Mon.Jul 17, 2023

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6 Social Media Algorithms Marketers Need to Know About in 2023

Hubspot Marketing

Even though social media algorithms are constantly changing, they aren't out to hide your content from the masses. Each major platform has an algorithm that works differently, and understanding the basics can be helpful in terms of knowing how to create the content that actually shows up in front of your audience. We've put together this simple guide on how the algorithm works on Facebook, Twitter, Instagram, and TikTok.

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Want to speak at SMX Next? Now’s the time to submit a pitch!

Search Engine Land

SMX Next returns online Nov. 14-15, focusing on what’s working in search now and how to prepare for 2024. Search marketing is ever-changing. And we’ve seen a lot of big changes so far in 2023 including algorithm updates, the use of generative AI, New Bing and Google’s Search Generative Experience. Oh, and the end of Universal Analytics, just to name a few.

SEO 113
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How to Make Your Podcast Last 10 Years

Businesses Grow

The Marketing Companion podcast recently had its tenth birthday. On the anniversary show, I commented that I could think of nothing more boring than an episode wallowing in the past for an anniversary, so I didn’t do anything to mark the moment. I would rather keep moving forward. But I realized that I had overlooked an opportunity to teach. After all, my show beat the odds, by a lot.

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How to create SMART SEO goals (with examples)

Search Engine Land

Like any endeavor, SEO works best with clearly defined and articulated goals. If you only set vague SEO goals like “get more leads” or “get more traffic,” you will lack focus and direction. Vague goals fail to provide a map forward and feed into wasted time and generalist SEO work that will do little to help your mission. This article will provide an overview of why setting specific goals is essential and how it helps push you forward and direct your SEO efforts.

SEO 98
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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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How to Make Money on YouTube

Buffer Marketing

Since adding short-form video through Shorts in 2021, YouTube has opened up to more creators. And by going a step further to add Shorts creators to the YouTube Partner program, the possibilities for monetization on the platform have increased tenfold. 💡 Schedule your YouTube Shorts in Buffer → YouTubers can monetize their content in several ways, from brand sponsorships to selling merchandise.

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13 enterprise-capable GA4 alternatives

Martech

With Google Analytics 4 (GA4) getting decidedly mixed reviews (see here , here , here and here for details), it may be time to consider using a different program. For startups and small companies, we’ve already put together a list of 15 low-cost alternatives to GA4. Today we are looking at digital analytics systems for large businesses. This is an alphabetical list of well-known web analytics systems with enterprise-level capabilities.

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11 Types of CTAs You Can Use to Drive Conversions

Marketing Insider Group

Without well-crafted CTAs , or calls-to-action, your website may be a ghost town – visitors wandering aimlessly and unsure of where to turn next. Would you believe me if I told you that 70% of small business B2B websites are missing a CTA? When you’re armed with a few different types of CTAs, you can guide your site visitors towards making a purchase with the click of a button.

eBook 98
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Social CRM: How (and why) to manage customer relationships on social

Sprout Social

Social media provides businesses with direct, real-time access to their customers. Each interaction tells a story that can be explored and learned from. But without a social CRM tool, that information stays isolated within marketing teams. The right social media management tool can unite teams around deep customer insights, cutting confusion and increasing collaboration.

CRM 98
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4 AI categories impacting marketing: Personalized customer journeys

Martech

In this four-part series, we’re exploring four categories of artificial intelligence (AI), how they can meaningfully impact marketers and their customers and what to potentially avoid. Part one (Generative AI) is here , and Part two (Predictive Analytics) is here. AI has great potential to assist brands in providing the personalized customer experiences consumers increasingly expect.

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Unlocking org-wide impact: The benefits of a social media center of excellence

Sprout Social

Many brands have only scratched the surface of what social media can do for their business. Why? They lack an organizational framework that connects social efforts to their wider company goals. A social media center of excellence model can unlock the full power of social—including increasing brand awareness, supporting recruitment efforts, refining product development and driving revenue growth.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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How to Create High-Quality Content for Clients From Different Industries? InfoStream’s Secret is WriterAccess

Rock Content

Since 2008, InfoStream Solutions has been helping companies and organizations build and improve their online branding with specialized digital marketing, SEO, web design, and lead generation services. With approximately 30 clients representing a wide range of industries, InfoStream is often tasked with providing web copy, blog posts, and other written content as part of each client’s digital marketing strategy.

