Adobe Experience Cloud Blog

APRIL 14, 2016

A great example is that most millennials communicate using mobile, while retirees prefer to use email or direct mail. To learn how you can empower your team with marketing automation, check out our ebook How Marketing Automation Can Help Small Teams Succeed. Share your thoughts in the comments below.

Direct Mail 91

Direct Mail Thought Leadership Key Performance Indicator Millennials 91

CXL

MAY 27, 2022

While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads. Appearances on popular podcasts and thought leadership on social media can establish your brand as an industry expert.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

SocialPilot

APRIL 23, 2025

48% of Gen Z and 47% of millennial consumers prefer to learn about new products through short-form video platforms like TikTok and Instagram Reels. Leverage interactive polls, thought-leadership content, and behind-the-scenes videos to maximize brand recall. Turn customers and followers into your brand advocates.

PR 40

PR Branding Whitepaper Thought Leadership 40

Marketing Insider Group

SEPTEMBER 14, 2023

It all comes down to the art of brand storytelling and activating your employees to deliver effective thought leadership. Even Snapchat seems more promising with Millennials and Gen Z spending an average of 50 minutes per day on the platform. Stick with authoritative thought leadership. Social Insider 5.

Content Marketing 133

Content Marketing Thought Leadership Gen Z Marketing 133

Sprout Social

MARCH 31, 2017

Content marketing has enabled organizations to prove their expertise and point of difference through thought leadership articles, how-to’s and videos. eBook) must be scannable though. If you're targeting millennials, it's probably best to keep things short and sweet. A2: Long form content (i.e. sproutchat.

Content Marketing 82

Content Marketing Entertainment Thought Leadership Millennials 82

Search Engine Land

JUNE 16, 2023

In a market where 50% of Gen-Zers and 40% of millennials say they’re more likely to purchase from companies who take a stance on social issues like racial justice, LGBTQ+ rights, gender inequality, and climate change. Quarterly: Add a whitepaper, case study, research paper, or ebook to your website.

Whitepaper 89

Whitepaper eBook User-Generated B2C 89

Marketing Insider Group

JULY 1, 2020

It also provides your company with a platform to activate employees , to publish thought leadership , and to tell more human brand stories that also attract better talent and keeps your employees motivated. Thought leadership. Software companies have become tech teachers with how-to videos and eBooks. More leads.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Marketing Insider Group

MAY 11, 2020

Content marketing allows any business to increase their presence in organic search because it focuses on sharing thought leadership. Thought leadership: Developing a credible library of content that signals your authority and expertise draws in decision-makers. Thought leadership, lead generation, building awareness?

Content Marketing 93

Content Marketing Thought Leadership eCommerce Marketing 93