AWeber

DECEMBER 14, 2022

It can be anything – an ebook, an email series, or access to a webinar recording. These popular lead magnet examples are for you: Recipe ebook - Minimalist Baker. Minimalist Baker gives their subscribers a free ebook with their fan-favorite recipes for joining their email list. What’s a lead magnet?

eBook 106

eBook Shipping eCommerce Copywriting 106

AWeber

APRIL 17, 2024

But you’re promoting yourself to a wide audience of people who will most likely look at your ad and move on. Promotional materials If you create print materials with property details to promote each listing, be sure to include a link to your email sign-up form so prospects can easily sign up for emails.

Real Estate 79

Real Estate Email Marketing Education Marketing 79

Adobe Experience Cloud Blog

FEBRUARY 25, 2016

And if your product is a considered purchase with a longer sales cycle, like financial services products, luxury goods, education, and healthcare, your customers probably came to you through multiple touchpoints. Which programs, promotions, or content has moved my customers through each stage at the highest rate?

eBook 91

eBook Thought Leadership Finance Marketing 91

Scoop.it!

FEBRUARY 22, 2024

Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. We’re talking blogs, eBooks, guides, whitepapers, case studies, webinars – the works. The objective is to position yourself as an education station for all audiences.

Content Marketing 78

Content Marketing Whitepaper Thought Leadership eBook 78

Search Engine Land

MAY 12, 2023

You can add any type of content you’ve created to your resource library, including gated and ungated content like: Blogs and articles Guides Ebooks Reports White papers Podcast episodes Videos Webinars Courses Tools Templates Why do you need a resource center on your website? Promote your resource center through social media posts.

Whitepaper 98

Whitepaper eBook SEO Education 98

Marketing Insider Group

JULY 11, 2023

This could include: Templates Webinars Videos eBooks White papers Image Source: Digital Marketers World But here’s the catch: your customers don’t necessarily need to pay with money. Help Self-Educating Customers. Leverage a paid research report, white paper, or an eBook to collect on your customers’ relationship currency.

Whitepaper 95

Whitepaper Customer eBook Energy 95

Hubspot Marketing

JANUARY 13, 2023

This can be an ebook , a course, or a template. Once you put all of these elements together, you can use your various promotional channels to drive traffic to your landing page to start generating leads. But what channels should you use to promote your landing page? HubSpot Ebook Templates. Featured Resource.

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

Hubspot Marketing

SEPTEMBER 30, 2022

Publishing longer-form content such as ebooks, whitepapers, and even webinars shows prospects and customers that your knowledge about given topics expands beyond 600-word blog posts. Once you've identified questions for which you can provide a helpful response, answer it in an informative, non-promotional way.

Thought Leadership 92

Thought Leadership eBook Whitepaper User-Generated 92

Hubspot Marketing

JULY 4, 2022

The leads download an ebook, then become an MQL once they start a trial, then an SQL when the sales person follows up with that prospect, an opportunity when they do a trial review call, and a customer when they purchase. But what if they start a trial and then download an ebook? Trigger: Downloaded an educational offer.

eBook 144

eBook CRM Marketing Marketers 144

Hubspot Marketing

MARCH 14, 2018

And although it is put together like an ebook, the two are written quite differently. Click here to download our 13 customizable ebook templates for free. Marketers create whitepapers to educate their audience about a particular issue, or explain and promote a particular methodology. Speaking of what a whitepaper isn't.

Whitepaper 136

Whitepaper eBook Thought Leadership Education 136

Marketing Insider Group

MAY 15, 2023

B2B marketing may help businesses promote their products or services, but it’s more than that – it focuses on building customer relationships, establishing trust, and driving revenue through an optimized digital experience. B2B digital marketing refers to the promotion of products or services between businesses using digital channels.

Digital Marketing 124

Digital Marketing Whitepaper Marketing Marketers 124

Litmus

OCTOBER 14, 2022

Educational and informational emails that let them explore more about your business. Emails with consistent touch points centered around educational content such as blogs, ebooks, templates, and case studies. Emails that contain special offers or promotional codes. Pricing details and detailed steps to get started.