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Podcasts on YouTube: Best Practices to Follow

Hubspot Marketing

YouTube is one of the most popular platforms used for video hosting, with over 2 billion active monthly users. It's also a popular platform for enjoying podcasts, with 57.8% of podcast listeners in the U.S. listening to shows on YouTube. If you are producing a podcast , YouTube can help you: Reach a broader and more diverse audience Increase the discoverability of your podcast Increase engagement through liking, sharing, and commenting Build listener communities Below, we’ve outlined best practi

SEO 98
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How to Improve Facebook Ad Performance With Optimized Creative

Social Media Examiner

Are you serving the right creative with your Facebook ads? Wondering how to align your ad creative with what’s working right now? In this article, you’ll learn how to optimize your Facebook ads creative for current trends. Why Facebook Ad Creatives Matter for Marketers It's easy to assume that creatives are just part of what […] The post How to Improve Facebook Ad Performance With Optimized Creative appeared first on Social Media Examiner.

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8 of the Best Online Reputation Monitoring Tools

Hootsuite

Knowing what people are saying about you isn’t just a vanity exercise — this is critical information that can impact your business. Your brand reputation can make or break you. Which is why online reputation monitoring tools are an essential component of any social media manager’s software setup. Think of it like modern, ethical eavesdropping: online reputation monitoring tools allow you to be a savvy social media super-spy.

PR 97
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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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Wix AI Site Generator Creates Entire Website: Images, Text – Everything via @sejournal, @martinibuster

Search Engine Journal

Wix AI Site Generator can create an entire website, including text and images. It also analyzes business trends and suggests strategies The post Wix AI Site Generator Creates Entire Website: Images, Text – Everything appeared first on Search Engine Journal.

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20 Top Social Media Tools To Make Your Life Easier in 2023

Hootsuite

In 2023, the best social media tools aren’t single-purpose — they’re multifunctional. A good tool can help you work faster, create better content, collaborate with your team, analyze your results, and plan for the future. Basically, the right tool can make your job a lot easier. Whether you’re a solo creator, part of a small marketing team, or tackling social at the enterprise level, there are plenty of social media tools out there for you to add to your tech stack.

Price 97
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8 Content Marketing Metrics to Track for Insight

Sachs Marketing Group

Accurate measurement and evaluation are critical for successful content marketing. In order to gain actionable insights and optimize your strategies, it is essential to track various content marketing metrics such as Traffic Sources, Impressions, CTR, Bounce Rate, Content Engagement, Backlinks, Email Opt-in Rates, and Keyword Rankings. Do you feel like your content marketing isn’t delivering the results you’d hoped for?

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Google Answers How To Get Discover Traffic Back After It Dries Up via @sejournal, @martinibuster

Search Engine Journal

Google's Martin Splitt says that there is no easy answer but mentions the role of demand and habits of users. The post Google Answers How To Get Discover Traffic Back After It Dries Up appeared first on Search Engine Journal.

SEO 92
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Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

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5 SEO Marketing Tips You Should Use in 2023

Six & Flow

Search Engine Optimisation (SEO) and inbound marketing continues to play a crucial role in the ever-evolving digital marketing landscape. As we look ahead to the year 2023, it's essential for businesses to understand the importance of staying on top of SEO trends and strategies. In this article, we will explore five SEO marketing tips that will help you optimise your website and content to achieve better visibility and drive organic traffic.

SEO 92
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ChatGPT Boosts Productivity 40% For Writing Tasks [STUDY] via @sejournal, @MattGSouthern

Search Engine Journal

New study finds ChatGPT increases productivity 40% for professionals doing common writing tasks but broader economic impacts remain unpredictable. The post ChatGPT Boosts Productivity 40% For Writing Tasks [STUDY] appeared first on Search Engine Journal.

