Lusha

JULY 21, 2024

Content Downloads: Downloading whitepapers, ebooks, or case studies shows that the lead is actively seeking information and is willing to share their contact details. Content Downloads: Whitepapers, ebooks, case studies. Content Engagement: Track how many MQLs are consuming your content (blog posts, white papers, etc.)

Whitepaper

Hootsuite

OCTOBER 18, 2024

We’ve got social strategy guides for small businesses , financial services , government , higher education , healthcare , real estate , law firms , and non-profits. Do you have a good mix of entertaining, or educational content? Psst: Need help getting started? Pro tip : Write out a mission statement for each network.

Social Media Marketing

Orbit Media Studios

NOVEMBER 13, 2024

They are likely more comfortable writing case studies, ebooks and whitepapers. I don’t blog routinely these days, but focus more on multi-media, including podcasting and short-form video (for tequila education). Experienced bloggers also write longer articles. What are you doing differently these days, Jay?

Marketing

Lusha

DECEMBER 9, 2024

Offer them something valuablethink ebooks, guides, or webinarsin exchange for their contact info. Whether it’s blog posts, ebooks, in-depth guides, or webinars, you’re giving people something they actually want, not just bombarding them with sales pitches. Landing pages with clear calls to action are key here.

CRM

Unbounce

JANUARY 6, 2025

Content downloads : Offering ebooks, whitepapers, and other resources. Educate your audience with valuable information on common pain points. Product promotion : Highlighting specific products or services. Event registration: Driving sign-ups for webinars, workshops, and events.

User-Generated

Litmus

DECEMBER 2, 2024

While there is no “best” day or time to send an email, look at your previous data and audience demographics to make an educated guess. While there is no “best” day or time to send an email you can look at your previous performance and your audience demographics to make an educated guess.

Copywriting

Hubspot Marketing

JUNE 25, 2025

Whitepapers and Ebooks: Not everyone has these, but if you do, they help establish how you present yourself in more formal types of writing 5. Refined the copy to feel educational but still light and timely. AI can pick up how you explain ideas and speak to your audience.

Copywriting

Search Engine Land

JULY 26, 2024

Educational content that instructs and empowers customers to make active decisions. You can even repurpose evergreen content into aesthetically pleasing ebooks or downloadables that make your company look even more authoritative. Some examples of power content to experiment with include: Content that shows the human side of a brand.

Branding

Animalz blog

JUNE 24, 2025

Everyone says the same damn thing and everyone’s putting ebooks out there. Book a consult now at Animals Co Whitepapers and find out how to set the new benchmark for your industry. Everyone says the same damn thing and everyone’s putting ebooks out there. And it’s like, wait, what do you mean?

B2C

Lusha

DECEMBER 9, 2024

ebooks, white papers, templates) in exchange for email sign-ups. Whether it’s downloading a white paper, scheduling a demo, or making a purchase, your CTA should be clear, brief, and compelling. Educational Series : Provide useful content that addresses their problems and challenges.

Email Marketing

Animalz blog

MAY 27, 2025

ActiveCampaign : Co-marketing partner for an ebook launch with Typeform. Calendly : Another co-marketing partner in the same ebook project with Typeform. Big shout out to Appcues and the content that they produce and has consistently led teams that create authentic, memorable content that both educates and delights.

Shipping

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Provide them with all the information they need to get started then offer a link to supporting content or access to educational content such as a white paper or ebook. Sometimes all you need to add is information on how to contact support if the customer needs help or has questions. Don’t Sell.

Customer

Animalz blog

JUNE 3, 2025

Instead of making broad educational content, her team puts energy into strong opinions and thought leadership. whitepapers and find out how to set the new benchmark for your industry. So I try to bring that while also educating people. 13:00 ) Heike focuses Microsoft Advertisings content on the middle and bottom of the funnel.

Advertisers

Sprout Social

NOVEMBER 11, 2020

When it comes to establishing one’s brand as an authority, few resources get the job done like a data-driven white paper. Longer than your typical blog post and more in-depth than an ebook, a white paper is a well-researched piece of content designed to educate readers on a specific topic.

Whitepaper

Hubspot Marketing

MARCH 14, 2018

The definition of a whitepaper varies heavily from industry to industry, which can be a little confusing for marketers looking to create one for their business. In tech, a whitepaper usually describes a theory behind a new piece of technology. In tech, a whitepaper usually describes a theory behind a new piece of technology.

Whitepaper

Adobe Experience Cloud Blog

DECEMBER 7, 2009

Here are 16 must-read B2B marketing strategy ebooks to help you stay current on best practices, techniques and tools. This B2B email marketing strategy ebook from Marketo offers insight on how to nurture leads successfully through email marketing. Increasing the Response to Your Email Marketing. Social Web Analytics.

eBook

Marketing Insider Group

FEBRUARY 17, 2021

With so many blogs, whitepapers, ebooks, and emails floating around online, it’s easy for brands to get buried in virtual clutter. Rather than only churning out traditional forms of content (like white papers and blog posts), try transforming some content pieces into interactive infographics, quizzes, calculators, or assessments.

Whitepaper

Rock Content

JUNE 5, 2020

Content Marketing is a strategy that has been helping many companies to increase market share and authority, in addition to educating the market about their product or services. The most popular are ebooks, infographics, videos, and blog posts. We’ll cover the following points: What is an interactive white paper?