Email Marketing 96

Email Marketing Thought Leadership Customer Journey Communications 96

Vertical Response

JUNE 20, 2022

You may want them to download eBooks or reports, buy your products, reach out to your team, and so on. That’s where promotional emails come into play. For best results, send out promotional emails that resonate with your target audience. When used right, promotional emails can increase brand loyalty and drive sales.

Whitepaper 78

Whitepaper eBook Shipping Email Marketing 78

Marketing Insider Group

MAY 3, 2021

It’s full of jargon, self-promotion, and fluff. If everything you create comes from a place of self-promotion and is narrow, it won’t work. Great content leads with education and offers specific takeaways. From eBooks to video to social media posts, you are creating a narrative. Let’s get real about B2B content marketing.

Content Marketing 115

Content Marketing Whitepaper Thought Leadership eBook 115

AWeber

NOVEMBER 22, 2023

But new marketers often spend so much time promoting their services that they can’t keep up with the workload. Step 1: Create a valuable, helpful ebook, tips list, or other type of lead magnet. Step 2: Create a landing page that offers a free download of your ebook or tips list to people who sign up for your email newsletter.

eBook 97

eBook Marketing Plan Influencer Marketing Marketing 97

Marketing Insider Group

APRIL 11, 2023

When you invest in digital marketing services, you also secure a reliable way to reach your niche audiences and promote your products and services. Constructing a plan for content creation that educates and engages consumers. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Content Creation.

Digital Marketing 128

Digital Marketing Whitepaper Copywriting Real Estate 128

AWeber

AUGUST 31, 2022

Promoting your product or service on a social media platform or listing site can be good for visibility. However, with AWeber, your pages, your products, and your promotions are 100% in your control. So if you sell an ebook for $15, you’re walking away with $14.12. Ebook offer. You’re in control. Online course.

eCommerce 116

eCommerce eBook Price Promotion 116

AWeber

DECEMBER 21, 2022

No matter what you sell, or how you want to promote your work, at least a few of these New Year's marketing campaigns can work for you. You provided a ton of value to your audience this year — whether in your newsletters, on social media, through creating new products, or with educational resources like ebooks and videos.

Customer loyalty 112

Customer loyalty Fashion Marketing Marketers 112

Vertical Response

FEBRUARY 20, 2023

(give an overview of what will be covered in the blog post) Define your target audience – who are you trying to reach with your marketing campaign Our email marketing campaign is designed to target educated and independent consumers who are looking for top-tier products.

Marketing 67

Marketing Marketers Email Marketing eBook 67

Vertical Response

JULY 11, 2022

It’s also a cost-effective way to educate and entertain your audience. Ideally, you want to use a mix of promotional content, video content, news, freebies, and informative posts. Deals and promotions. Freebies (eBooks, white papers, reports, coupons, etc.). Let’s see a few examples: Messages from the CEO.

Email Marketing 101

Email Marketing Whitepaper Marketing Marketers 101

Hubspot Marketing

DECEMBER 1, 2023

Do you want to educate the buyer on your product or industry? Then, you’ll probably want to create a free resource like an ebook or whitepaper that they can download by filling out a form and submitting their contact information. Offer ebooks for download on specific blog posts. What do you want visitors to do on your website?

User-Generated 106

User-Generated Whitepaper eBook Analytics 106

Sprout Social

NOVEMBER 8, 2021

Provide resources and educational content. One thing you should be doing on your Instagram Stories regularly is sharing links — or at the very least promotional graphics — for your blog content and other educational resources like ebooks, podcasts, videos, etc. Promote events.

Food 138

Food Education eBook Promotion 138

Neil Patel

SEPTEMBER 17, 2021

You can also use automated story mentions to: Enter people in a contest if they mention you in their stories Create promotional offers Get more mentions. Creator Studio comes with: Professional Dashboard : See your content performance and see educational content shared by Instagram. Want to see it in action? Send upsell campaigns.

Customer loyalty 145

Customer loyalty User-Generated Education Marketing 145

Hubspot Marketing

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Brand Marketing. Buzz Marketing. Content Marketing.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Search Engine Land

APRIL 28, 2023

It’s the best way to collect your top recommendations for products or services and promote the tools and resources you love and use in your business. Link to relevant content on your site Yes, you can include your own content on your resource page, but take care – adding too much of your content can look a bit too self-promotional.

eBook 106

eBook Promotion Product Education 106

Scoop.it!

