Litmus

FEBRUARY 19, 2020

With statistics from 3,400+ marketers and knowledge from nine leading industry experts, HubSpot’s 2020 Marketing Trends report gives you an overview of the hottest trends across nine marketing channels, including SEO, social media, and, of course, email. Understand what’s trending in digital marketing ?.

Market Trends 72

Market Trends Digital Marketing Email Marketing Marketing Mix 72

Marketing Insider Group

MAY 15, 2023

B2B marketing may help businesses promote their products or services, but it’s more than that – it focuses on building customer relationships, establishing trust, and driving revenue through an optimized digital experience. If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

Digital Marketing 123

Digital Marketing Whitepaper Marketing Marketers 123

Hubspot Marketing

DECEMBER 1, 2023

Then, you’ll probably want to create a free resource like an ebook or whitepaper that they can download by filling out a form and submitting their contact information. Here are some common places a business might get visitors: Email marketing. Offer ebooks for download on specific blog posts. Social media.

User-Generated 106

User-Generated Whitepaper eBook Analytics 106

Digital Marketer

NOVEMBER 17, 2022

However, there is a ton of content types, I listed some of them here: Email Newsletters Webinars Podcasts eBooks Downloadable Guides Tools and more. SEO & Search Engine Marketing. When SEO is the driving force behind your marketing plan, all of your efforts will be directed toward the same objectives.

Digital Marketing 87

Digital Marketing Marketing Strategy Social Media Marketing User-Generated 87

Exposure Ninja

MARCH 18, 2022

You might use different CTAs depending on who the content is aimed at – if it’s aimed at top of the funnel traffic , you could include a CTA for your email list or an eBook. Package Up Your Best Content as an eBook. Make your blog content go further by repurposing it as an eBook. Review Collection.

Whitepaper 98

Whitepaper eBook User-Generated eCommerce 98

CXL

JULY 25, 2022

That action might be to: Download an ebook or guide; Sign up for a free trial; Register for an upcoming webinar; Browse products in your online store; Book a sales demonstration. CTAs are a critical component of marketing material. Take this post from Mailchimp on email marketing benchmarks.

Copywriting 121

Copywriting eBook User-Generated Communications 121

Neil Patel

JANUARY 31, 2022

E-commerce marketing is the act of using marketing strategies to drive awareness and conversions for a business that sells products or services online. E-commerce Marketing Vs. E-commerce Advertising. Aren’t marketing and advertising the same thing? Search Engine Marketing for E-commerce Strategies.

Affiliate Marketing 107

Affiliate Marketing Influencer Marketing User-Generated Promotion 107

AWeber

AUGUST 8, 2023

Typically, a digital product may be a piece of media like an eBook. If you think it sounds niche, consider this: Amazon sells approximately half a billion eBooks per year. Online courses, training videos, webinars, eBooks, music, PDFs, digital art, widgets, and apps. AWeber AWeber is a full-fledged email marketing provider.

Product 89

Product eBook Price User-Generated 89

Hubspot Marketing

AUGUST 25, 2023

There's also a huge SEO benefit to having more landing pages, which can have an impact even before visitors land on your website. The same thing will happen if that business only has CTAs for a few offers placed throughout your website or promoted via their other marketing channels. there's just not enough variety.

Inbound Marketing 104

Inbound Marketing B2C eBook Promotion 104

Marketing Insider Group

FEBRUARY 23, 2021

You can incorporate case studies in content marketing in a myriad of ways. Place them in strategic locations and repurpose them to get in front of a larger audience. What are Case Studies in Content Marketing? Place case studies in various places on your website. Incorporate into Email Marketing.

Marketing Strategy 112

Marketing Strategy Content Marketing eBook Marketing 112

Rock Content

NOVEMBER 5, 2023

Regardless of its industry, niche, or long-term goals, every business needs a solid marketing budget in place. Not only does a marketing budget help a business properly plan out its advertising strategy, but it also streamlines the process of measuring overall return on investment.

Management 52

Management Key Performance Indicator Outbound Marketing Finance 52

Exposure Ninja

OCTOBER 16, 2023

Different types of broadcast marketing include: TV adverts Product placement TV show sponsorships The company appears as part of a TV show The company appears on the news Radio adverts Radio jingles. That said, if you’re a plumbing business, you might be out of place at a local craft fair.

