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The complete guide to B2B SEO

Sprout Social

You go through the steps of research, ideation, content creation and promotion. For example, someone searching for a PR agency won’t just search “PR agency.” They’re going to look for one in their industry or market such as “Houston restaurant PR agency.” Promote the content. Conduct keyword research.

SEO 121
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Why You Need an Editorial Calendar for Social

Adobe Experience Cloud Blog

We keep our content, social, and PR teams closely aligned, so that blog posts containing new announcements, releases, or awesome new content assets are firmly on the calendar weeks in advance. You can map time-sensitive content ahead of time. Once you’ve plugged your social schedule into a calendar, it’s that much easier to share.

PR 134
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Why Earned Media Is Essential to Marketing Success

Duct Tape Marketing

In the information age the most effective form of advertising is advertising that creates awareness for valuable, educational, trust building content. That content may be in the form of an ebook, blog post or Google+ Hangout, but the intent of the paid media is to drive attention and engagement with an organization’s owned media.

PR 67
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4 Cyber Week Observations That Will Make You A Better Marketer

Adobe Experience Cloud Blog

While the ‘promotion’ came as a rally cry against a consumer-centric day, it did show us that even in jest, customers are paying attention, engaging, and spending money during this time period. This campaign generated tons of PR, trended on Twitter, and achieved accolades from loyal customers and non-fans alike. It was $5 for nothing.

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5 Digital Marketing Strategies for Accountants

Exposure Ninja

A great way to keep these people in your sales pipeline is to offer them free resources, such as downloadables or eBooks. Sharing educational content on your website is not only great for showing your visitors that you are an accounting expert, but it’s also a key part of SEO. Share blogs, guides and news. Social media ads.

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Transcript of Everything You Need to Know About Creating Strategic Content

Duct Tape Marketing

All the important SEO tools that you need for pay traffic, social media, PR and of course, SEO. So that could be anything, I mean, literally anything from a birthday card to an ebook to your own university program. It’s mostly about education. You certainly can’t do much PR without good content.

eBook 56
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How to Create a Total Content System

Duct Tape Marketing

The use of high quality, education based content has become an essential ingredient in creating awareness, building trust, converting leads, serving customers and generating referrals. PR Pitches – We use our themes to promote stories and pitches to the media. Most themes lend themselves nicely to an eBook compilation.

eBook 74