Trade Press Services Newsletter

AUGUST 1, 2024

One fundamental truth reigns supreme in the B2B marketplace: trust is the cornerstone of every successful transaction. Whether it’s a large corporation vying for a lucrative contract or a startup seeking qualified investors, the currency of trust is essential for success. Why? People, especially in the B2B world, buy from brands they trust. They want to know that the brands they support understand their pain points and can deliver real value.

Whitepaper 190

Whitepaper Branding Thought Leadership Marketing 190

Martech

AUGUST 1, 2024

It is 2024, and we’ve all heard how AI can improve our email marketing efforts. But as we dive into generative AI tools like ChatGPT, it doesn’t take long to realize AI can yield lackluster results, inconsistent and off-brand content and campaigns that feel average. As AI use in business grows, too many companies and solo entrepreneurs try to use it to replace jobs.

Email Marketing 134

Email Marketing Food Marketing Marketers 134

Hubspot Marketing

AUGUST 1, 2024

It may sound weird, but I can’t think of AI media planning without thinking of the 1999 Robin Williams movie Bicentennial Man. OK, fine, I can’t think of artificial intelligence (AI) in general without it coming to mind, but I can explain. The movie follows the “life” of Andrew, a robot purchased to do household chores, only to realize he can do far more and wants to become human.

User-Generated 128

User-Generated CRM Management Advertising 128

Martech

AUGUST 1, 2024

Our agency conducted an extensive two-year analysis of content consumption across four industries, examining over 50 closed deals. The results? Eight out of ten times, we couldn’t make a connection. In other words, we only saw a connection between content engagement and the buyer’s journey in 20% of closed, won deals. The findings showed that, despite marketing’s best efforts to match the right content to the right stage of the buyer’s journey, they got it wrong the major

Customer 121

Customer Customer Journey CRM Marketing 121

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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Social Media Examiner

AUGUST 1, 2024

Wish you were more persuasive? Wondering how to tap into people's beliefs to improve your marketing results? In this article, we’ll explore how people’s beliefs impact the buyer journey. Why Beliefs Matter in Marketing As marketers, we often use tactics and strategies to reach our target market and audience. But what if there was a […] The post How to Leverage Buyer Beliefs to Improve Your Marketing appeared first on Social Media Examiner.

Marketing 145

Marketing Marketers Target Market Social Media Marketing 145

Martech

AUGUST 1, 2024

Charles II of Spain What do artificial intelligence and the Holy Roman Empire have in common? Inbreeding by both produced something called the Habsburg Jaw. ( physical example at right ) The Holy Roman Empire was a motley collection of pieces of Europe that lasted from 1516 to 1918 and was ruled by the Habsburg family from start to finish. Staying in power for 402 years is no easy task.

User-Generated 113

User-Generated Market Segmentation Advertising Advertisers 113

Martech

AUGUST 1, 2024

This week, Experian announced a solution for retail media networks (RMNs) to improve the ability to identify customers within its network, help advertisers reach these customers and measure a campaign’s impact. Additionally, it is designed to find patterns in audience behavior to improve campaign performance. Why we care. RMNs saw 16.3% growth in the U.S. last year as more advertisers took advantage of retailers’ deep connection with shoppers.

Retail 117

Retail Shoppers Advertising Advertisers 117

Litmus

AUGUST 1, 2024

Email personalization is consistently one of the biggest priorities for marketers—but it’s also one of the things that’s making them tear their hair out. There’s good reason for both of these facts. Personalized email helps captivate audiences with true 1:1 experiences, leads to more engaged subscribers throughout the customer journey, and increases conversions, conversion rates, and, ultimately, revenue growth.

Email Marketing 103

Email Marketing Customer Journey Marketing Marketers 103

Martech

AUGUST 1, 2024

Facebook and Instagram parent Meta ad revenue was up 22% last quarter. The company’s overall revenue increased by the same percentage to $39.07 billion, its fourth straight quarter with +20% growth. Net income surged 73% to $13.465 billion. The company’s operating margin improved to 38% from 29% in the previous year. Meta reported 3.27 billion daily active people (DAP) in the quarter.

Retail 118

Retail User-Generated Price Advertisers 118

Search Engine Land

AUGUST 1, 2024

In the evolving world of SEO , staying ahead means adapting to new technologies like Google’s AI Overviews and OpenAI’s ChatGPT. This article explores how these tools function, offers strategies for optimizing your site today and anticipates future changes in search engine technology and user behavior. Today’s landscape of search engine tools powered by AI For many SEOs, Google remains the loudest voice in the room.

PR 88

PR User-Generated SEO New Technology 88

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Aspiration Marketing

AUGUST 1, 2024

Does the journey to launching your dream website seem endless? You're envisioning a site that's visually stunning and incredibly user-friendly. Yet, achieving this feels like a marathon with no finish line. Good news for marketers feeling stuck in this cycle: launch pad websites offer a swift and efficient way to elevate your ideas!

Marketing 264

Marketing Marketers 264

Search Engine Land

AUGUST 1, 2024

Enterprise SEO will always be a unique challenge for those who are in the field and doing the work. Most enterprises make changes more slowly than the SEO landscape evolves. This will be even more true in 2024, given how rapidly AI and tools like ChatGPT, Gemini and Copilot are building a presence in how people find information and how much they trust it.

