Scoop.it!

JANUARY 10, 2023

When developing your email marketing strategy, you may be wondering how to create content that is both informative and interesting without spending hours upon hours scouring the internet. In fact, 85% of B2B content marketers give credit to content curation for their organizations’ success. What is content curation?

Energy 78

Energy Email Marketing Thought Leadership Customer Acquisition 78

Adobe Experience Cloud Blog

OCTOBER 18, 2017

A well-crafted welcome email should give customers exactly what they’re looking for–plus a little something extra that acts as a “thank you” for becoming a customer. Offer Solutions and Establish Thought Leadership. Another way to welcome and thank new customers is to provide an offer or discount on future purchases.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Adobe Experience Cloud Blog

SEPTEMBER 21, 2017

Make the most of each and every contact on that list, through your targeted email campaigns in order to see the best results. Segmenting and automating your email marketing is essential if you want to attain new customers and maintain existing ones. There are endless ways to target your email marketing automation.

eBook 134

eBook Thought Leadership Email Marketing Product 134

Adobe Experience Cloud Blog

AUGUST 28, 2013

Author: Dayna Rothman We always talk about what to test in your email marketing campaigns , but what are the outcomes? At Marketo, we’ve run 100s of email tests to discover what resonates well with our target audience. And if you want to learn more about email testing, download our new cheat sheet What to Test in Your Emails.

eBook 134

eBook Thought Leadership Email Marketing Place 134

Adobe Experience Cloud Blog

DECEMBER 18, 2008

Good relevant content helps your SEO and highlights your thought leadership. We recently announced our new eBook, 101 B2B Marketing and Sales Tips from The B2B Lead , and we get at least 10 new form downloads a week. Email marketing is a staple for us. Just be sure to post frequently.

Thought Leadership 48

Thought Leadership Direct Mail PR Marketing Automation Platform 48

Unbounce

MARCH 23, 2023

After all, how are folks going to buy your stuff or sign up for your service if they don’t even know your brand exists in the first place? Enter: The Internet and the wide, webby world of digital marketing. Digital marketing is essentially just what it sounds like: marketing that takes place online.

Digital Marketing 75

Digital Marketing Affiliate Marketing Social Media Marketing Marketing 75

Adobe Experience Cloud Blog

SEPTEMBER 6, 2012

In today’s complex buyer landscape, you have to produce thought leadership content in order to draw your prospects in and prompt them to share your messaging across their networks. Most marketers understand the need for high quality content and they know that businesses today are being asked to become publishers. Whitepapers.

Management 118

Management Content Marketing Thought Leadership Whitepaper 118

Adobe Experience Cloud Blog

JUNE 8, 2016

In the many years of working with marketers at Marketo, Business Consultants like myself have been called in to fix many of these road trip-like blunders. One of the most common email marketing mistakes that we see is when marketers accidentally send the wrong email to a subscriber.

Thought Leadership 91

Thought Leadership Transform Email Marketing eBook 91

Hubspot Marketing

JANUARY 11, 2023

If your company sells a high-priced service that requires more lead nurturing, include a CTA leading them to an ebook or template to help them accomplish their goal. Let's say I'm writing a blog post about why businesses should consider using Instagram for marketing. Solution: Set up a subscription CTA and email newsletter.

User-Generated 145

User-Generated Law SEO Promotion 145

Adobe Experience Cloud Blog

MARCH 28, 2013

If these promotional messages are not relevant, your potential reader may never dive into your thought leadership. For more information on how to promote content using personalized messaging, take a look at our ebook From Creation to Conversion: Promoting Content to the Right Audience. Options for Segmenting Dynamic Content.

eBook 134

eBook Thought Leadership Promotion User-Generated 134

Adobe Experience Cloud Blog

OCTOBER 21, 2013

In North America, our Priority 1 segmentations are Topic of Interest (like Social Marketing, Email Marketing and Marketing Automation), Verticals (like Healthcare or Education), and Competitor (people who use one of our competitors’ marketing automation products or email service providers).

Thought Leadership 134

Thought Leadership eBook Place Education 134

Customers.ai

JANUARY 26, 2024

How many digital marketers out there have gasped upon your first overview of the budget allocated to conferences and travel? It’s no secret, with a solid strategy in place, the ROI of B2B digital marketing is significantly better in the large majority of cases. Why are B2B marketing tools important?