Whitepaper

Hubspot Marketing

MAY 26, 2023

Content offers, like ebooks, can convert your existing traffic and even attract new traffic. However, if your ebook isn't getting too many downloads or leads, your marketing might be the problem. Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource.

eBook

Marketing Insider Group

DECEMBER 17, 2020

eBooks are long-form resources that take significant effort to produce, but the results can be well worth it. At the core of a practical eBook is a well-written piece that offers a deeper level of insight beyond the answers your customers can find in short blogs and Google snippets.

Whitepaper

Hubspot Marketing

MAY 6, 2022

When it comes to PR, the goal is to educate existing audiences, such as loyal customers, stakeholders, and social media followers, about topics of interest. Here’s what it looks like in practice: You create a white paper or eBook about a new product, then repurpose this content to create multiple, shorter blog posts.

PR

Hubspot Marketing

AUGUST 11, 2022

Your goal will be to consider your indirect competitors and educate them on the pros and cons. Awareness Stage: The stage where people look for answers, resources, education, research data, opinions, and insight. Whitepaper. A whitepaper is an organization’s report or guide on a particular topic. Ebook or Tip Sheet.

Whitepaper

Marketing Insider Group

MAY 3, 2021

Great content leads with education and offers specific takeaways. From eBooks to video to social media posts, you are creating a narrative. There are takeaways, insights, and education at every turn. The most cardinal sin of content marketing is making it all about your brand. You aren’t the star of the show; your audience is.

Content Marketing

Adobe Experience Cloud Blog

MARCH 28, 2017

They want to engage with quality content that educates, entertains, or inspires them. Now, every marketing team worth their salt is publishing content for their audience, from blog posts, to whitepapers, webinars, ebooks, newsletter, and more. There’s just one problem…. Promote Content Across Your Website. It just makes sense.

Promotion

Adobe Experience Cloud Blog

JANUARY 22, 2020

The marketing team develops content to educate leads and identifies the leads who show buying intent by implementing a behavioral lead scoring model. For lead sources with lower-than-average conversion rates, such as whitepaper downloads, a higher qualification bar is required before passing the lead to sales.

Management

Marketing Insider Group

SEPTEMBER 28, 2020

For this reason, your content is essential to entertaining, educating, and converting potential customers. Now that you’ve hooked your lead, you need to continue to provide them with entertaining and educational value, so they remain interested. At this stage, customers are looking for continued education and support.

Whitepaper

Marketing Insider Group

FEBRUARY 27, 2024

Campaigns that target the awareness stage revolve around educating, informing, and sometimes proposing a solution to the problem. Often, this includes resources such as articles, eBooks, and whitepapers. They are likely looking for resources to learn about possible solutions.

Whitepaper

Marketing Insider Group

AUGUST 10, 2021

For example, Download Now, Get Details, Read the eBook, or Request a Demo all tell the visitor exactly what action to take—making it very clear what will happen once they click. Download eBook Now. Download” is a predictable, low-effort verb, and “eBook” clearly explains what the users are getting in exchange for their information.

eBook

Marketing Insider Group

SEPTEMBER 21, 2020

Downloading an ebook or white paper. Blog content should be educational and informative, helpful, or inspiring. You may dive deeper into the options they have to solve their problems and entice them to learn more about how your solution will help by downloading an ebook or demoing your product. Test your emails.

Whitepaper

Adobe Experience Cloud Blog

JANUARY 3, 2018

In fact, whiteboard videos can also be a part of your broader education-based marketing strategy. The Whiteboard Friday video series by Rand Fishkin and the Moz Team is an excellent example of how to use video marketing to educate B2B target audience and increase brand awareness. Wrapping Up.

Whitepaper

Marketing Insider Group

JANUARY 3, 2023

Did you know that providing high-value, educational content is one of the best ways to improve your Google ranking ? You can become a knowledgeable resource when you provide valuable and engaging content, like eBooks, whitepapers, and informative blogs. Educational content is helpful content. Provide High-Quality Content.

Customer

Marketing Insider Group

AUGUST 19, 2015

They probably need more educational research to get their arms around the problem. Often, that content is a white paper, eBook, webinar or a newsletter. Informational whitepapers will appeal more to buyers in the early stages of their purchase while they are doing research. Clear the decks!

Whitepaper

Marketing Insider Group

DECEMBER 14, 2020

If you’ve seen success from a certain blog post, consider enhancing and expanding it into an ebook or white paper. You can pull together the content from several blog posts into a single ebook. You can also pull key insights from your long-form content pieces and repost them on your social media channels.

Gen Z

Adobe Experience Cloud Blog

APRIL 30, 2014

Although the report is about content marketing in general (including emails, whitepapers, webinars, case studies, website copy, infographics, and social media content), TrackMaven decided to focus their analysis on blogs. Where Does My Audience Share?

Content Marketing

Scoop.it!

MARCH 23, 2023

According to the US copyright law , curated content is considered fairly used if you do it for criticizing, commenting, news reporting, educating, or researching reasons. Content curation involves carefully selecting different content (articles, audio, video, infographics, white papers) from various authoritative sources.

Whitepaper

Marketing Insider Group

APRIL 18, 2023

Bowery’s initiative calls for effectively educating and engaging their target audience through content. Publish content that educates and engages your audience. But in order to secure interest, they first need to gain a deep understanding of their audience members. Are you ready to start growing your business with content marketing?

Content Marketing

Adobe Experience Cloud Blog

SEPTEMBER 23, 2016

Here’s an example from our ebook, A Recipe for Lean ABM ebook, that shows mapping content to the buying journey of a Higher Education target account. For instance, can you personalize a general ebook for your target accounts by adding in more industry examples and changes some of the terminology?

Thought Leadership