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How-To Guide on Building a B2B Content Marketing Strategy

Rock Content

You should regularly roll out: eBooks Long-form articles Case studies Whitepapers Emails Webinars Podcasts You’ll also want to use social media posts to promote your content and keep it in front of all the stakeholders. Start by creating eBooks, case studies, white papers, and other content for your website.

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10 metrics to track influencer marketing success in 2024

Sprout Social

10 influencer marketing metrics to measure Selecting social media metrics that will best measure the impact and success of your influencer marketing initiatives is just a matter of connecting key performance indicators (KPIs) with your broader marketing objectives. unique users in the UK.

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5 Content Marketing Lessons from Top Digital Marketing Blogs

Adobe Experience Cloud Blog

The Content Strategist suggests an inverted approach to identifying engagement objectives: Ultimately, it helps to work backwards from business goals to determine content objectives, before listing KPIs [Key Performance Indicators], to measure whether those objectives are being met.

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The Roadmap to Successful Marketing Campaigns in 2024

Marketing Insider Group

Impactful marketing campaigns transcend product promotion, playing a pivotal role in sculpting a brand’s identity, forging emotional bonds with the audience, and ultimately driving tangible results in leads and ROI. A marketing campaign is a focused, strategic effort to promote a specific product, service, or brand.

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7 B2B content distribution strategies that work

Search Engine Land

Promote on social media Social media is one of the most popular distribution channels for B2B content. Many successful B2B marketers even go beyond organic social and invest in paid social to promote their content. Up to 49% of successful content marketers used paid social media to promote content, per a 2023 Semrush survey.

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Content Distribution Done Right: Tips and Tricks for 2023

Hootsuite

Content distribution is the process of promoting and sharing content, like blog posts, videos, or social media updates, to reach a wider audience through various channels and platforms. It also includes any blogs and articles, white papers, or case studies you publish. What is content distribution? Social media channels.

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How to Create an Amazing Company Blog

Marketing Insider Group

Downloading an ebook or white paper. You may dive deeper into the options they have to solve their problems and entice them to learn more about how your solution will help by downloading an ebook or demoing your product. Measure performance to ensure it’s always delivering the best marketing ROI. Test your emails.