Telemarketing 52

Telemarketing Outbound Marketing Direct Mail Inbound Marketing 52

CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads. SEO should lead with intent.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Neil Patel

JULY 29, 2021

They’ve been an essential marketing tool for decades. With lead magnets, you give people something for free in exchange for an email address and permission to send them more offers—for example, a free ebook or an SEO checklist. For example, one of my favorite places to start is the Kindle Marketplace.

Customer 145

Customer eBook Whitepaper User-Generated 145

Customers.ai

JANUARY 26, 2024

How many digital marketers out there have gasped upon your first overview of the budget allocated to conferences and travel? It’s no secret, with a solid strategy in place, the ROI of B2B digital marketing is significantly better in the large majority of cases. I certainly have, multiple times.

CRM 111

CRM User-Generated Analytics Marketing 111

Hubspot Marketing

JANUARY 13, 2023

This can be an ebook , a course, or a template. HubSpot Ebook Templates. Email is a great place to reach the people who already know your brand and product or service. Emails tend to be a bit cluttered, so use CTAs that have a compelling copy and an eye-catching design to grab your subscriber’s attention.

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

Rock Content

FEBRUARY 15, 2024

They’re also easy to find and navigate in the first place, especially when it comes to web experiences. Embracing ways to blend SEO and UX can help you take your website, blog content, and online experiences to the next level and beyond. This is especially the case when it comes to the design process.

Copywriting 85

Copywriting Energy eBook Product 85

Hubspot Marketing

MARCH 18, 2020

Skills needed: Content creation, graphic design, basic SEO knowledge, social media management, project management. Your social media team will create and execute social media marketing efforts. To accomplish these goals, SEO teams need to be made up of individuals with strong technical, programming, and writing skills.

Inbound Marketing 116

Inbound Marketing SEO Transform Communications 116

Hubspot Marketing

JUNE 16, 2023

Cool Stories Image Source At the risk of sounding like a broken record, here's another place where curiosity comes into play. By front-loading your email subject line with a compelling allusion to a story — but can only be read if opened or clicked — your audience is likely to become intrigued and want to learn more. Get to the point.

Email Marketing 144

Email Marketing eBook Food Communications 144

Sachs Marketing Group

JUNE 21, 2023

Digital marketing is the knight in shining armor for increasing brand awareness. By utilizing strategies like search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing, you can reach a larger audience and make a lasting impression.

Digital Marketing 52

Digital Marketing Branding Transform Customer loyalty 52

OnPassive Marketing

OCTOBER 1, 2022

Some common growth marketing tactics include: Paid Advertising: This is one of the most effective ways to reach new customers and grow your business. Paid ads can be placed on search engines, social media, websites, and other online platforms. You can promote your content through social media, email newsletters, and other channels.

Traditional Marketing 64

Traditional Marketing Whitepaper Direct Mail Marketing 64

Marketing Insider Group

NOVEMBER 9, 2020

In looking across our clients and some of most successful brands doing content marketing today, we have found that number is around $8,000 a month. Digital advertising has the most significant chunk of companies’ budgets, followed by social, website, SEO, and mobile marketing. Keyword Research and SEO Audits.

CMO 116

CMO Marketing Marketers SEO 116

Exposure Ninja

MARCH 7, 2024

We’re talking e-commerce optimisation, SEO wizardry, conversion-focused design elements, and yes, even a blog that turns readers into raving fans and customers. Learn when it's time to change Download this eBook Creating a Website That Converts Alright, let’s shift gears and focus on turning your website into a conversion machine.

Transform 52

Transform SEO COS Digital Marketing 52

Exposure Ninja

MARCH 7, 2024

We’re talking e-commerce optimisation, SEO wizardry, conversion-focused design elements, and yes, even a blog that turns readers into raving fans and customers. Learn when it's time to change Download this eBook Creating a Website That Converts Alright, let’s shift gears and focus on turning your website into a conversion machine.

