Social Media Examiner

JANUARY 24, 2024

Do you struggle to quantify the value of your services to clients? Not sure how to measure value on every project? In this article, you’ll discover how to make your value more obvious to clients. What Does Value-Economy Mean for Businesses? Value is subjective. What you value in your life probably is different from how […] The post How to Show the Value of Your Agency Services appeared first on Social Media Examiner.

Marketing 98

Marketing Marketers 98

Aspiration Marketing

JANUARY 24, 2024

In the competitive software-as-a-service (SaaS) market, traditional lead generation methods often fall short. Cold calls and intrusive advertising generate limited results, leaving businesses struggling to fill their pipelines with qualified leads. The answer? Inbound marketing is a strategic approach that organically attracts ideal customers through valuable content and engaging experiences.

Inbound Marketing 212

Inbound Marketing Marketing Strategy Marketing Marketers 212

Search Engine Land

JANUARY 24, 2024

Three-quarters of leading brands in the US and UK reportedly fall victim to identity theft in Google Search Ads. Consequences range from financial losses for the targeted business to customers becoming victims of fraud, according to a new report by search marketing security firm, Marcode. How it works. Scammer trick consumers by impersonating the targeted brand’s domain and ad copy.

Branding 117

Branding Affiliate Marketing User-Generated Retail 117

Sprout Social

JANUARY 24, 2024

LinkedIn is more than just a networking site. It’s a top spot for generating leads and getting your brand seen. One strategy for driving growth and visibility on the platform is using the right hashtags. In this post, we’ll walk you through finding, using and optimizing LinkedIn hashtags to get more eyes on your content. We’ve also rounded up the top 30 most popular hashtags on the network so you can hop on relevant trends and boost your LinkedIn marketing strategy.

Analytics 114

Analytics Finance CRM Place 114

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Search Engine Land

JANUARY 24, 2024

LinkedIn will discontinue lookalike audiences on February 29. Why we care. Before March, advertisers must modify their audience targeting strategy, as they will no longer be able to create new lookalike audiences or edit existing ones. What are lookalike audiences? A lookalike audience allows your ads to reach new individuals who are likely interested in your business because they share similar characteristics with your existing customers.

Advertising 110

Advertising Advertisers Search Marketers Customer 110

Martech

JANUARY 24, 2024

Pega, the CRM and BPM software company, announced the launch of GenAI Knowledge Buddy, to generate answers for employees and customers based on a synthesis of content distributed across enterprise knowledge bases. It will be available in the first half of 2024. The problem Knowledge Buddy sets out to solve is the difficulty of finding and synthesizing fragmented information scattered across different siloes in the enterprise both for staff who need it to do their jobs and for customers using sel

CRM 110

CRM Management Customer Marketing 110

Customers.ai

JANUARY 24, 2024

If you’re reading this, you probably know about our Website Visitor ID X-Ray pixel. And that’s because we’re proud of our game-changing tool, which provides businesses with the contact and intent information of ~20% of their anonymous website visitors. Anyone who does digital marketing knows how valuable that data is. But anyone who does digital marketing also knows that data, on its own, doesn’t really sell anything.

Outbound Marketing 106

Outbound Marketing User-Generated Price Digital Marketing 106

Martech

JANUARY 24, 2024

With the wave of AI tools and vendors crashing at our doors, it can be easy to forget that there may be much more raw material available to us, right inside our own organization. Generative AI, automated intelligence that can help you create new marketing assets, represents a huge leap forward in marketing technology. Imagine the images, tech art, blogs, stories, and pages of important information like FAQs, definitions, product specification or pricing tables, one could create in a fraction of

Price 105

Price Management Product New Markets 105

Search Engine Land

JANUARY 24, 2024

Meta introduced new tools and features to existing tools that enable brands to monitor their reputation across its platforms. They include: Brand Rights Protection (updated). Rights Manager (updated). Intellectual property reporting center (new). These tools make it easier for businesses to monitor brand impersonation, prevent scams, report intellectual property infringement, and block infringing content across Facebook and Instagram.

