Unbounce
MAY 11, 2022
We earthlings are always searching for a sense of belonging. That’s right, even in marketing. Who knew? Whether you’re new to a marketing role, still getting your foot through the door, or a master of the game—the forever-changing nature of the marketing world can get downright exhausting and, at worst, lonely. Trust us: We’ve been there.
Content Marketing Institute
MAY 11, 2022
No one knows for sure what the future holds. But these educated guesses (from people on the front lines of content tech adoption) will help you keep up with and maybe even get ahead of audience preferences.
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Search Engine Journal
MAY 11, 2022
SERP Trends By Industry: Learn how to create your content based on the SERP features that display for your industry. The post SERP Trends & Top Keyword Data By Industry appeared first on Search Engine Journal.
Search Engine Roundtable
MAY 11, 2022
Yesterday we reported that Google's SEO section of its digital marketing coursework for its certification program spoke about the importance of keyword density and word count. Well, within 24 hours, Google has removed that content from the coursework.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Many Chat
MAY 11, 2022
New channel will help businesses and brands increase leads, drive sales and improve customer support. San Francisco, CA— May 11, 2022 — ManyChat , the world’s leading chat marketing platform for 1.5 million businesses around the world, today announced the launch of WhatsApp Chat Marketing Automation. The new channel offering will allow businesses and brands who use WhatsApp to communicate with customers and automate their marketing and customer support.
Search Engine Journal
MAY 11, 2022
Want to improve the online visibility of your automotive business and drive new customers in the dealership door? You need SEO to outrun the competition. The post 5 Automotive SEO Best Practices For Driving Business In 2022 appeared first on Search Engine Journal.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Journal
MAY 11, 2022
What do you need to know to be a successful PPC marketer in the age of automation? The post Success In The PPC Automation Age: A Paid Search Marketing Roadmap appeared first on Search Engine Journal.
Many Chat
MAY 11, 2022
Engage, nurture and convert your audience now on WhatsApp! ManyChat is happy to announce that we have officially fully integrated with WhatsApp and is open for all businesses to use. As an official WhatsApp Business Service Provider, ManyChat integrates directly with the WhatsApp Business API, taking the developer’s work away and allowing you to start collecting contacts in a few simple steps.
CMO Network
MAY 11, 2022
Natura & Co is a Brazilian global personal care cosmetics group headquartered in São Paulo currently including Natura Cosméticos, Aesop, The Body Shop and Avon. With 35,000 employees in 100+ countries and revenues of $7.9 billion in 2021, the company is a global powerhouse of progressive brands.
Martech
MAY 11, 2022
Consumers are an inquisitive lot. They seek out the best prices, look for new recipes, explore options for travel destinations, find doctors and new restaurants and bike trails and they use search engines more than any other channel to do it. Marketers of all stripes know this, which may be why, on average, marketers are investing more resources into content and SEO in 2022.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
CMO Network
MAY 11, 2022
Honorees of the 2022 Marketing Hall of Fame Award: Marc Pritchard, Ann Mukherjee, Bozoma Saint John and Antonio Lucio each shared the belief that there is one factor above all that is critical for marketing success today. Not coincidently it was also a factor in their own success.
Martech
MAY 11, 2022
The latest Adobe Digital Price Index (DPI) finds online shopping prices still increasing YoY but at a slower rate. In April 2022, prices showed a 2.9% increase over April 2021, but missed the record breaking 3.6% YoY increase seen in March. April was the 23rd consecutive month of online price inflation, but more than half the categories tracked by Adobe showed a price decrease from March to April.
Search Engine Roundtable
MAY 11, 2022
Google has added a new page to its search developer documents for Education Q&A structured data. It seems similar to the Google Q&A structured data, do you remember when Google added the STEM-education related guidelines to that page?
Quikly
MAY 11, 2022
As a marketer, you know just how much power the thoughts and opinions of others have on consumer behavior. It’s the reason why brands create space for customer reviews, expert endorsements and awards.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Journal
MAY 11, 2022
Migrating your historical data shouldn't be stressful. Discover how to do it easily with this step-by-step GA4 guide. The post Getting Ready For GA4: Saving Your Historical Data appeared first on Search Engine Journal.
