Rock Content

AUGUST 25, 2023

You should regularly roll out: eBooks Long-form articles Case studies Whitepapers Emails Webinars Podcasts You’ll also want to use social media posts to promote your content and keep it in front of all the stakeholders. Start by creating eBooks, case studies, white papers, and other content for your website.

Marketing Strategy 52

Marketing Strategy Whitepaper Content Marketing B2C 52

Lynton Web

APRIL 6, 2023

You’ll get faster results It’s targeted You’ll reach more people It will provide meaningful analytics It offers lead nurturing opportunities when using pay-per-click (PPC) ads When to Use Paid Media Here are a few great opportunities for using paid advertising to promote your work.

Inbound Marketing 98

Inbound Marketing Whitepaper eBook Advertising 98

Vertical Response

JUNE 20, 2022

You may want them to download eBooks or reports, buy your products, reach out to your team, and so on. That’s where promotional emails come into play. For best results, send out promotional emails that resonate with your target audience. When used right, promotional emails can increase brand loyalty and drive sales.

Whitepaper 78

Whitepaper eBook Shipping Email Marketing 78

Lynton Web

APRIL 11, 2024

Generate leads : Including calls-to-action (CTAs) in your blog posts and offering valuable resources like eBooks or whitepapers can help you generate leads and nurture them through the buyer's journey. Develop a Content Calendar Consistency is critical when it comes to blogging.

Whitepaper 105

Whitepaper SEO eBook Place 105

Search Engine Land

JULY 26, 2023

Gone are the days of gating standard ebooks, whitepapers, checklists, etc. Promote and protect it as competitors bid. Move beyond short-term campaigns promoting a webinar or a gated whitepaper. BOFU content should only be gated if it is extremely high-value. Budget allocation is another important consideration.

Whitepaper 98

Whitepaper Finance User-Generated Marketing 98

Exposure Ninja

MARCH 18, 2022

You might use different CTAs depending on who the content is aimed at – if it’s aimed at top of the funnel traffic , you could include a CTA for your email list or an eBook. Package Up Your Best Content as an eBook. Make your blog content go further by repurposing it as an eBook. Use a Cold CTA.

Whitepaper 98

Whitepaper eBook User-Generated eCommerce 98

Vertical Response

JULY 11, 2022

Ideally, you want to use a mix of promotional content, video content, news, freebies, and informative posts. Deals and promotions. Freebies (eBooks, white papers, reports, coupons, etc.). Your imagination is the only limit—just make sure you’re not coming off as intrusive or overly promotional.

Email Marketing 101

Email Marketing Whitepaper Marketing Marketers 101

Marketing Insider Group

APRIL 11, 2023

When you invest in digital marketing services, you also secure a reliable way to reach your niche audiences and promote your products and services. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Sharing content on relevant platforms to promote content to target your audience.

Digital Marketing 128

Digital Marketing Whitepaper Copywriting Real Estate 128

OnPassive Marketing

OCTOBER 11, 2022

As an affiliate marketer, you can promote products to your website visitors and earn a commission on qualifying purchases. You can start promoting products to your website visitors now with your affiliate link. Be sure to promote products you believe in and will appeal to your target audience. Becoming An Affiliate Marketer.

Affiliate Marketing 82

Affiliate Marketing Whitepaper User-Generated Marketing 82

Hubspot Marketing

DECEMBER 1, 2023

Then, you’ll probably want to create a free resource like an ebook or whitepaper that they can download by filling out a form and submitting their contact information. Offer ebooks for download on specific blog posts. What do you want visitors to do on your website? Do you want to educate the buyer on your product or industry?

User-Generated 106

User-Generated Whitepaper eBook Analytics 106

Marketing Insider Group

MAY 3, 2021

It’s full of jargon, self-promotion, and fluff. If everything you create comes from a place of self-promotion and is narrow, it won’t work. From eBooks to video to social media posts, you are creating a narrative. Let’s get real about B2B content marketing. Most of it sucks. It needs to engage, inspire, and connect.

Content Marketing 115

Content Marketing Whitepaper Thought Leadership eBook 115

Marketing Insider Group

MARCH 2, 2023

Here are a few ideas: Incorporate calendars to facilitate easy appointment booking Service calculators to help potential customers find the right service and price point for their needs Reliable and accurate navigation menus on each page More stand-out buttons for email subscription, ebook downloads, social media accounts – you name it!

