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Social Media PR Playbook to Build Trust & Avoid Brand Disasters

SocialPilot

Leverage interactive polls, thought-leadership content, and behind-the-scenes videos to maximize brand recall. Create Thought-Leadership Content Thought leadership content helps build your brand’s credibility and position you as a topic expert in the industry.

PR
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Growth marketing — the campaigns that you need to know

Hubspot Marketing

Pillar pages, landing pages , lead magnets like ebooks — I love educational content. Amber Porter , CEO of RankingCo , saw this exact issue pop up in a campaign for a boutique fashion store. The compounding effect came not from a single channel but from harmonizing data, messaging, and timing across the stack.”

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Everyone Loves A Present: 3 Ways to Integrate Gifting into Your Marketing Strategy

Adobe Experience Cloud Blog

and link to a trial download or an ebook. Even in today’s noisy, digital landscape, one old-fashioned concept persists: goodwill. Funny thing is, we can do this by bringing it back to old fashioned appreciation, gratitude, and goodwill. And in our follow-up emails we would say, “Thanks for joining us! How was your coffee?”

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Pin for the Win: How to Market Your Brand on Pinterest

Adobe Experience Cloud Blog

To take an even deeper dive, check out our ebook “ Pin for the Win: How to Market Your Brand on Pinterest ”. While some brands may be concerned that Pinterest’s “fit” for their brand, in fact brands from travel, fashion, home improvement, tech, and CPG (consumer packaged goods) have all been successful with Pinterest. Why Pinterest?

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A Day in the Life of a Content Marketing Manager

Adobe Experience Cloud Blog

In today’s complex buyer landscape, you have to produce thought leadership content in order to draw your prospects in and prompt them to share your messaging across their networks. Here is a list of my top level key priorities: Creating thought leadership pieces (from initial copy development to asset production).

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Party Time, Excellent! Why Lead Lifecycles Should Be Modeled after Assembly Lines

Adobe Experience Cloud Blog

The goal is to develop a healthy funnel to optimize leads moving through the system in an efficient and timely fashion. Best practice organizations set SLAs to make sure leads move through the system in a timely fashion. Essentially, create an assembly line-like machine. Five Prerequisites to Your Lead Assembly Line.

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Why Your Content Lacks Substance (and How to Fix It)

Adobe Experience Cloud Blog

Provide facts about your niche in an easy-to-digest fashion. So, when creating blog posts, articles, ebooks, and whitepapers, reach out to sources and conduct your own interviews. By logging onto their site, fashion enthusiasts can find behind-the-scenes conversations with designers that they can’t find elsewhere.