Adobe Experience Cloud Blog

OCTOBER 18, 2017

Many marketers understand the power of implementing automated drip campaigns to turn leads into customers by moving them through the sales cycle. Truly successful marketers know the best bang for your marketing buck comes from using drip campaigns to nurture existing customers. Offer Solutions and Establish Thought Leadership.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Adobe Experience Cloud Blog

MAY 8, 2019

In an industry where creating better brand-to-customer relationships is everything, demand generation is an umbrella term for a range of marketing activities that drive long-term engagement —including lead generation, demand capture, and pipeline acceleration. Field marketing events are also a very common tactic for pipeline acceleration.

Thought Leadership 134

Thought Leadership Key Performance Indicator Direct Mail eBook 134

Marketing Insider Group

SEPTEMBER 15, 2020

Considering that most of the content consumption occurring on our platform is being initiated by by a balanced mix Financial, IT , HR, Sales and Marketing professionals, seeing the sudden flurry of Legal activity reminded us of two things: COVID-19 was changing everything. The audience is forever evolving. All of this made me curious.

Whitepaper 84

Whitepaper Law eBook Thought Leadership 84

Search Engine Land

DECEMBER 6, 2023

Dig deeper: Mapping the customer journey for SEO and marketing success Get the daily newsletter search marketers rely on. You can also demonstrate your expertise within the field with whitepapers and ebooks. This is vital for B2B businesses, especially those operating in specialized or niche markets. Bounce rate.

SEO 109

SEO CRM B2C eBook 109

Adobe Experience Cloud Blog

OCTOBER 25, 2012

by Dayna Rothman We had a great webinar last week on content marketing with Toby Murdock, CEO and Co-Founder of Kapost , and Jason Miller, Social Media Strategist at Marketo. Unfortunately we didn’t have enough time to answer all of the questions about content marketing that our audience asked during the webinar.

Whitepaper 129

Whitepaper Content Marketing Thought Leadership eBook 129

Exposure Ninja

NOVEMBER 3, 2023

We marketers all have the goal of generating leads for the business we work for. Thought Leadership By offering problem-solving content, businesses can position themselves as experts and thought leaders in their industry and build trust with their audience. Is your digital marketing underperforming ?

Thought Leadership 52

Thought Leadership Whitepaper Customer Journey Digital Marketing 52

Adobe Experience Cloud Blog

MARCH 22, 2018

For marketers, AI enables scalable growth, drives revenue, and personalizes customer experiences. Savvy marketers are discovering that AI is an exceptionally powerful strategy. Let’s look at five ways AI can help marketing and sales continue to tear down silos. Artificial intelligence (AI) is all around us.

Whitepaper 134

Whitepaper Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

An Accenture study on B2B organizations found that 96 percent reported higher profitability and 97 percent reported increased market share from these efforts. A marketing automation tool that uses AI-powered account profiling and selection will help streamline this process. Think of content as the fuel for all your marketing campaigns.

Whitepaper 174

Whitepaper Manufacturing Customer Journey Outbound Marketing 174

Adobe Experience Cloud Blog

MARCH 28, 2017

Author: Alan Cassinelli There’s no doubt that inbound marketing has fundamentally changed demand generation. Businesses are investing more in content marketing , which focuses on creating valuable content to guide buyers through the customer journey. There’s just one problem…. The New 80/20 Rule. It just makes sense.

Promotion 133

Promotion Whitepaper Inbound Marketing Thought Leadership 133

Adobe Experience Cloud Blog

JANUARY 22, 2020

At the top of the funnel, marketing increases traffic and fills the database with new leads through paid ads, social media, search, referral programs, and a variety of other channels. But in between, marketing needs to nurture and qualify leads by encouraging them to engage with content until they’re sales-ready.

Management 160

Management Whitepaper Marketing Automation Platform Thought Leadership 160

Adobe Experience Cloud Blog

JUNE 29, 2015

With the intense focus on guiding buyers through the purchase process with valuable content and targeted nurture streams, as well as the development of video-based technology, marketing with video is a whole new ball game. And that’s why, over the last couple of years, we’ve seen a phenomenal shift in the way marketers are using video.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Whitepaper eBook 134

Adobe Experience Cloud Blog

APRIL 6, 2017

Author: Stacey Thornberry Landing pages may feel as second nature to a marketer as it is for Steph Curry to make a 3-point basket. I recently downloaded the ebook The Secrets to a Successful Landing Pag e, from the marketing agency Roger West, which held some helpful tidbits on how to ensure your assets are impactful.

eBook 122

eBook Thought Leadership Whitepaper Promotion 122

Adobe Experience Cloud Blog

JANUARY 17, 2017

Author: Ellen Gomes In the world of content marketing, it’s inescapable: Success comes down to engagement. You can have thoughtful branding, great products, and a hard-working team, but if you’re not engaging your buyers through each step of the customer lifecycle, you’ll never reach your full potential. Set Engagement Objectives.