Branding 103

Branding Brand Management Management Search Marketers 103

Martech

JANUARY 24, 2024

Spending as much time as we do in video conferences, video meet-ups and webinars, we’ve become accustomed to those chat windows where people and their messages and questions come and go in an instant as they automatically scroll to the latest content. It turns out that there’s a different way. Trust some guys obsessed with visual thinking to be early adopters.

Transform 103

Transform Analytics Communications Event Marketing 103

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Content Marketing Institute

JANUARY 24, 2024

LinkedIn surpassed 1 billion users, throwing growth forecasts in a tailspin. Marketers are the benefactors if you know how to crack the code. Your peers share how they succeeded on the most popular B2B social platform.

Marketing 103

Marketing Marketers 103

Sprout Social

JANUARY 24, 2024

Think about the last time you saw a post from an influencer that made you stop scrolling. What was it about the person and content that convinced you to pause or even inspired you to try a new product or service? Before we see these digital trendsetters on our timelines, there’s a lot of planning and strategizing going on behind the scenes. From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing.

Branding 102

Branding Key Performance Indicator Influencer Marketing Affiliate Marketing 102

Six & Flow

JANUARY 24, 2024

Email security is a critical factor in the digital communication world. To combat the influx of spam from bulk email senders, major email providers Google and Yahoo have implemented stringent measures. If these requirements aren't met, your emails could face delays, get blocked, or even be marked as spam. To help you navigate these changes and ensure your compliance, HubSpot has introduced a new email security feature that focuses on the Sender Policy Framework (SPF) and Domain-based Message Aut

Communications 98

Communications Promotion Email Marketing Marketing 98

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. They no longer expect accidental virality by hiring an influencer. That’s why tracking key influencer marketing metrics effectively has become crucial.

Influencer Marketing 100

Influencer Marketing User-Generated Key Performance Indicator Analytics 100

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Search Engine Land

JANUARY 24, 2024

PPC advertisers running Google Shopping ads typically choose a brand, margin, or category-based structure for their campaigns. These approaches are effective for broader advertising across a large inventory. Managing tens or hundreds of thousands of SKUs poses a challenge for advertisers, making it hard to focus on individual products. Still, delving into SKU-level details is crucial to uncover hidden potential, address wasted budget, or identify specific products affecting overall category perf

Product 97

Product Transform Price Market Trends 97

Litmus

JANUARY 24, 2024

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back for 2024! Every month, we interview, highlight, and celebrate the splendid members of the email community. We dig into where they got their start, where they are now, and explore their challenges and passions in email. This month, we’re chatting with Najmah Salam —designer, copywriter, strategist, and former teenage graffiti artist.

Copywriting 88

Copywriting Email Marketing Energy Communications 88

InTouch Marketing

JANUARY 24, 2024

Here are the top 10 local seo tips that are going to help you attract more customers to your site. Being seen on search engines is one of the most.

SEO 54

SEO Customer 54

Search Engine Land

JANUARY 24, 2024

Image alt text is important for accessibility and beneficial for SEO. But if you have lots of images on your website, manually writing alt text for all of them will be time-consuming. This article is a step-by-step guide for using AI to generate alt text automatically at scale. We will use Screaming Frog to identify images with missing alt text across a website.

SEO 136

SEO User-Generated Transform Shipping 136

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Duct Tape Marketing

JANUARY 24, 2024

How To Build A Successful Online Community written by Tosin Jerugba read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Andrew Guttormsen the Co-founder of Circle : the All-in-one community platform for professional creators and world-class brands. Formally the VP of Growth at Teachable, Andrew has a deep background in courses, online marketing, memberships and building growth marketing teams.

