Adobe Experience Cloud Blog

MAY 6, 2015

Author: Ellen Gomes Most people, especially marketers, know that mobile devices have become increasingly important over the past few years. And as mobile has become more and more evolved, it has opened doors for marketers looking to engage with their audiences in new ways. With those changes, come new ways to market.

eBook 134

eBook Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

SEPTEMBER 11, 2015

No matter how much experience you have in email marketing , it is bound to happen at least once in your career: You develop this amazing, compelling, simply breathtaking email that is going to convert oh-so-many people. This is surely every marketer’s WORST nightmare (seriously, just typing this out makes me nervous!).

eBook 134

eBook Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

JULY 17, 2015

Author: Dayna Rothman Inbound marketing is a proven and powerful earned strategy for creating brand awareness and generating leads. With inbound marketing , you can attract people to your brand through great content, which serves to engage customers. For marketers today, inbound marketing is more necessary than ever.

Transform 134

Transform Customer Acquisition Inbound Marketing eBook 134

Adobe Experience Cloud Blog

SEPTEMBER 21, 2016

Author: Tanya Chu What does it mean to be a data-driven marketer? Everyone talks about the importance of tracking data and making decisions based on it, but no one tells you how to do it and what a data-driven marketing organization looks like. How do you even get started? First, let’s talk about data. But what actions should you take?

eBook 134

eBook Thought Leadership Marketing Marketers 134

Scoop.it!

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. This post will explore seven content marketing tips and examples for HR audiences and leaders. Let’s dive in and see how content marketing can help your HR department achieve key business goals. Damian Grabarczyk, the co-founder and growth marketer of PetLab Co.

Content Marketing 78

Content Marketing Whitepaper Thought Leadership eBook 78

Adobe Experience Cloud Blog

FEBRUARY 3, 2015

Author: Ellen Gomes Marketing and psychology share a common bond—they both strive to understand the motivation, needs, desires and responses of individuals. Kath Pay , Marketing Director at cloud.IQ Kath Pay , Marketing Director at cloud.IQ Persuasion Architecture.

eBook 134

eBook Digital Marketing Thought Leadership Price 134

Adobe Experience Cloud Blog

OCTOBER 16, 2015

A/B testing allows you to optimize your marketing campaigns and more thoroughly understand your customer base—their likes, their dislikes, their patterns, their behaviors, etc. It is an efficient and cost-effective marketing strategy that you cannot, and should not, live without. Check out our latest ebook: The Power of A/B Testing.

eBook 134

eBook Thought Leadership Place Marketing Strategy 134

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. Content marketing isn’t going anywhere. A documented marketing strategy is essential.

Content Marketing 130

Content Marketing Thought Leadership Energy eBook 130

Adobe Experience Cloud Blog

APRIL 21, 2016

Author: Vyoma Kapur Summer may be a slow season for some marketers, but it doesn’t have to be. There are plenty of opportunities during the summer for consumer marketers to drive revenue creatively and build relationships with their customers. And that highlights a huge opportunity for marketers. Life Changes.

eBook 91

eBook Thought Leadership Shoppers Marketing 91

Adobe Experience Cloud Blog

OCTOBER 1, 2015

But like baking, email marketing is an art and a science and so finding the perfect email is maybe more rare than finding that piece of cake that is so decadent and delicious that you’re willing to throw your diet right out the window. And keep working on those email marketing recipes! Of course you do!

eBook 134

eBook Thought Leadership Email Marketing Communications 134

Adobe Experience Cloud Blog

NOVEMBER 19, 2015

As a marketer, your life is pretty great. While there are many schools of thought on how best to approach marketing challenges, there is definitely one solution that can provide some order: marketing automation. Instead of building programs from scratch each time, with marketing automation you can clone them.

eBook 134

eBook Thought Leadership CRM Marketing 134

Adobe Experience Cloud Blog

JANUARY 19, 2015

Author: Dayna Rothman We’ve been hearing it for some time now—marketers need to earn a seat at the revenue table. It all comes down to proving—and improving—marketing’s contribution to the bottom line using metrics that matter. Marketing Automation' But how do you go about doing that? Three Types of KPIs.

eBook 134

eBook Key Performance Indicator Thought Leadership Marketing 134

Adobe Experience Cloud Blog

FEBRUARY 11, 2015

To do this, many are turning to engagement marketing, specifically deployed through content , to help them accelerate the buyer lifecycle and build trust. An engagement marketing strategy focuses on reaching out and communicating with people as individuals, based on who they are, and wherever they are in their journey to purchase.

