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How to Build a Winning B2B Medtech Demand Generation Strategy

Marketing Insider Group

R&D Firms : Researchers and developers can align projects with market demand and drive investment in new technologies. Planning a Demand Gen Campaign A successful B2B demand generation campaign in the medtech industry starts with a nuanced understanding of the target market.

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Email marketing in an economic slowdown- 6 ways to pivot and stay on top of the game

Scoop.it!

But does that mean that, as a brand owner, you should let go of your email marketing campaign? Well, it’s a fact that businesses that persist with their email marketing campaigns in the bleakest of times are the ones who enjoy the brightest sunshine when things improve.

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32 Free Online Marketing Classes to Master Your Marketing Skills

Hubspot Marketing

Given the frequency at which new technologies and software are developed, it can be overwhelming to try to keep up your knowledge by only reading blog posts and ebooks. I've taken a few awesome courses and certifications through HubSpot Academy , including an inbound marketing certification and a content marketing certification.

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Email marketing: then and now

illumin

Email marketing is a crucial part of a holistic and effective marketing strategy – but when did it start and how did it grow to become as important as it is today? The history of email marketing starts with the birth of email itself in the 1970’s. In 1978, the first recorded marketing email was sent.

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3 Predictions for the Future of Email Teams

Litmus

The C-suite is beginning to understand that investing in profitable email programs makes them even more profitable, rather than just settling for the returns they are getting from the channel. Jeanne Jennings, Founder and lead strategist, Email Optimization Shop. Email wasn’t fine-tuned by just one person. Learn more ?.

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An Organized Approach to ESP Migrations: Hitting the High Points of November’s Litmus Live Day

Litmus

If you have separate line items for custom work, hosting, or support with your current ESP, there’s a chance you’ll need this in a new technology. As you identify these pieces, jot them down to discuss with your new vendor and work these into your overall budget to avoid a potentially not-great-surprise down the road.

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Content Personalization: learn all the secrets to create tailored experiences for your audience

Rock Content

They are also ideal for instigating and directing a visitor’s attention to the CTA — usually a button to download a spreadsheet, infographic, or ebook. Email marketing. Email marketing is largely responsible for the popularization of Digital Marketing software. How to measure your results?