eBook Product Marketing Thought Leadership 
Adobe Experience Cloud Blog
JULY 31, 2015
In particular, marketing automation helps to automate the ABCDEs of engagement marketing, enabling marketers to connect with people: A s individuals, B ased on what they do, C ontinuously over time, D irected towards an outcome, and E verywhere they are. See, ABCDE!
Adobe Experience Cloud Blog
JUNE 3, 2015
Let’s take a look at some ways to consider structuring your marketing and sales teams for success. And to learn more about sales and marketing alignment, be sure to download our new ebook, Jumpstart Revenue Growth with Sales and Marketing Alignment. Marketing Roles. How does your marketing team work with sales?
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Adobe Experience Cloud Blog
OCTOBER 28, 2014
Content marketers are asking themselves questions like “where is that ebook?”, “has it been edited?”, “is it in design?”. Content marketers should become more sophisticated and implement tools that help them produce content more efficiently. Content Marketing b2b Consumer' Too Much Content, Not Enough Views.
Adobe Experience Cloud Blog
MARCH 26, 2012
The key is to present your information via numerous means, including articles, blog posts, eBooks, targeted email , FAQs, infographics, podcasts, reference guides, video demos, webinars, white papers, and workbooks, to name a few. Director of Marketing, to teach you everything you need to know about delivering relevant content.
Adobe Experience Cloud Blog
MARCH 6, 2014
In other words, they harm sales productivity. You can learn more about this in our new ebook, The Dangers of a “Good Enough” Marketing Automation Solution. So how do you know you’re dealing with a tool that will help your sales productivity? Marketing Automation Sales' Namely, me.
Adobe Experience Cloud Blog
FEBRUARY 15, 2017
How are those customers using your product or service; in other words, is there a product-market fit? Ultimately, your goal should be to establish the total addressable market (TAM), or total available market, which is essentially the revenue opportunity available for your product or service.
Adobe Experience Cloud Blog
MAY 19, 2014
Jon Miller, VP of Product Marketing and Co-Founder of Marketo, and Mike Telem, VP of Product Marketing for Real-Time Personalization at Marketo, discuss how websites can become as customized and targeted as emails have become today. Trust: Webinars, Materials, eBooks. Modern Marketing' Like: Social Media.
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