Whitepaper 89

Whitepaper eBook Fashion User-Generated 89

Neil Patel

JULY 29, 2021

With lead magnets, you give people something for free in exchange for an email address and permission to send them more offers—for example, a free ebook or an SEO checklist. They staged a promotion for free tattoos and had people line up outside the store. Examples include an ebook, discount code, free course, or checklist.

Customer 145

Customer eBook Whitepaper User-Generated 145

Marketing Insider Group

OCTOBER 11, 2023

To use this model, one should choose a main topic, identify subtopics, research keywords, create and link content, promote, and monitor performance. It keeps your content organized and easy to find, promoting a positive content experience for site visitors. These are the spokes. And on every spoke page, include a link back to the hub.

Whitepaper 106

Whitepaper SEO eBook Promotion 106

Sprout Social

NOVEMBER 30, 2023

Look at the four Ps of marketing —product, price, place and promotion—these are four essential factors in marketing a product or service. Publishing whitepapers/ebooks? Continuing with the furniture brand example, we can see that one brand, Autonomous, is currently promoting its bulk order promotion and an ErgoChair deal.

CRM 104

CRM Whitepaper Marketing Marketers 104

Marketing Insider Group

APRIL 19, 2021

to making a purchase – and all the steps in between, such as requesting an ebook or white paper or signing up for a free trial. Then, sit down with your teams and brainstorm topics for blog and social media posts, as well as long-form content like white papers and ebooks.

Whitepaper 134

Whitepaper eBook Marketing Marketers 134

Hubspot Marketing

SEPTEMBER 30, 2022

Publishing longer-form content such as ebooks, whitepapers, and even webinars shows prospects and customers that your knowledge about given topics expands beyond 600-word blog posts. Once you've identified questions for which you can provide a helpful response, answer it in an informative, non-promotional way.

Thought Leadership 90

Thought Leadership eBook Whitepaper User-Generated 90

Sprout Social

JANUARY 24, 2024

Flannels, for example, partnered with influencers to promote its festive party wear collection on TikTok. Gymshark , for example, has grown a social media following of millions by collaborating with fitness influencers who frequently promote the brand’s products on their social handles. unique users in the UK.

Influencer Marketing 99

Influencer Marketing User-Generated Key Performance Indicator Analytics 99

Marketing Insider Group

MAY 15, 2023

B2B marketing may help businesses promote their products or services, but it’s more than that – it focuses on building customer relationships, establishing trust, and driving revenue through an optimized digital experience. B2B digital marketing refers to the promotion of products or services between businesses using digital channels.

Digital Marketing 124

Digital Marketing Whitepaper Marketing Marketers 124

OnPassive Marketing

OCTOBER 1, 2022

You can promote your content through social media, email newsletters, and other channels. Lead Generation: Creating a lead magnet such as an ebook or white paper can help capture leads from potential customers interested in your products or services. Conclusion.

Traditional Marketing 64

Traditional Marketing Whitepaper Direct Mail Marketing 64

Hubspot Marketing

MAY 14, 2019

A good landing page is focused on a particular stream of traffic -- say, from an email campaign that's promoting an ebook. Here are some of the ways you can use a landing page to start a relationship with your future customers: Ebooks and Whitepapers. Email Newsletter Subscription.

Whitepaper 97

Whitepaper eBook User-Generated Advertising 97

AWeber

APRIL 17, 2024

But you’re promoting yourself to a wide audience of people who will most likely look at your ad and move on. Promotional materials If you create print materials with property details to promote each listing, be sure to include a link to your email sign-up form so prospects can easily sign up for emails.

Real Estate 79

Real Estate Email Marketing Education Marketing 79

Adobe Experience Cloud Blog

OCTOBER 25, 2012

Shouldn’t white papers be gated? How many whitepapers or fact sheets should be syndicated on average to improve funnel conversion? It’s a hard sell to my management to allocate budget to paid media promoting thought leadership content about my prospect’s interests vs. directly promoting our product.

Whitepaper 129

Whitepaper Content Marketing Thought Leadership eBook 129

Hubspot Marketing

FEBRUARY 22, 2023

Offer unique industry insights in an ebook or report. Lead magnets like industry reports, studies, and ebooks help position your brand as an authority on a particular topic. If someone enjoys your offer and shares it, you just created a great word-of-mouth promotion. Be trustworthy. Be shareable content. Lead Magnet Examples 1.

eBook 145

eBook Finance User-Generated Transform 145

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Provide them with all the information they need to get started then offer a link to supporting content or access to educational content such as a white paper or ebook. Drip campaigns are excellent for promoting useful content that establishes you as a valued thought leader.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Marketing Insider Group

MARCH 24, 2021

Instead of publishing self-promotional content on social media, share tips, how-tos, and advice. Not only will this strategy build confidence in your brand, but more importantly, your conversations can be a rich source of content ideas for blog posts, podcasts, videos, FAQ pages, white papers, and ebooks.