Digital Marketing 134

Digital Marketing Content Marketing Thought Leadership Key Performance Indicator 134

Adobe Experience Cloud Blog

SEPTEMBER 23, 2016

Author: Ellen Gomes You’ve probably heard of account-based marketing (ABM) by now…and you may be considering if it’s right for your organization, or already be implementing an ABM strategy. Can you up-level the messaging on a whitepaper to speak to an executive versus a practitioner? Personalize at Scale.

Thought Leadership 134

Thought Leadership eBook Whitepaper Education 134

Adobe Experience Cloud Blog

JULY 17, 2018

Jokes aside, have you given much thought to how your customers can actually contribute to helping you grow your customer base? Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. 1) Customer Case Studies.

Customer 109

Customer Thought Leadership Whitepaper Non-Profit 109

Adobe Experience Cloud Blog

SEPTEMBER 6, 2012

In today’s complex buyer landscape, you have to produce thought leadership content in order to draw your prospects in and prompt them to share your messaging across their networks. Most marketers understand the need for high quality content and they know that businesses today are being asked to become publishers. Whitepapers.

Management 118

Management Content Marketing Thought Leadership Whitepaper 118

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). But as boring as it sounds, I went back to basic marketing principles and thought seriously about where our audience 'hangs out'.

Thought Leadership 61

Thought Leadership Whitepaper User-Generated Shipping 61

Adobe Experience Cloud Blog

OCTOBER 18, 2013

Author: Pawan Deshpande Creating fresh content is a vital part of any content marketing strategy, but you don’t always have to start from scratch. Think about ways you could repurpose your curated content into a webinar, ebook, white paper, or other materials. Content Marketing'

Whitepaper 134

Whitepaper eBook Thought Leadership Content Marketing 134

Adobe Experience Cloud Blog

AUGUST 22, 2016

Author: Steve Pogorzelski Account-based marketing (ABM) continues to gain popularity among business-to-business (B2B) organizations looking to deepen engagement with specific accounts. In its 2016 State of ABM study, SiriusDecisions found that 92% of companies recognize ABM as a valuable solution to B2B marketing challenges.

Thought Leadership 91

Thought Leadership Whitepaper eBook Health 91

Adobe Experience Cloud Blog

JUNE 26, 2014

Is your marketing department contributing to your prospects’ frustration and harming your pipeline – or even worse, your bottom line? Harnessing relevance in your marketing efforts involves engaging , relevant , personalized content – you’ve heard it all before. But the simple truth? But the simple truth? Humanize the Masses.

Whitepaper 134

Whitepaper Copywriting Thought Leadership User-Generated 134

Adobe Experience Cloud Blog

JUNE 12, 2012

by Rick Siegfried Our friends at MarketingProfs hosted the most recent installation of their Digital Marketing World virtual conference series last Friday. The topic was that which no marketer can seem to get enough of these days, Social Media. Yet again, MarketingProfs has pulled off an amazing Digital Marketing World.

Digital Marketing 122

Digital Marketing Whitepaper Marketing Marketers 122

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

Adobe Experience Cloud Blog

JANUARY 4, 2016

While you might adopt a more playful voice on Twitter and a more professional voice in a whitepaper, consistency is key if you want to create a brand that your customers recognize and engage with over time. Make sure anyone writing for your brand (whether it’s advertising, press releases, ebooks, or blog posts) is closely aligned.

Branding 92

Branding Thought Leadership Whitepaper PR 92

Adobe Experience Cloud Blog

DECEMBER 4, 2012

by Jason Miller Think of Twitter as the water cooler for B2B marketing professionals: It’s a vibrant community where businesses can prospect leads and congregate as thought leaders to discuss relevant industry topics. B2B marketers are always striving to provide good content in an easily digestible and timely format.

Whitepaper 134

Whitepaper Thought Leadership User-Generated Promotion 134

TechWyse

MARCH 8, 2023

Are you looking to increase your revenue and market reach or reduce drop-offs in your sales funnel? Lead generation is a form of direct marketing that attracts prospective customers and nurtures them to conversion. To generate leads, you need to be where your customers are and where you can market to them.

