereas inbound marketing focuses on attracting potential customers with messages, outbound marketing focuses on delivering messages to potential customers. Outbound marketing is usually delivered to a wider audience with hope to spark interest. Scalability.

Inbound Marketing 85

Inbound Marketing Outbound Marketing Whitepaper eBook 85