CRM 111

CRM User-Generated Analytics Marketing 111

Exposure Ninja

OCTOBER 16, 2023

Different types of broadcast marketing include: TV adverts Product placement TV show sponsorships The company appears as part of a TV show The company appears on the news Radio adverts Radio jingles. If your goal is thought leadership in your industry, attend events where the attendants are your peers and competitors.

Telemarketing 52

Telemarketing Outbound Marketing Direct Mail Inbound Marketing 52

Campaign Monitor

MARCH 8, 2022

Ready for your brand to make a splash in the crowded waters of email marketing? 15 of the best email newsletter examples we’ve ever seen. General Assembly offers educational courses, workshops, and boot camps in topics like coding, digital marketing, analytics, user experience (UX) design, and software engineering. .

Email Marketing 79

Email Marketing eCommerce Education User-Generated 79

Adobe Experience Cloud Blog

AUGUST 21, 2014

Why We Like It: With tons of fresh new content every day, Mashable is the place for hot-off-the-press news about the latest memes, viral videos, social platform developments, and Silicon Valley gossip. ebook on visual content marketing, and yes, it is awesome.). Social Mouths. Check it Out: Heidi Cohen. Likeable Media.

Real Estate 134

Real Estate Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

But you can also go one step further and make your customers the star of your video marketing. Share your culture: Is your company a great place to work? You can do this with discounts, prize draws, ebooks, and webinars. Nurture with email: Now you have their details, it’s time to build the relationship.

Direct Mail 134

Direct Mail Real Estate Entertainment User-Generated 134

Duct Tape Marketing

AUGUST 29, 2013

The common denominator in content marketing is the creation and sharing of useful content to reinforce brand messaging through thought leadership. The bolded emphasis is mine to reflect the areas where content marketing often falls short, likely because of the content marketing purpose.

Content Marketing 65

Content Marketing Branding Thought Leadership Whitepaper 65

Sachs Marketing Group

JANUARY 30, 2023

SEO should be a key part of any effective online marketing strategy for law firms, helping them to build trust and reach potential clients. PPC (Pay-Per-Click) Advertising PPC advertising allows law firms to place ads in search engine results for specific keywords.

Law 70

Law Digital Marketing Whitepaper User-Generated 70

Rock Content

APRIL 20, 2020

Infographics, ebooks, case studies, for example, reinforce a positive brand impression and have the ability to create a positive experience for potential customers. If your company is considered as a trustworthy place to get information, you are more likely to rank higher in search engines. Email marketing.

Content Marketing 52

Content Marketing User-Generated Thought Leadership Customer Acquisition 52

Exposure Ninja

JULY 5, 2023

Welcome to the B2B marketing dojo : the place to become a Ninja in B2B marketing strategies. We’re here to prepare you for the year 2023 and beyond, where high-performance B2B digital marketing strategies will be vital to winning you more clients. Underwhelmed by your digital marketing agency?

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

CXL

MAY 27, 2022

Become a trusted brand with thought leadership. Thought leadership is what growth marketer Ramli John says turns your target audience into “superheroes” by helping them hone their “superpowers.”. Thought leadership demonstrates your knowledge to help buyers overcome their problems at every stage of their journey.

Thought Leadership 96

Thought Leadership eBook User-Generated CRM 96

CXL

MAY 27, 2022

This requires complete alignment from marketing and sales teams to engage and build relationships at every stage of the buyer’s journey. For example, customer experience platform Personify uses guides, webinars, and ebooks to educate, empower, and entertain its target audience. Focus on thought leadership over hard selling.

Thought Leadership 76

Thought Leadership Real Estate Entertainment Education 76

Marketing Insider Group

FEBRUARY 2, 2021

Content marketing and SEO are two channels virtually every marketing team should use to build a strong online presence. Email marketing is another must-have channel – with an ROI of 4,200%. Part 1: How to Choose the Right Digital Marketing Channels for Your Business. Thought leadership. Case studies.

