Econsultancy
DECEMBER 16, 2022
In late November, OpenAI, the research laboratory behind the Generative Pre-trained Transformer (GPT) language model quietly released the latest version of GPT: GPT-3.5. Considerable speculation had surrounded when OpenAI might be planning to launch GPT-4 – thought to be the next model in the series – after GPT-3 was introduced in May 2020.
Hubspot Marketing
DECEMBER 16, 2022
Instagram Reels generate 43.5% more engagement than Instagram videos on average. So if you’re looking to give your content a boost, it’s time to make the switch. But there’s a catch. It’s impossible to deliver engaging Reels daily. You may run out of time or ideas. Scheduling Instagram Reels is a great solution to keep up with posting every day. Read the full post to learn how to schedule IG Reels.
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Content Marketing Institute
DECEMBER 16, 2022
No one knows how ChatGPT and generative AI might change marketing, but Robert Rose says the technology isn’t ready to write humans out of the equation yet. Instead of worrying about AI taking your job, focus on how it might change it (and you) for the better.
Search Engine Land
DECEMBER 16, 2022
Change is the only constant in SEO. At the moment, change is the only constant in the economy. Adapting to SEO shifts , reduced paid spending, and the general consensus of having to do more with less have hit marketers hard. As C-suite members look to reduce costs and improve efficiencies, SEO has risen to become an essential boardroom agenda item. SEO is impacting website performance across every type of industry.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Practical eCommerce - Marketing
DECEMBER 16, 2022
Pura makes and sells smart fragrance diffusers controlled via a phone app. Launched in 2015, the company has scaled to 180 employees. CMO Daniel Lacey tells the story. The post Homes Smell Better with Pura appeared first on Practical Ecommerce.
Search Engine Land
DECEMBER 16, 2022
With the Google December 2022 link spam update and helpful content update both still rolling out, SEOs are worried that Google may have one more Google algorithm update up its sleeve before the year’s end. Well, it will not happen, said John Mueller from the Google Search team. No more core updates this year. John Mueller said on Twitter, “FWIW, just to be clear, there’s no core update lined up for the rest of the year.” Rankings might not be stable.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
DECEMBER 16, 2022
Tech has turned marketing from a bit of a dark art to a tool for strategic business growth, but not without repercussions. Even more, consumers expect brands to not only remember — but to predict — their preferences, interests, likes and dislikes. . The omnichannel struggle is very painful to orchestrate and manage. Companies need a unified and seamless approach that eliminates siloed user experiences, making things more efficient internally and effective externally.
Search Engine Roundtable
DECEMBER 16, 2022
A couple of months ago, Google switched the search ads label from "Ads" to "Sponsored." Now, Greg Finn noticed that the ads in the Google Discover feed and Google Discovery Ads label also changed from "Ads" to "Sponsored.
Search Engine Journal
DECEMBER 16, 2022
Rank tracking is still an important part of any successful SEO strategy and a key metric for SEO pros and marketers continue to measure. The post Rank Tracking: How To Do It The Right Way appeared first on Search Engine Journal.
Search Engine Roundtable
DECEMBER 16, 2022
Sometime in the past couple of months or so, Google added a notice after you upload photos to your Google Business profile that the photo is being processed. It may even add a label on top of the photo to say the photo is "pending" approval.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Journal
DECEMBER 16, 2022
Create intentional interactions that lead potential customers further along their journey to purchase (and become lifelong, loyal customers). The post The Complete Guide To Lifecycle Advertising appeared first on Search Engine Journal.
Social Media Examiner
DECEMBER 16, 2022
Are you looking for ways to grow a business with NFTs? Wondering what works and what doesn't? In this article, you’ll discover how NFT business models are evolving, mistakes to avoid, and much more. Why Should Businesses and Creators Consider NFT Business Models? It can be challenging for businesses and creators to stand out and […]. The post The Evolution of NFT Business Models appeared first on Social Media Examiner.
Search Engine Roundtable
DECEMBER 16, 2022
Google is now testing showing the services listings, the different services a business offers, on the desktop local and maps interface in a business profile. Previously this only showed up on mobile, but now it can show on desktop (I don't see it yet but some do).
Search Engine Land
DECEMBER 16, 2022
In 2022, Google made several announcements, updates, and not-so-subtle nudges that shifted the paid search landscape. (Google’s announcement page is a helpful and relatively objective compendium.). This article will break down: . The major moves from the past 12 months. How they impact paid search marketers. What they mean for the future of Google Ads.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Roundtable
DECEMBER 16, 2022
Google announced that the Insights page in Google Ads has gained four new features including new search terms insights, asset insights, audience insights, and change history insights.
CMO Network
DECEMBER 16, 2022
Kia will mount a Big Game advertisement during Super Bowl LVII in February, at a time when the brand remains ascendant in the U.S. marketplace.
Search Engine Roundtable
DECEMBER 16, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google updated its search quality raters guidelines and added an E to E-A-T.
Zumvu
DECEMBER 16, 2022
Small business owners have a lot on their plate. Juggling the day-to-day tasks of running a business with long-term goals and planning can be difficult.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Roundtable
DECEMBER 16, 2022
This was a busy week, and I honestly thought it would start to slow down, but I was wrong; I am wrong a lot. Google launched another algorithm update, the December 2022 link spam update, which it baked in SpamBrain.
Zumvu
DECEMBER 16, 2022
When it comes to lead generation campaigns, there are a lot of factors that go into making them successful.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Hubspot Marketing
DECEMBER 16, 2022
Effective email and newsletter marketing is crucial for a nonprofit organization’s (NPO) success. With scarce resources, limited staffing, and divided leadership attention, investing in marketing efforts can often take a backseat to more urgent matters. Luckily, email marketing is both cost-effective and less time-consuming than other NPO marketing strategies.
Martech
DECEMBER 16, 2022
Demonstrating your team’s accomplishments with year-end reporting is an opportunity no marketer should pass up. Your executive team will appreciate a reminder of achievements in one presentation. . Most of us have felt the pressure of creating year-end presentations for the executive team. My colleagues on the MERGE business intelligence team, Tracy Smith, Senior Director of Business Intelligence, and Stuart Fern, SVP, Group Business Development Leader, shared their wisdom on the topic of creati
CMO Network
DECEMBER 16, 2022
According to Tom Peters, there’s a single measure for leadership that is the most important for evaluating candidates for promotion.
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