Mon.Sep 04, 2023

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How Do I Choose the Best CRM? The Ultimate Buyer's Guide

Aspiration Marketing

Are you looking to find the best CRM? Have you finally had enough of your old system, or are you just getting started? A CRM goes beyond just a contact database or system of record; it serves as the lifeblood of your customer's interaction with your brand. Its purpose is to guarantee smooth and seamless interactions at every touchpoint and drive maximum effectiveness and efficiency of your prospecting and selling efforts.

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4 top affiliate search partners to consider: A breakdown

Search Engine Land

Q4 is looming, and many brands are strategizing how to optimize their budgets to get more traffic to their products when buyer intent soars. One humble suggestion from this longtime affiliate marketer: TM+ partners (also known as Trademark+ partners or affiliate search partners), who work with brands to bid on brand keywords to drive traffic to coupon or offer sites.

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How to Capture More Qualified Leads With Facebook Ads

Social Media Examiner

Want to generate higher quality leads with Facebook or Instagram ad campaigns? Looking for a way to qualify leads more efficiently? In this article, you'll learn how Facebook Instant Forms and conditional logic let you filter out unqualified prospects automatically. Why Marketers Should Consider Meta's Instant Forms Most successful social advertising funnels need strong consideration-focused […] The post How to Capture More Qualified Leads With Facebook Ads appeared first on Social Media E

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How the YouTube Shorts Algorithm Works, According to YouTube

Buffer Marketing

YouTube Shorts has had an incredible run since it was first released in 2021. It’s a natural next step for anyone who watches long-form YouTube videos to also watch short-form videos on the platform – and there are nearly three billion of those people. However, most people don’t engage with short-form content the way they do long-form (I know I don’t).

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Show products next to the problem they solve

Ariyh

New to Ariyh ? This is a 3min practical summary of a scientific study 🎓 Join 21,643 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… One Thing Better The newsletter to improve your work - and your life - one tip at a time. By Jason Feifer, editor in chief of Entrepreneur.

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7 eye-catchy email subject lines with strategies that will increase your open rates

Unbounce

/ Email marketing 7 eye-catchy email subject lines with strategies that will increase your open rates By Steve Young and Banafshe Salehi. Updated on September 4, 2023. 15 min read Your prospects’ inboxes are crowded with marketing messages — so here’s a little inspiration for crafting subject lines that disrupt patterns and really reach out and grab the reader.

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5 Ways to Successfully Leverage AI In Your Business

Zumvu

Leveraging AI takes so much more than choosing the tools and letting them do their job all by themselves.

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11 Essential SEO Tips for Ecommerce Sites

Sachs Marketing Group

Some of the most important SEO tips for ecommerce sites include providing a secure shopping environment, optimizing product pages, using structured data, and improving website speed. These strategies not only help to rank higher in search results but also improve the user experience. Search Engine Optimization (SEO) is the backbone of any ecommerce business that wants to stand out in the crowded online marketplace.

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Effective Marketplace SEO is more like Product Growth

Kevin Indig

Wix teams up with SE Ranking for 360° competitor insights Wix has added yet another industry-leading SEO tool to its ever-expanding App Market. Insights from SE Ranking can now be accessed straight from the Wix dashboard—giving you a deep understanding of who your website is competing with for clicks. Learn More There are two types of SEO: product-led and marketing-led.

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Target Audience: How to Create the Best Content Marketing Strategy for your Audience

Rock Content

It’s a fact, you need to know your audience for your content marketing strategy to be effective. Unlike traditional forms of advertising, such as newspaper or billboard ads, which target a wide audience, content marketing takes a different approach. It focuses on delivering your marketing message to the individuals who are most inclined to find the information, and eventually, your product or service, appealing.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Small Business Metrics to Track: Measuring Success The Right Way

Duct Tape Marketing

Small Business Metrics to Track: Measuring Success The Right Way written by John Jantsch read more at Duct Tape Marketing Are you tracking the right metrics that truly measure your definition of success? Many entrepreneurs and small business owners operate by gut feel, but that's not a reliable gauge of actual success. True progress isn't about being perpetually busy or keeping your phone buzzing.