Inbound Marketing 52

Inbound Marketing Gen Z User-Generated Influencer Marketing 52

Adobe Experience Cloud Blog

JUNE 3, 2010

This is what makes social media marketing specifically so important. When you couple this with thought leadership tactics, you’re able to build trust and credibility with prospects via social media. Now your lead nurturing is improving the relevancy of your marketing by segmenting your message to appropriate prospects.

Thought Leadership 89

Thought Leadership Whitepaper Social Media Marketing eBook 89

Moz

FEBRUARY 9, 2021

You’re a marketing director at a startup. That piece of content can be a blog post, a landing page, a white paper, or any number of other initiatives that require content. Typically, content briefs are written by someone in an adjacent field — like demand generation, product marketing, or SEO — when they need something specific.

SEO 60

SEO Whitepaper Retail Thought Leadership 60

Marketing Insider Group

JUNE 30, 2020

Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. Content marketing can give B2B companies a truckload of options to keep their audience engaged. Let’s see how.

Whitepaper 144

Whitepaper Content Marketing eBook Marketing 144

Rock Content

JANUARY 8, 2018

I strongly believe the foundation of all modern marketing and sales programs starts with listening: Listening to your buyers, listening to your customers, listening to your competitors – your industry, your market. Check out our latest eBook! Listening for insights and buying signals in order to deepen engagement.

Whitepaper 52

Whitepaper eBook New Technology Education 52

Adobe Experience Cloud Blog

MARCH 1, 2019

Demand generation and thought leadership are both terms you need to know if you’re a B2B marketer. When I first got into the marketing game, I can honestly say I didn’t know the difference between the two. Continuing to educate yourself is key, especially in the always-changing landscape of marketing.

Thought Leadership 134

Thought Leadership Whitepaper Education eBook 134

Adobe Experience Cloud Blog

JANUARY 27, 2010

Using these techniques, you can design “drip marketing” campaigns that help buyers educate themselves before they ever share their contact information with you. B2B buyers trust thought leaders who can demonstrate they understand buyer problems and how to solve them. How have you incorporating seed nurturing into your marketing mix?

Whitepaper 92

Whitepaper Thought Leadership Education eBook 92

Adobe Experience Cloud Blog

DECEMBER 6, 2017

Can you remember the last time you were on a website that failed to offer you a guide, coupon, ebook, white paper or something else in exchange for your contact info? As a marketer, you might click these things away out of habit. Source: Statista; MarketingProfs; Content Marketing Institute.

Whitepaper 133

Whitepaper eBook User-Generated Thought Leadership 133

Rock Content

FEBRUARY 8, 2018

Most readers here wouldn’t dream of marketing without a content engine – after all, the numbers speak for themselves. Or maybe some marketers think they can still produce content through other means (more on that later). Now content is an essential and rich cornerstone of any holistic marketing ecosystem. The game has changed.

Whitepaper 40

Whitepaper eBook Price Management 40

Hubspot Marketing

AUGUST 11, 2022

In this post, we'll cover: The Buyer’s Journey and What It Means in Marketing. Understanding the Buyer’s Journey in Marketing. As a content marketer, you’ll want to show up in search engine results, even in these early stages, to establish your authority and gain the trust of buyers who are starting the journey.

Whitepaper 145

Whitepaper eBook Education Price 145

Search Engine Land

MAY 13, 2024

Top B2B content distribution strategies that work Content marketing is crucial for B2B. So, how do you reach your target audience and achieve content marketing success? Many successful B2B marketers even go beyond organic social and invest in paid social to promote their content. Social media is just one piece of the puzzle.

Whitepaper 124

Whitepaper Thought Leadership User-Generated Key Performance Indicator 124

CXL

MAY 27, 2022

Demand generation tactics address two of the biggest marketing challenges: raising brand awareness and generating leads. It uses marketing to raise brand awareness and get people excited about your products or services. Demand generation marketing isn’t one single strategy or activity. Some marketing tactics (e.g.,

Thought Leadership 96

Thought Leadership eBook User-Generated CRM 96

Marketing Insider Group

FEBRUARY 13, 2023

I’ve been working in B2B Marketing long enough to remember how we started as the folks who work the booths at trade shows and created brochures for sales. B2B Marketing has certainly evolved from those simple beginnings. Although it can be a challenge, B2B marketing an exciting process that delivers real results.

B2C 115

B2C Whitepaper Marketing Marketers 115