Adobe Experience Cloud Blog

DECEMBER 10, 2015

While the ‘promotion’ came as a rally cry against a consumer-centric day, it did show us that even in jest, customers are paying attention, engaging, and spending money during this time period. This campaign generated tons of PR, trended on Twitter, and achieved accolades from loyal customers and non-fans alike. It was $5 for nothing.

Shoppers 91

Shoppers Thought Leadership Retail Direct Mail 91

Exposure Ninja

OCTOBER 16, 2023

Rather than thinking of marketing as an advert, some social posts or a website, these marketing fundamentals help you see the bigger picture and understand how every part of the business you’re promoting impacts your marketing strategy. The marketing mix is used to describe the different elements that influence how you promote your business.

Price 52

Price Promotion Marketing Marketers 52

Duct Tape Marketing

JANUARY 4, 2023

[4:52] As a CMO, given the DNA, and all these acronyms of the organization, do you feel a tug to just do more SEO sometimes? [6:38] 11:41] Today, Semrush offers many more solutions other than an SEO tool – what’s been the challenging part of redefining what people view your company as? Kind of diehard SEO community.

CMO 86

CMO SEO Direct Mail Advertising 86

Duct Tape Marketing

SEPTEMBER 22, 2022

[4:52] As a CMO, given the DNA, and all these acronyms of the organization, do you feel a tug to just do more SEO sometimes? [6:38] 11:41] Today, Semrush offers many more solutions other than an SEO tool – what’s been the challenging part of redefining what people view your company as? Kind of die hard SEO community.

CMO 84

CMO SEO Education Direct Mail 84

Duct Tape Marketing

OCTOBER 17, 2011

While I still contend that advertising is a primary lead driver when employed correctly, I further believe that SEO, or the ability to be found, and social media, or the ability to create direct engagement, have become primary lead drivers and must be included in any discussion concerned with rounding out the new lead generation trio.

Direct Mail 66

Direct Mail PR Advertising Advertisers 66

Adobe Experience Cloud Blog

DECEMBER 18, 2008

As a start-up Marketer you very quickly have to learn how to be a jack of all trades – Lead Generation, PR, Events, etc. Good relevant content helps your SEO and highlights your thought leadership. For many years marketers were limited to direct mail and events for lead generation. Just be sure to post frequently.

Thought Leadership 48

Thought Leadership Direct Mail PR Marketing Automation Platform 48

Hubspot Marketing

NOVEMBER 6, 2018

They promote a focused effort that guides consumers towards a desired action. Great marketing campaigns follow a consistent theme and promote a single or focused idea or goal (as we’ll discuss.). Keep reading to learn how to create and promote a successful one. Promote a new product or service. Why is that?

Direct Mail 139

Direct Mail Marketing Marketers User-Generated 139

Marketing Insider Group

JANUARY 26, 2021

Search Engine Optimization (SEO). PR & Social Media. The key is to think of your content as a PR tool and social media as the promotional channel. Initiate conversations that don’t involve selling your products or promoting your company. Content Creation. Don’t broadcast. Curate content from other sources.

Thought Leadership 126

Thought Leadership Traditional Marketing PR B2C 126

Marketing Insider Group

MAY 8, 2023

Not only are they competing with the strongest players in their industry, but they are also outperforming the competition on SEO in several key topical areas. For example, outbound marketing tactics include: Cold calling Direct mail TV or radio ads Paid advertising Outbound marketing messages are less targeted than inbound marketing.

Inbound Marketing 85

Inbound Marketing Outbound Marketing Whitepaper eBook 85