Transform 52

Transform SEO COS Digital Marketing 52

Adobe Experience Cloud Blog

OCTOBER 18, 2017

A well-crafted welcome email should give customers exactly what they’re looking for–plus a little something extra that acts as a “thank you” for becoming a customer. A great evergreen post can drive valuable traffic to your site for years—both through SEO and in your email nurture program. Segment and Set Rules.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

AWeber

SEPTEMBER 19, 2023

Amazon identified a hole in the market for buying books online. Place an order for one online in 1994, and it might take you two weeks to receive it. You’ll also have the problem of breaking through in a competitive market. If you can master in-platform strategies like Etsy SEO , this can work in your favor.

Shipping 64

Shipping Transform SEO Promotion 64

Adobe Experience Cloud Blog

SEPTEMBER 6, 2012

You need content to fuel your social marketing , email marketing, lead nurturing, and scoring.Your content needs to be thought provoking, inspiring, and it needs to have the right ingredients to incite an emotional response from your audience. Partner ebook co-creation. Content feeds the beast! Whitepapers.

Management 118

Management Content Marketing Thought Leadership Whitepaper 118

Hubspot Marketing

MAY 11, 2020

The pandemic has triggered a striking surge in the very thing that many marketers care about most: audience attention. For marketing teams that don't have the necessary resources to create new content given the trying economic environment, there are still creative ways to adapt to audiences' needs.

Content Marketing 143

Content Marketing Marketing Marketers Communications 143

Neil Patel

JANUARY 18, 2022

Do you need a landing page for your one-product online store or a simple way to build your email list ? It’s perfect for digital products like ebooks, presets, or courses. HubSpot is one of the leading tools for digital marketers and salespeople. HubSpot Cons: only available as part of the Marketing Hub platform.

Price 109

Price CRM Analytics Digital Marketing 109

Neil Patel

MARCH 16, 2021

Email marketing isn’t as trendy as it used to be, but it remains a consistent source of leads and eventual customers for many marketing agencies and businesses. Successful email campaigns rely on robust email marketing lists. In-Email Social Sharing Options. Host A Giveaway.

Email Marketing 133

Email Marketing Whitepaper Marketing Marketers 133

CXL

MAY 27, 2022

For example, a marketing agency creating an ebook on “SEO for beginners” may attract 500 leads, a win for marketing. But how many of these leads are marketing qualified leads (MQLs) and how many are people with no buying authority looking to learn a bit about SEO? Is there anything else you’d need to know?

Management 79

Management User-Generated CRM Inbound Marketing 79

Exposure Ninja

JUNE 23, 2022

But, what’s great about this is that you have the chance to reach a wider audience and connect with them in places they’re spending their time, whether that’s via their emails , the questions they type into Google search , or when they’re spending time on social media. Free Search Engine Optimisation Courses.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Rock Content

OCTOBER 11, 2023

Well, that’s far from the daily grind of an SEO pro at Rock Content, or anywhere else for that matter! I’d love to spill all the beans about my job, but that’d be a whole ebook! Here’s a peek into the daily life of an SEO expert at Rock Content. What Does an SEO Specialist Do In General?

SEO 52

SEO User-Generated Analytics eBook 52

Power Digital Marketing

JANUARY 20, 2019

What It Does: SEMrush is an all-in-one digital marketing suite with services including SEO (search engine optimization), PPC (pay-per-click advertising), keyword research, competitive analysis, content marketing and more. The Pros: Provides integration with a variety of email marketing and marketing automation providers.

Marketing 40

Marketing Marketers User-Generated Analytics 40

Duct Tape Marketing

AUGUST 25, 2015

Once in place you only operate and update. The four system components are as follows: Map your marketing foundation. Explore potential marketing channels. Finally, you need to understand how to use content as the voice of your marketing strategy. Create a project catalog. Execute focused project bets.

Marketing 74

Marketing Marketers Education eBook 74

Exposure Ninja

APRIL 17, 2023

It can seem scary to reduce the pool of people you’re marketing to, but by doing so, you can focus your efforts in the places that matter. Speak to existing customers Speaking to your customers is a great place to start if you want to improve your digital marketing strategy.

Digital Marketing 130

Digital Marketing Marketing Marketers User-Generated 130

Rock Content

MARCH 19, 2024

Search engine optimization (SEO) generates more qualified leads than any other marketing initiative, according to 57 percent of B2B marketers. Use what you know about your target audience to take your SEO campaign to the next level. LinkedIn is more than just a great place to hire help or connect with peers these days.

Whitepaper 92

Whitepaper Marketing Marketers eBook 92