eBook 129

eBook Thought Leadership Finance Marketing 129

Adobe Experience Cloud Blog

FEBRUARY 25, 2016

Author: Renata Bell Everything I need to know about marketing metrics, I learned from Zoolander. While in the past marketing might have been less tied to hard numbers, today’s consumer marketers are faced with pressure from CEOs and CFOs who want to hear about growing revenue and profits.

eBook 91

eBook Thought Leadership Finance Marketing 91

Adobe Experience Cloud Blog

AUGUST 2, 2016

In fact, according to Gartner’s report, “Predicts 2014: Seizing the Digital Business Advantage,” 20% of all market leaders will lose their dominant position to a company founded after the year 2000. That advantage is crystal-clear when it comes to building a growth-oriented marketing strategy around existing customers.

eBook 91

eBook Customer Thought Leadership Transform 91

Adobe Experience Cloud Blog

DECEMBER 9, 2015

Author: Vyoma Kapur Microsoft recently cited the average person’s attention span is 8 seconds—this means that you need to up your game when it comes to marketing. Now e very channel needs to play an important role in your overall digital marketing strategy. Mobile Marketing. Social Media.

eBook 92

eBook Thought Leadership Customer Acquisition SEO 92

Marketing Insider Group

MAY 3, 2021

Let’s get real about B2B content marketing. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). Most industries are in a state of content marketing saturation. Further, more data suggests B2B content marketers aren’t confident in their success.

Content Marketing 114

Content Marketing Whitepaper Thought Leadership eBook 114

Adobe Experience Cloud Blog

MAY 6, 2016

According to Return Path, a marketer typically has a list of customers or subscribers with as many as 25-50% of these people classified as “inactive”. You celebrated and continued to market to them to the best of your ability. And boy oh boy, did they love what you sent them. Think about different ways you can be proactive, too.

eBook 91

eBook Thought Leadership Health Promotion 91

Hubspot Marketing

SEPTEMBER 30, 2022

How do you become a thought leader ? It’s an important question: If you can become a trusted voice in your market, you’ve got a leg up on capturing the interest of your target market. Ready to level up your leadership? While your style and substance may vary, these 10 tips can help boost your thought leadership strategy.

Thought Leadership 94

Thought Leadership eBook Whitepaper User-Generated 94

Litmus

OCTOBER 14, 2022

What is an email marketing funnel? An email marketing funnel is the path a subscriber follows that takes them from a prospective lead to a customer. The email marketing funnel uses email experiences to nudge them along, ultimately helping them decide that your product or service is the perfect solution. Consideration.

Email Marketing 97

Email Marketing Thought Leadership Customer Journey Communications 97

Adobe Experience Cloud Blog

MAY 8, 2019

In an industry where creating better brand-to-customer relationships is everything, demand generation is an umbrella term for a range of marketing activities that drive long-term engagement —including lead generation, demand capture, and pipeline acceleration. Field marketing events are also a very common tactic for pipeline acceleration.

Thought Leadership 134

Thought Leadership Key Performance Indicator Direct Mail eBook 134

Adobe Experience Cloud Blog

OCTOBER 7, 2014

Author: Julie Ritchie At Marketo, our entire organization is focused on solving the problems of marketers today. And that means engaging with the superheroes of marketing – not just the “experts,” but the real, on the ground marketers—the marketers building campaigns, running events, writing blog posts and generating leads.

eBook 134

eBook Thought Leadership Marketing Marketers 134

CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Adobe Experience Cloud Blog

MARCH 19, 2020

Thanks to tools like Marketo, it’s possible to integrate with Sending Platforms and orchestrate online-to-offline campaigns, where an offline experience is triggered by marketing automation. . The ability to orchestrate offline touchpoints enables marketers to be strategic with how they execute these integrated campaigns.

Direct Mail 164

Direct Mail eBook Thought Leadership CRM 164

Adobe Experience Cloud Blog

JULY 9, 2014

Author: Maggie Jones At Marketo, we spend a lot of time around marketers — and I’m not just talking about our own marketing department. So I might be slightly biased when I say that marketers are some of the most creative, clear-headed, artistic-yet-analytic people that I know. Modern Marketing'

eBook 134

eBook Thought Leadership Marketing Marketers 134

Hubspot Marketing

FEBRUARY 9, 2018

As an acquisition marketer, I hear questions like this all the time: "Is the PDF dead? While I would love to say that there’s one new, highly optimal content format that all marketers should use for lead generation instead of older formats, I can’t -- it's a little more complicated than that. Is the webinar dead now too?

