Customers.ai
JANUARY 26, 2024
All you need to do is drag-and-drop your marketing creative (images, headlines), content assets (e.g. eBooks, whitepapers), and the audience segments you created in the platform and hit ‘Launch’ to execute hundreds of campaigns at once. How do analytics tools enhance B2B marketing?
Sachs Marketing Group
JUNE 21, 2023
Sharing Valuable Information: Send eBooks, whitepapers, or industry insights that can help establish your brand as an authority in your field. Moreover, it enables brands to establish a reputation, foster customer loyalty, and monitor market trends. What is the best strategy for brand awareness?
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Marketing Insider Group
DECEMBER 1, 2021
For those looking for what’s in, what’s working, and what’s next, we’re sharing emerging trends in content marketing that have increased in popularity of late. And how they relate to overall digital marketing trends as we head into next year. Voice Search Will Evolve How Content Marketing Sounds.
Rock Content
MARCH 19, 2024
Leverage high-performing content types Some content types are especially effective when it comes to streamlined B2B content marketing , so make sure you include well-crafted examples in your ongoing strategy. Because if you don’t pay attention to these things, you can trust that your competitors will.
Marketing Insider Group
OCTOBER 18, 2021
Someone later in the stages of the buying process might be looking for confirmation that your brand is indeed the one to choose, and that person might be better convinced by a whitepaper or in-depth case study. Here’s a great visual from Hubspot to help you think more about the kinds of content that belong in each stage: Image Source.
Adobe Experience Cloud Blog
NOVEMBER 11, 2008
There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. These blog posts, whitepapers, and podcasts can show you how to do it right.
Rock Content
JUNE 9, 2020
The most used are: infographics ; quizzes ; ebooks ; white papers ; calculators ; landing pages ; contests; videos. You can use each type of interactive content in distinct ways within a marketing plan. According to Jonny Rose , this is a marketing trend for years to come. There’s no rule for it.
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