Kevin Indig

MAY 29, 2023

In a pitch, SEO forecasting can be a game changer, setting you apart from the competition. It's all about ensuring your clients understand the value of your SEO efforts. But here's the catch: using the wrong methods or error-prone formulas will only lead to missed opportunities and failures. That's where SEOmonitor comes in. Their forecasting tool translates your ranking goals into sessions and conversions, making it easier for you to show the value of your proposal.

User-Generated 139

User-Generated Retail Non-Profit Price 139

Search Engine Journal

MAY 29, 2023

Failing to regularly monitor and analyze your data can lead to missed opportunities and make it difficult to identify and address issues on time. The post 7 Common Google Analytics 4 Configuration Mistakes To Avoid appeared first on Search Engine Journal.

Analytics 125

Analytics SEO 125

Hubspot Marketing

MAY 29, 2023

The promise of inbound marketing is a lure that attracts businesses of all kinds, but few understand the efforts it takes to be successful. After a few blog posts, they flame out and grumble “We tried content marketing, but it didn’t really work for us.” I hear this from prospective clients all the time. And I get it. Business owners are skeptical of making an investment that might not pan out, so they get cautious and are ready to pull the plug at the first sign that they’re wasting money.

Content Marketing 122

Content Marketing Inbound Marketing Marketing Marketers 122

Search Engine Journal

MAY 29, 2023

AI is changing the world of SEO rapidly. It is important to balance the changes while also sticking with what works today. The post How To Focus On What Matters In SEO As AI Accelerates Rapid Change appeared first on Search Engine Journal.

SEO 115

SEO Digital Trends 115

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Hubspot Marketing

MAY 29, 2023

Thanks to the advancements in artificial intelligence technology, content generation doesn't have to be a headache-inducing task. As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it. These tools can help us produce high-quality content appealing to your audience and on-brand.

Whitepaper 119

Whitepaper eBook User-Generated Marketing 119

Ariyh

MAY 29, 2023

New to Ariyh ? This is a 3min practical summary of a scientific study 🎓 Join 19,004 evidence-based marketers that grow using science, not opinions 📈 Subscribe now Today’s insight is brought to you by… beCreatives Need to edit a lot of videos for yourself or your clients? Then you know how mind-boggling time consuming it is.

Food 102

Food Price B2C Advertising 102

Search Engine Land

MAY 29, 2023

Microsoft Ads will start collecting more website data through its Universal Event Tracking Tag to power UET Insights, a new dashboard for advertisers to launch in June. The dashboard. Data will be available in near real-time and won’t be sampled on the new dashboard. It will include these metrics: Session count. Popular pages. Device breakdown.

Advertising 98

Advertising Advertisers Analytics 98

Vertical Response

MAY 29, 2023

In the digital age, email has become a critical tool for businesses to reach out and engage with their customers. However, manually sending out individual emails to a large customer base can be time-consuming and inefficient. This is where email automation software comes in – to streamline email marketing, save time and resources, boost customer engagement, and increase revenue.

Price 95

Price CRM Email Marketing Analytics 95

Social Media Examiner

MAY 29, 2023

Want to amplify your brand's online presence and engage with a wider audience? Wondering how to set up a complete social listening and response workflow, without paying for expensive tools? In this article, you'll learn how to set up social listening on Facebook, Instagram, and LinkedIn—without third-party tools. Why Social Listening Matters for Marketers Social […] The post Native Social Listening on Instagram, Facebook, and LinkedIn appeared first on Social Media Examiner.

Branding 90

Branding Marketing Marketers 90

Rock Content

MAY 29, 2023

At some point in your marketing career you will need to write a marketing email to promote material or sell a product. You will spend hours writing the best text and the most striking subject. Send the email and…nothing happens. Incidentally, it may happen that the email is flagged as SPAM by dozens (or hundreds) of contacts, damaging the credibility of your domain.

Email Marketing 83

Email Marketing User-Generated Communications Marketing 83

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Digital Marketer

MAY 29, 2023

Artificial Intelligence is a game changer for marketing. While AI will be useful in many industries, the nature of the marketing profession makes it even more powerful, from the need for constant content generation, to ideation for advertising concepts, to automation for day-to-day operations, AI is the biggest innovation in marketing since the internet.

Transform 80

Transform Marketing Marketers User-Generated 80

TechWyse

MAY 29, 2023

It’s time to say goodbye to the month of May! As the end of the month slowly creeps up on us, it’s time to reflect on all the amazing events and occasions that took place. We were welcomed by warmer days filled with sunshine and vibrant flowers that greeted us in full bloom. Aside from the pleasant change in temperature, May is also a time to honour mothers everywhere on “Mother’s Day” and end the month off in style with lively fireworks on Victoria’s Day.

Email Marketing 40

Email Marketing User-Generated Education Communications 40

Digital Marketer

MAY 29, 2023

The distinction between content marketing and content strategy is subtle because the two concepts work together. Once you figure it out, you can use them as the one-two punch to help grow your brand. This post explains content marketing and content strategy and gives advice for using both to benefit your business. The Difference Between Content Marketing vs.

Content Marketing 66

Content Marketing Marketing Marketers Transform 66

Hootsuite

MAY 29, 2023

As a social marketer, you’re on the front lines of risk management. When communicating with a global audience on social media, you have a responsibility to reduce the risks. This includes taking measures to prevent potential hazards. That’s why a social media risk management plan must be an essential part of your brand strategy. Below, let’s go over the biggest risks of social media that businesses must prepare for.

Management 90

Management PR Pharmaceutical Law 90

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Animalz blog

MAY 29, 2023

A post-ChatGPT world will be awash with copycat content. And backlinks (and other off-page ranking factors) may become even more important for Google as a means to differentiate between similar content. Adapting to this dynamic will be a top priority for businesses. But getting backlinks is hard. Outreach specialists cost money, while link placement rates are ever lower.

Education 99

Education Thought Leadership User-Generated SEO 99

Hootsuite

MAY 29, 2023

AI is everywhere in social media. From post-writing tools like OwlyWriter AI , to image-creation bots like Midjourney. It seems like every day, new AI-powered tools are being released. Still, while social media AI tools are becoming commonplace, there are a lot of unknowns when it comes to AI safety, security, and privacy. As we embrace AI social media, it’s important to stay mindful of the risks and take steps to protect both yourself and your brand.

User-Generated 71

User-Generated Copywriting Non-Profit Social Media Marketing 71