Digital Marketing 109

Digital Marketing Whitepaper User-Generated eBook 109

Marketing Insider Group

SEPTEMBER 21, 2020

Downloading an ebook or white paper. Here’s an example of the article wireframe we use for Marketing Insider Group: 2. This is where you can engage with thought leadership posts and in-depth guides. Segment your email list. Test your emails. Save time with email marketing automation.

Whitepaper 123

Whitepaper eBook Key Performance Indicator User-Generated 123

Adobe Experience Cloud Blog

OCTOBER 11, 2016

But a changing marketplace is placing new demands on how marketers (and sales reps, and…just about every part of an organization) relate to their target audiences. For example, a search for the term “email marketing” yields search results that are mostly marketing software companies trying to sell their platforms.

SEO 134

SEO User-Generated Thought Leadership eBook 134

Adobe Experience Cloud Blog

JANUARY 9, 2014

Author: Maggie Jones If you’re marketing on social, you already know it’s a vital part of building (and keeping) relationships. But if you add marketing automation to the mix, you can launch your marketing results out of this world. Ready to learn more about social marketing and marketing automation?

eBook 134

eBook Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

AUGUST 25, 2017

In this blog, I’ll cover four ways digital marketers can make data work for them. Send All Your Leads to One Place. Today, Netskope reports that the average marketing department uses 67 apps while Skyhigh says the average employee actively uses 36 cloud services at work. Tell me about how you handle your data in the comments!

Digital Marketing 134

Digital Marketing Transform CRM Thought Leadership 134

Adobe Experience Cloud Blog

JANUARY 9, 2014

Author: Maggie Jones If you’re marketing on social, you already know it’s a vital part of building (and keeping) relationships. But if you add marketing automation to the mix, you can launch your marketing results out of this world. Ready to learn more about social marketing and marketing automation?

eBook 125

eBook Thought Leadership Marketing Marketers 125

Adobe Experience Cloud Blog

FEBRUARY 3, 2014

As a marketer, one of the best ways to nurture those leads is through relevant and engaging email marketing , delivered in a way that is both personal and powerful. Download our new ebook, The Customer Engagement Engine: Powering Your Self-Driving Car , to learn all about a smart new way of nurturing leads – even at scale.

eBook 134

eBook Thought Leadership Marketing Marketers 134

Marketing Insider Group

DECEMBER 17, 2020

Let’s look at some of the various non-blog content resources your digital marketing team can consider as you develop your 2021 content marketing campaign. eBooks are long-form resources that take significant effort to produce, but the results can be well worth it. Download The 2021 B2B Marketing Mix Report here to learn more.

Whitepaper 117

Whitepaper eBook Marketing Mix Thought Leadership 117

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Once you get your content marketing strategy going, it’s that positive snowball effect in action.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145

Adobe Experience Cloud Blog

JANUARY 30, 2018

They promote whitepapers, ebooks, webinars , and unique product deals by having the visitor complete a form with their personal information in return for the content or to register for the event. Digital assets are content and multimedia you offer on your website, landing pages, and in emails. Landing Pages. Hosting Assets in your CMS.

Marketing Automation Platform 133

Marketing Automation Platform Whitepaper CRM eBook 133

Adobe Experience Cloud Blog

JUNE 26, 2018

And so, if writers are this crucial to any content marketing success, you want to do everything possible to find great ones. To find great writers that can outsmart your competition, your industry’s biggest publications are a great place to begin looking. Gating your ebook will drive leads into your funnel.

Health 134

Health eBook Social Media Marketing Thought Leadership 134

Adobe Experience Cloud Blog

JANUARY 10, 2018

Ask them what challenges your solution helped them to overcome, and why they decided to do business with you in the first place. What are your top-performing blog posts and most downloaded ebooks? Both solutions have powerful features that integrate with all major email marketing and webinar platforms.

Automobile 134

Automobile Education User-Generated Thought Leadership 134

Moz

JANUARY 17, 2021

How to use B2B email marketing. B2B email marketing has a higher click-to-open ratio than B2C, and is a favored channel for 59% of B2B marketers. You have to keep a few things in mind to make email marketing a successful lead generation channel. Automate email marketing. Hybrid events.

Whitepaper 65

Whitepaper B2C eBook Email Marketing 65