DECEMBER 29, 2022

The goals of top-of-the-funnel content are to promote sustainable lead generation, organic traffic, and brand awareness. Instead, it should educate, entertain, or inform. As such, you want to avoid overly promotional calls to action. First, you’ll need to create informative and educational content.

Entertainment 83

Entertainment Customer Journey Education Customer Acquisition 83

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Provide them with all the information they need to get started then offer a link to supporting content or access to educational content such as a white paper or ebook. Drip campaigns are excellent for promoting useful content that establishes you as a valued thought leader. Here are a few helpful tips to get you started.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Scoop.it!

MAY 19, 2022

This will allow you to promote a newsletter in a cost-effective way, reach your KPIs per department, and optimize to achieve even better results in the long run. If a group of potential customers are just looking for valuable information, then your newsletter needs to be purely educational. Make it Easy for People to Opt In.

Email Marketing 87

Email Marketing Education eBook Digital Marketing 87

Sprout Social

JULY 1, 2021

You go through the steps of research, ideation, content creation and promotion. In the above example, you can see how one company crafted a persona that includes education, responsibilities and sources they trust. Mid-page, the company inserted a free eBook on a very relevant topic for their target audience. Promote the content.

SEO 126

SEO B2C PR Whitepaper 126

Hubspot Marketing

MARCH 28, 2019

These are things like ebooks, free email courses, webinars, etc. This could be many things, but it usually looks like a long-form piece of content - an ebook, a webinar, a gated email course, a free tool, etc. Here are several different lead magnet ideas and formats : The ebook. The email course. There’s a mismatch there.

eBook 143

eBook Copywriting User-Generated Entertainment 143

Hubspot Marketing

MAY 14, 2019

A good landing page is focused on a particular stream of traffic -- say, from an email campaign that's promoting an ebook. Here are some of the ways you can use a landing page to start a relationship with your future customers: Ebooks and Whitepapers. Email Newsletter Subscription. Online Course Enrollment.

Whitepaper 98

Whitepaper eBook User-Generated Advertising 98

Rock Content

NOVEMBER 24, 2020

Through blog posts, ebooks, and several other formats, you can deliver the right message to educate the public about your brand and solutions. Therefore, the third P stands for promotion. However, it is always valid to use sponsored links and paid advertising campaigns to boost the business’ promotional efforts.

Marketing Strategy 123

Marketing Strategy Content Marketing Marketing Marketers 123

AWeber

OCTOBER 24, 2023

Focus on cultivating relationships and supporting others in these groups (not promoting yourself), and business will follow naturally. 7: Publish an ebook Publishing an ebook allows you to help more people with your expertise. Consider joining Facebook and LinkedIn groups and forums. Not sure where to begin?

Non-Profit 84

Non-Profit Transform Price Health 84

Hubspot Marketing

MARCH 21, 2018

Attracting your audience’s attention with helpful, educational, or entertaining content creates a larger pool of people to convert into leads and close as customers. When these visitors read enough blog posts, you can entice them to download eBooks, tools, and calculators that will turn them into leads. Market affiliate products.

Affiliate Marketing 132

Affiliate Marketing Copywriting eBook eCommerce 132

Marketing Insider Group

FEBRUARY 23, 2021

Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success. Educate consumers on the value your product or service offers. Turn Case Studies into Ebooks. Your target audience should see themselves as the protagonist (hero) in your stories. Which one would you choose?

Marketing Strategy 112

Marketing Strategy Content Marketing eBook Marketing 112

Hubspot Marketing

JULY 22, 2018

ebooks, webinars, kits, etc.) So if a contact downloaded your ebook called 10 Tips for a Balanced Unicorn Diet , your "unicorn diet" workflow would be triggered, sending that contact other helpful content, like blog posts about unicorn dietary tips. 2) Blog Subscriber Welcome Workflow. 3) New Customer Welcome/Training Workflow.

eBook 141

eBook Marketing Marketers Promotion 141

Hubspot Marketing

APRIL 9, 2019

Relying on the content formats we used yesterday to educate and entertain our audience today is fine, though. Our audience is ultimately used to these mediums. Incorporated Interactive Trailer | Syfy.

Entertainment 145

Entertainment Inbound Marketing eBook Marketing 145