Real Estate 88

Real Estate Communications Copywriting Entertainment 88

Hootsuite

JANUARY 24, 2024

Picture this: You’re in the middle of a social media crisis (oh no!), and you have thousands of messages flooding your inboxes. But wait! All you and your team need to do is grab a social media customer service template and hit Reply All. Even if you’re not in crisis mode, templated responses or messages can save you tons of time and improve your social media customer service.

Customer 101

Customer Social Media Marketing Finance Communications 101

Sachs Marketing Group

JANUARY 24, 2024

Creating engaging posts for social media involves a blend of creativity, strategy, and understanding your audience. It’s about presenting compelling content that resonates, encourages interaction, and adds value to your followers’ social media experience. With millions of posts flooding social feeds daily, capturing and maintaining your audience’s attention is challenging.

Social Media Marketing 88

Social Media Marketing Transform Communications Branding 88

SocialPilot

JANUARY 24, 2024

These days influencer marketing is one of the most preferred ways for brands to introduce a new product to their targeted market. Influencers are here to rule the advertising market, and it can be easily seen every time you open your Instagram, Facebook, or YouTube. Did you know? Influencer marketing accounts for 38% of the marketers who plan to spend between 10 and 20% of their digital marketing budget on it.

Influencer Marketing 77

Influencer Marketing Gen Z Social Media Marketing Communications 77

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

illumin

JANUARY 24, 2024

Google announced on January 4, 2024, that after years of hurdles and regulation, it’s finally starting to phase out third-party cookies. But are marketers on the open web prepped and ready to go? This is a long time coming; marketers who’ve prepared ahead of time are ready and able to pivot – adjusting their strategies and targeting approaches to still reach their audience effectively.

Advertising 111

Advertising Advertisers Branding Place 111

Martech

JANUARY 24, 2024

Advancements in machine learning, predictive AI and generative AI are helping marketers do more with the data they have. Many vendors had already incorporated AI and ML into their platforms to drive segmentation and predictive analytics, but the rapid growth of generative AI has opened the door to many new possibilities. One area of particular interest is ideation and content creation for text and images.

Email Marketing 103

Email Marketing Marketing Marketers Analytics 103

Buffer Marketing

JANUARY 24, 2024

What do you do when faced with an empty page?  Chances are, you go hunting for some inspiration. Depending on your craft, your sources may vary from asking your friends or colleagues to doing a quick Google search. If you’re like me, you might pop into Pinterest and then get distracted for 30 minutes. That process is fine for a one or two-time situation, but when you have to repeat that every single time you need inspiration, it can become very frustrating very quickly.

User-Generated 119

User-Generated Product Branding Communications 119

Welcome Software

JANUARY 24, 2024

I think there’s a reason that the Pepe Silvia scene from It’s Always Sunny in Philadelphia is such an enduring, recognizable piece of popular culture. Even if you’ve never seen It’s Always Sunny, you probably know exactly what I’m talking about: it’s Charlie Day standing in front of a deranged true crime-esque bulletin board, waving his hands frantically while trying to find his way back to the truth.

Transform 40

Transform Whitepaper Management SEO 40

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Buffer Marketing

JANUARY 24, 2024

What do you do when faced with an empty page?  Chances are, you go hunting for some inspiration. Depending on your craft, your sources may vary from asking your friends or colleagues to doing a quick Google search. If you’re like me, you might pop into Pinterest and then get distracted for 30 minutes. That process is fine for a one or two-time situation, but when you have to repeat that every single time you need inspiration, it can become very frustrating very quickly.

User-Generated 114

User-Generated Product Branding Communications 114

Hootsuite

JANUARY 24, 2024

Have you ever misunderstood a WhatsApp emoji meaning? Much like going in for a hug when a handshake was intended, emoji faux pas can be embarrassing. Maybe your friend came to you with news of a recent breakup, and you reacted with the tears-of-joy emoji when you really meant to use the sobbing emoji. Awkward. And when it comes to miscalculating WhatsApp emoji meanings, the stakes only get higher for business owners or social marketers.

Communications 97

Communications Social Media Marketing Marketing Plan Place 97