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Leverage interactive polls, thought-leadership content, and behind-the-scenes videos to maximize brand recall. Create Thought-Leadership Content Thoughtleadership content helps build your brand’s credibility and position you as a topic expert in the industry.
Pillar pages, landing pages , lead magnets like ebooks — I love educational content. Amber Porter , CEO of RankingCo , saw this exact issue pop up in a campaign for a boutique fashion store. The compounding effect came not from a single channel but from harmonizing data, messaging, and timing across the stack.”
and link to a trial download or an ebook. Even in today’s noisy, digital landscape, one old-fashioned concept persists: goodwill. Funny thing is, we can do this by bringing it back to old fashioned appreciation, gratitude, and goodwill. And in our follow-up emails we would say, “Thanks for joining us! How was your coffee?”
To take an even deeper dive, check out our ebook “ Pin for the Win: How to Market Your Brand on Pinterest ”. While some brands may be concerned that Pinterest’s “fit” for their brand, in fact brands from travel, fashion, home improvement, tech, and CPG (consumer packaged goods) have all been successful with Pinterest. Why Pinterest?
In today’s complex buyer landscape, you have to produce thoughtleadership content in order to draw your prospects in and prompt them to share your messaging across their networks. Here is a list of my top level key priorities: Creating thoughtleadership pieces (from initial copy development to asset production).
The goal is to develop a healthy funnel to optimize leads moving through the system in an efficient and timely fashion. Best practice organizations set SLAs to make sure leads move through the system in a timely fashion. Essentially, create an assembly line-like machine. Five Prerequisites to Your Lead Assembly Line.
Provide facts about your niche in an easy-to-digest fashion. So, when creating blog posts, articles, ebooks, and whitepapers, reach out to sources and conduct your own interviews. By logging onto their site, fashion enthusiasts can find behind-the-scenes conversations with designers that they can’t find elsewhere.
As we explore in our new ebook, Marketing With a View: How to Use Your Marketing Calendar to Land Your Goals , a calendar should do a lot more than save dates. Be honest: between Excel, Google Calendars, your marketing automation platform, and good old fashioned whiteboards, how many “calendars” does your company currently consult?
So content like an ebook or template can be turned into a call-to-action to entice readers to find out more. In this category, readers can find posts like fashion obsessions, back to school looks, makeup tutorials, and more. Social media (ThoughtLeadership). Health and Fitness (Interviews and Guides).
If your resources are limited to already published blogs, and other assets (like whitepapers, ebooks, datasheets, and infographics), you can definitely find ways to create new content by repurposing, which will help you produce a few more pieces of content. resources to get started, and examples.
Author: Anna Talerico It’s no secret that content marketers are churning out more whitepapers, ebooks, and online content than ever before, devoting huge portions of their budgets and resources to circulating as much information about their brands as possible. Chances are, you’ve got a great product catalogue at your disposal.
Or you can go deep and talk about a specific topic in a granular fashion. What are your top-performing blog posts and most downloaded ebooks? The post How to Generate Leads with Webinars appeared first on Marketo Marketing Blog - Best Practices and ThoughtLeadership. Choosing the Right Webinar Format.
Basically, the creme de la creme when it comes to content marketing, engagement and thoughtleadership. From their social media presence, to email nurturing , to their blogs and ebooks, there is endless information within these names. Buzzsumo recently released their list of the Top 100 Content Marketing Influencers for 2021.
Their newsletter provides valuable dates and allows users to RSVP to upcoming events and workshops, and they do it in a very minimalistic fashion, even breaking down dates on a per-week level with a section called “This Week’s Events.”. Is your email created for thoughtleadership, a product announcement, beautiful visual inspo, etc.? .
Ask “How did you hear about us” OK, it’s a little old-fashioned, but hear us out. When you’ve compelled someone to fill out a contact form for more info or offered them a free ebook on Home Silversmithing Techniques, you’ve got a chance to add a field that straight-up asks, “Where did you hear about us?”
Ebooks and Whitepapers are in-depth resources that offer valuable insights and solutions. This could be a free ebook, a webinar, or a discount on your product or service. Email Marketing Tactics for Lead Generation Lead Magnets: Offer valuable resources like ebooks, templates, or checklists in exchange for email addresses.
It also provides your company with a platform to activate employees , to publish thoughtleadership , and to tell more human brand stories that also attract better talent and keeps your employees motivated. Thoughtleadership. Software companies have become tech teachers with how-to videos and eBooks. More leads.
Think of an old fashioned factory manager, dealing with high turnover rate and constantly trying to keep all of his work stations staffed. And what about a copywriter who has downloaded several of your ebooks? Relevance is the New Game in Town. Soliciting prospects used to be more of a numbers game. Time to get relevant!
It’s a pretty broad term without a universal definition, but you can think of it as the practice of encouraging people who interact with your digital content—ads, emails, social posts, ebook, whatever—to become customers. (Or, Or, at the very least, to engage meaningfully with your business.) There are all kinds of digital marketing.
Fashion and travel blogger Laureen Uy of Break My Style YouTube channel , who also co-hosts a fashion TV show in Manila, has learned how to address an audience of individuals effectively. We count downloads and clicks, and it’s easy to forget that those downloads and clicks are coming from people. ” — Jen Pana.
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