Product 92
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How SEO content helps increase sales

Search Engine Land

How does SEO content help increase sales? Many brands make the mistake of relegating search engine optimization (SEO) to ranking websites and driving targeted traffic. They never align it with their sales efforts, leaving a huge gap in their business growth strategy. However, if executed well, SEO can help you significantly boost your sales. And that’s exactly what I want to help you see in this post.

SEO 92
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TikTok vs. Facebook Advertising: Which One is Right for Your Business? [VIDEO]

Digital Marketer

Excerpt from the TikTok Ad Masterclass TikTok Ad Set Up Guide Creating effective ad creative is crucial for successful marketing campaigns on different social media platforms. While it may seem convenient to transfer Facebook creative directly to TikTok, this approach often leads to failure. TikTok requires a unique strategy and tailored content to maximize return on investment (ROI).

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Unlocking the Power of Martech for the Non-Technical Marketing Leader

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

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Tangential SEO: How to use Google Bard to find content ideas fast

Search Engine Land

When your industry is over-saturated, chances for ranking higher on search engines become harder. SEO tools give you keywords variations of your main keyword. But in order to attract new users, you need new keywords that people search while, at the same time, none of your competitors is targeting. The challenge is this: how do you find these new keywords no tool can provide and no competitor is ranking for?

SEO 91
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10 Best Social Media Interaction Posts via @sejournal, @rio_seo

Search Engine Journal

Social media interaction, done right, helps you learn more about your audience, build interest and engagement, and ultimately earn their trust and loyalty. The post 10 Best Social Media Interaction Posts appeared first on Search Engine Journal.

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Daily Mail ‘set to sue’ Google over Bard copyright issues

Search Engine Land

Google may soon be facing fresh legal action over copyright issues from the owner of the Daily Mail. The search engine allegedly has illegally taken hundreds of thousands of the newspaper’s articles to train its ChatGPT rival, Bard. Daily Mail and General Trust (DMGT), the publishing house owned by Lord Rothermere, has reportedly already sought legal advice and is preparing to officially file a lawsuit against Google imminently, according to the Telegraph.

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Get More From Your Data with Automated Enrichment

Lusha

Did you know that 2.5 quintillion bytes of data are generated each day? And that there are more than 44 zettabytes of data in the world? We don’t even know what a zettabyte is, to be honest. And a lot of that is information that could affect what you’ve got on hand for potential customers. Stuff like people changing jobs, new contact information being generated, more technologies being added to someone’s tech stack, or a company acquisition.

CRM 86
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The AI Revolution: Why B2B Buyers Expect More than Just a Website

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

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Monin, Inc.: Crafting Flavorful Innovation With A Commitment To Sustainability & A Yes-First Mindset

CMO Network

Urgency, however, does not mean strict adherence to quotas as Amazon has been accused of It has more to do with an employee mindset than operational way of being.

CMO 84
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Underneath Google’s Bard AI: A Peek Into The World Of Human Training via @sejournal, @MattGSouthern

Search Engine Journal

Contractors under pressure and low pay crucially shape Google's Bard AI chatbot, raising concerns over AI product quality. The post Underneath Google’s Bard AI: A Peek Into The World Of Human Training appeared first on Search Engine Journal.

Product 81
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5 tips for Your First Email List

Vertical Response

Email marketing is one of the most effective ways to reach out to your potential clients and customers. However, before you can start sending emails, you need to build your email list. For small business owners, building an email list can be an overwhelming and daunting task. However, with the right tips and techniques, you can start building your email list today.

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Boost Your SEO: How To Identify & Eliminate Keyword Cannibalization via @sejournal, @hethr_campbell

Search Engine Journal

Unlock your SEO potential! Find out how to conquer content cannibalization and upgrade your keyword rankings. Access the on-demand webinar here! The post Boost Your SEO: How To Identify & Eliminate Keyword Cannibalization appeared first on Search Engine Journal.

SEO 79
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.