Branding 142

Branding Transform Whitepaper User-Generated 142

Sprout Social

JULY 1, 2021

You go through the steps of research, ideation, content creation and promotion. Mid-page, the company inserted a free eBook on a very relevant topic for their target audience. The ebook demonstrates the company’s knowledge about the subject and hopefully reinforces that idea in the buyer’s mind. Promote the content.

SEO 123

SEO B2C PR Whitepaper 123

Hubspot Marketing

JUNE 30, 2023

The name of the thing you are promoting -- whether it's a free ebook, whitepaper, template, guide, crash course, or presentation -- should align with the name of it on the landing page. Each call-to-action you create is unique to your business -- it's your offer, service, or product you're trying to promote.

eBook 96

eBook PR Whitepaper Place 96

OnPassive Marketing

JULY 10, 2022

Content marketing is a strategy that involves creating, distributing, and promoting content online. The content can be written in various formats, including blogs, ebooks, videos, articles, white papers, etc. The Importance Of Content Marketing Automation. It can be created by employees or by external writers.

Whitepaper 69

Whitepaper User-Generated Marketing Marketers 69

Litmus

MARCH 8, 2021

If subscribing to a newsletter is required in order to download a whitepaper, for example, then that consent is not freely given. In the same screenshot above: When someone downloads an ebook or other content from Litmus, there’s an unchecked box to get on our email list. Under GDPR, email consent needs to be separate.

Law 136

Law eBook Whitepaper Email Marketing 136

Exposure Ninja

NOVEMBER 3, 2023

Request a Free website review Downloadable Resources By offering problem-solving resources like ebooks, whitepapers or webinars , businesses can capture leads’ contact information in exchange for access to this content. Start sending offers now, such as promoting the tripwire products or services we talked about earlier.

Thought Leadership 52

Thought Leadership Whitepaper Customer Journey Digital Marketing 52

Adobe Experience Cloud Blog

APRIL 6, 2017

I recently downloaded the ebook The Secrets to a Successful Landing Pag e, from the marketing agency Roger West, which held some helpful tidbits on how to ensure your assets are impactful. Get Free Ebook. Download Whitepaper. Do you have an upcoming webinar that directly relates to the topic of you latest ebook?

eBook 122

eBook Thought Leadership Whitepaper Promotion 122

Martech

MARCH 22, 2022

Download the ebook (no registration required). Instead of, “We need a whitepaper” you should say, “We need to capture 100 qualified sales leads”. The experts that you hire should be able to figure out if that should come from a whitepaper, a business article, a video or a combination of all three of them.

Whitepaper 95

Whitepaper Food Marketing Marketers 95

Scoop.it!

SEPTEMBER 7, 2022

E-books, whitepapers, case studies…All of these are great formats for businesses that have some information they want to share. One good tip from us is to use a nice cover for your ebook or case study. Affiliate marketing involves hiring people to promote your product and rewarding them for their efforts on a commission-level basis.

Content Marketing 76

Content Marketing Affiliate Marketing Whitepaper User-Generated 76

Marketing Insider Group

JULY 2, 2013

In this hyper-connected, information-saturated world, our customers are tuning out the self-promotion and taking control of their information gathering. I call this “insidious attempts at self-promotion.” ” So hold your editorial process to strict standards of non-promotion. And our products. Too simple?

Content Marketing 97

Content Marketing Whitepaper eBook Marketing 97

Hubspot Marketing

JANUARY 5, 2024

Try incorporating videos, images, graphs, or other multimedia content to break up the text and make it easier for your readers to consume — mainly if it's long-form content, like pillar pages or whitepapers. Let's say you're creating an ebook: "A Comprehensive Guide to Excel." Trello’s article never discusses or promotes its product.

Health 106

Health Entertainment SEO eBook 106

Adobe Experience Cloud Blog

JULY 17, 2018

You can also use this as an opportunity to reach a new audience if you ask your customer to cross-promote or republish on their own channels with an attribution link to your blog. 5) Promote Self-Recorded Video Content. Featuring customer is a great way to get started.

Customer 109

Customer Thought Leadership Whitepaper Non-Profit 109