SEO 98

SEO PR User-Generated Education 98

Scoop.it!

AUGUST 1, 2024

Ever notice how some brands always seem to have the perfect content at the perfect time? It’s not magic — it’s the result of smart content curation and savvy distribution. Mastering content curation and distribution sets you above the competition as a thought leader who knows their stuff. In this article, we’ll share why good content curation is so important and provide 5 actionable tips to help you achieve your goals.

Key Performance Indicator 64

Key Performance Indicator Analytics User-Generated Branding 64

Search Engine Land

AUGUST 1, 2024

Digital advertising spend increased across retail media, paid search, and paid social in Q2 2024, despite rising ad prices, according to new data from Skai. By the numbers: Retail media spend grew 21% year-over-year. Paid search spend increased 6% YoY. Paid social spend rose 13% YoY. The big picture. Higher ad prices drove most of the spending growth, while ad volumes (clicks and impressions) slowed or decreased in some channels.

Price 100

Price Retail Advertisers Advertising 100

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Content Marketing Institute

AUGUST 1, 2024

Great news! The 2025 budget is bigger, and you can add a new role on your content and marketing team. Do you go for a position related to analysis, operations, creation, or something else? Here are two dozen options to contemplate.

Content Marketing 131

Content Marketing Marketing Marketers 131

Search Engine Land

AUGUST 1, 2024

Google Ads is experiencing a significant outage affecting multiple reporting tools and product management features. Why we care. This outage is impacting advertisers’ ability to manage campaigns and access critical performance data. Details: Down: Report Editor, Dashboards, Saved Reports in web interface. Affected: Products, Product Groups, Listing Groups pages across web, API, and Google Ads Editor.

Advertising 109

Advertising Advertisers Management Product 109

CopyBlogger

AUGUST 1, 2024

A key challenge many solopreneurs face is generating steady demand for their businesses. As a solopreneur, you don’t have access. Continue Reading The post Personal Branding For Solopreneurs: Step By Step Guide appeared first on Copyblogger.

Branding 111

Branding 111

Search Engine Land

AUGUST 1, 2024

Reddit will continue blocking Microsoft and other search engines and AI models from crawling its content using robots.txt – unless they strike a content licensing deal. That’s what Reddit CEO Steve Huffman said in a new interview. Why Reddit is blocking search engines. Noting it’s been “a real pain in the ass to block these companies,” here’s what else Huffman told technology news site The Verge : “Without these agreements, we don’t have any say or knowledge of how our data is

SEO 93

SEO 93

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

The LeadG2 Blog

AUGUST 1, 2024

Generating high-quality leads is crucial for sustainable growth. However, many businesses overlook the significant ROI impact of effectively tracking lead sources. This blog provides a glimpse into discovering potential customers through inbound marketing, tracking these new leads, and ensuring accurate data collection.

Inbound Marketing 109

Inbound Marketing Customer Marketing Marketers 109

Unbounce

AUGUST 1, 2024

/ Landing page examples 10 free trial landing page examples (with A/B testing ideas) By Josh Gallant. Updated on August 1, 2024. 13 min read You’ve got a great product. Your customer service is on point. Everything is running smoothly. And now you want to attract new customers to your business. One of the best ways to do this? Free trial offers on dedicated landing pages.

Price 98

Price User-Generated Copywriting Product 98

Duct Tape Marketing

AUGUST 1, 2024

Mastering LinkedIn Ads: Transforming Clicks into Clients written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with AJ Wilcox In this episode of the Duct Tape Marketing Podcast, I interviewed AJ Wilcox, a LinkedIn Ads expert and founder of B2Linked , a company specializing in LinkedIn Ads account management. Wilcox is renowned for his in-depth knowledge of LinkedIn’s advertising platform and his ability to optimize ad campaigns for maximum ROI.

Transform 92

Transform eBook Thought Leadership Whitepaper 92

yorCMO

AUGUST 1, 2024

How using AI can address these issues and significantly boost your website visitors, product installs, and revenue.

Product 59

Product 59

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketers

Kuno Creative

AUGUST 1, 2024

If your company is about to launch a game-changing software, you probably don't need to be sold on the value of technology in the modern marketplace. But technologies like AI aren't just effective product components; they can help put those products into customers’ hands (or onto their computers). Kuno Creative understands that AI’s role in tech marketing is increasingly significant and we can help your company leverage it for a successful tech product launch.

Product 59

Product Marketing Marketers Customer 59

illumin

AUGUST 1, 2024

The cookieless plan put forth by Google has finally met its demise after years of limbo. Find out more about how Google intends to move forward. A plan set to push through earlier this year (that was long dreaded by marketers) will not be the case after all. Yes, you’ve heard it right: Google will NO longer be deprecating third-party cookies on its Chrome browser.

Advertisers 52

Advertisers Advertising Marketing Marketers 52

Bannerflow

AUGUST 1, 2024

Discover essential tips and strategies for creating high-performing ad creatives with Bannerflow.

Advertising 52

Advertising Advertisers 52