Logistics 288

Logistics eBook Thought Leadership Acquisition Marketing 288

Adobe Experience Cloud Blog

NOVEMBER 12, 2014

Author: Lou Pelosi As a marketer, you probably know too well that buying has changed. Today’s self-empowered, self-educating buyer makes major progress down the path to purchase before ever talking to sales, which means that marketing is responsible for more engagement and interaction with buyers than ever before.

eBook 134

eBook Thought Leadership Marketing Automation Platform Education 134

Adobe Experience Cloud Blog

JUNE 3, 2015

Author: Dayna Rothman Most marketers know that sales and marketing alignment can be tough! Creating the right structure between marketing and sales is imperative for proper alignment. This means defining roles in marketing and sales in a way that helps you move leads through the pipeline more effectively. Marketing Roles.

Thought Leadership 134

Thought Leadership eBook Marketing Marketers 134

Adobe Experience Cloud Blog

NOVEMBER 5, 2014

Author: Lizzy Funk Whether you like to write a blog post here and there, or you get paid to write ebooks all day, every day, we all have a little love for content marketing in our blood. Like most other types of marketing, each person has a different approach that works best for them. Start here!

Content Marketing 134

Content Marketing eBook Thought Leadership Entertainment 134

Search Engine Land

DECEMBER 6, 2023

Dig deeper: Mapping the customer journey for SEO and marketing success Get the daily newsletter search marketers rely on. You can also demonstrate your expertise within the field with whitepapers and ebooks. This is vital for B2B businesses, especially those operating in specialized or niche markets. Bounce rate.

SEO 104

SEO CRM B2C eBook 104

Adobe Experience Cloud Blog

MAY 2, 2017

The implication for marketers is that they need to think holistically about the customer experience, using and integrating relevant channels and touchpoints. Often, we think of marketing as being “online” and “offline” or “traditional.” But, with wearables, smart TVs and the internet of things, the line between the two is blurring.

Direct Mail 134

Direct Mail Thought Leadership CMO eBook 134

Adobe Experience Cloud Blog

MAY 22, 2014

Author: Maggie Jones When we talk about “ content marketing ,” it can mean many things. Content doesn’t just mean traditional materials like ebooks or webinars — in fact, blogs, videos, online hubs, even experiences can also be content. And as we know all too well, creating compelling, engaging, original content marketing is tough.

Content Marketing 134

Content Marketing Thought Leadership eBook Marketing 134

Exposure Ninja

NOVEMBER 3, 2023

We marketers all have the goal of generating leads for the business we work for. Thought Leadership By offering problem-solving content, businesses can position themselves as experts and thought leaders in their industry and build trust with their audience. Is your digital marketing underperforming ?

Thought Leadership 52

Thought Leadership Whitepaper Customer Journey Digital Marketing 52

Marketing Insider Group

APRIL 19, 2021

SaaS startups face several challenges when marketing their services to prospects. From brand name awareness, to lead generation, marketing your SaaS business requires maximum ROI for the lowest cost. That’s why SaaS companies win with content marketing. The results are measurable, and the costs are low.

Whitepaper 133

Whitepaper eBook Marketing Marketers 133

Adobe Experience Cloud Blog

JANUARY 17, 2017

Author: Ellen Gomes In the world of content marketing, it’s inescapable: Success comes down to engagement. You can have thoughtful branding, great products, and a hard-working team, but if you’re not engaging your buyers through each step of the customer lifecycle, you’ll never reach your full potential. Set Engagement Objectives.

Digital Marketing 134

Digital Marketing Content Marketing Thought Leadership Key Performance Indicator 134

Adobe Experience Cloud Blog

APRIL 6, 2015

Author: Michael Pollack There are plenty of people talking about mobile and how it interacts with marketing automation. Let’s take a quick look at some of the common considerations in mobile marketing and marketing automation, and provide some clarity around terminology and key practices. A Continuous Cross-Channel Conversation.

Marketing Automation Platform 129

Marketing Automation Platform Thought Leadership Marketing Marketers 129

Adobe Experience Cloud Blog

OCTOBER 10, 2019

When it comes to marketing and sales, the more precise and specific you can get with every customer, the better. Account-based marketing (ABM) is a B2B strategy in which sales and marketing teams work together on a clearly defined set of target accounts to serve personalized campaigns uniquely designed for each individual account.

Thought Leadership 132

Thought Leadership Marketing Marketers eBook 132