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The 7 Building Blocks of a Solid Content Marketing Plan

Rock Content

A case study on McGladrey shows that stepping back and re-defining the purpose of your content can have a significant impact on your content marketing success. One of the most important components of a solid content marketing plan is audience profiling. Understand your audience. Create a calendar.

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5 Challenges Marketers Face in Understanding Audiences [New Data + Market Researcher Tips]

Hubspot Marketing

Current-day consumers, especially Millennials and Gen Z, want to buy from companies that display values and a purpose that resonates with them. And to make things easier, they can also leverage tools like surveys or customer feedback to see what they want from your marketing content. Measuring the success of marketing campaigns.

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12 Content Marketing Trends You Need to Follow in 2022

Marketing Insider Group

For those looking for what’s in, what’s working, and what’s next, we’re sharing emerging trends in content marketing that have increased in popularity of late. And how they relate to overall digital marketing trends as we head into next year. Learn why they matter and how you can apply them to your overall content marketing plan.

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101 Blog Post Ideas Straight from the HubSpot Brain Trust

Hubspot Marketing

Write about how you engage millennials. Share great quotes from an ebook in a roundup. Blogs are important for SEO and lead generation, so picking the "right" topics is a crucial step in marketing planning. Share your top analytics services and explain why they’re great. Explain how YouTube is an asset to your business.

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How to market your coaching business: a guide to increasing clients and sales

AWeber

How to create a simple marketing framework How to write a simple marketing strategy How to write a simple marketing plan How to build a simple marketing funnel Using automation and AI in marketing 10 ways to find new clients for your coaching business How do coaches find clients? How do coaches find clients?

eBook 115
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How to Create a Social Media Strategy in 8 Easy Steps (Free Template)

Hootsuite

Social media goals should align with your overall marketing objectives. Start developing your social media marketing plan by writing down at least three goals for social media. Think Facebook is a better network for reaching Baby Boomers than Millennials? Learn everything you can about your audience. Gather data.

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Lead Generation Content: Top Types to Use in 2023 [Data + Expert Tips]

Hubspot Marketing

Influencer Marketing Let’s take a moment to talk about social media marketing trends and how Gen Zers and Millennials fit into the picture. It’s no wonder that influencer marketing, which is prevalent across social media platforms, has the second highest ROI in terms of lead generation, just after short-form videos.

Gen Z 108