Buffer Marketing
MAY 11, 2022
You may have already seen our salaries and our salary formula, but another part of our process is to annually review the benchmarks that we use in the formula. To do this, we look at the data source for our salaries and make sure that all of our team’s salaries are keeping up with current market rates. We’ve been doing this since 2018, and we never decrease salaries during a rebenchmarking.
Search Engine Journal
MAY 11, 2022
At its annual I/O conference held today, Google announces an upgrade to multisearch that conducts simultaneous queries about objects around you. The post Google Scene Exploration Searches The World Around You appeared first on Search Engine Journal.
Duct Tape Marketing
MAY 11, 2022
Why Call Tracking Metrics Matter To Your Marketing Efforts written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Todd and Laure Fisher. In this episode of the Duct Tape Marketing Podcast , I interview Todd and Laure Fisher. Husband and wife co-founders, Todd and Laure Fisher founded CallTrackingMetrics in 2011 in their basement and together have grown it into an Inc. 500-rated, top-ranked conversation analytics software serving over 30,000 businesses around the world.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Roundtable
MAY 11, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. That was quick, within 24-hours.
OnPassive Marketing
MAY 11, 2022
One of the most exciting aspects of digital marketing is the rise of nano influencers. Influencers have achieved a certain level of fame and popularity but are not necessarily famous for their personality or creative skills. They may be celebrities, sports stars, politicians, or even regular people with high social media activity and followers. The most important thing about them is that they have an audience with a broader reach and can influence them.
Search Engine Roundtable
MAY 11, 2022
Google seems to be testing a new search ad format that has really large images that you can swipe through and learn more about. The ads, when clicked on, expand to show you a large image, with the name of the product, the price, ratings/reviews and a "show now" button.
Martech
MAY 11, 2022
Google rocked the boat for marketers last month with its latest announcement. Google will be sunsetting Google Analytics 3 (Universal Analytics) for free customers in July 2023 and frr paid customers in October 2023. What we know. The biggest takeaway for marketers is that Universal Analytics (UA) is not compatible with GA4. This means users who rely on year-over-year metrics will need to act quickly to implement GA4 by July 2022, one year before UA expires.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Roundtable
MAY 11, 2022
We know Google has a lot of those question and answers sections in the Google Maps business listings. We saw Google showing this in the maps interface (not just the search interface) recently but now Google is showing "others are asking" to trigger more people to answer questions about the local business or venue.
CMO Network
MAY 11, 2022
The exponential growth of Podcasts is all around us – with some forecasting the number of podcast listeners will surpass 160 million in 2023 following increases of around 20 million each year.
Search Engine Roundtable
MAY 11, 2022
Microsoft Bing has updated the interactive Wikipedia box in the search results to scroll based on where you hover your mouse on the left side of the box. We first spotted this Wikipedia box in Bing Search back in March but it seems Microsoft upgraded it a bit to jump you to the section you are most interested in.
Influence & Co
MAY 11, 2022
This article was co-written by Chelsea Branscum.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
ConsumerTalk
MAY 11, 2022
Sponsorship marketing has become a $60 billion industry that continues to grow. When done right, sponsorship marketing for CPG brands can lead to more name recognition, new (and enthusiastic ) customers, and an improved bottom line for your brand.
Sprout Social
MAY 11, 2022
So, you’ve been tasked with creating a social media RFP. These questionnaires set the foundation for successful agency or vendor partnerships. But, like all formal documents, creating them can be stressful. Thankfully, you don’t need to start from scratch. There are quite a few templates you can use to guide you through the process, including ours. All you need to do is align on your project and goals.
Econsultancy
MAY 11, 2022
Barilla’s Lyndsay Weir presenting at Econsultancy Live: CX 2022. Photo credit: ASV Photography. In marketing, and in business more generally, we often hear that decision-making should be “data-driven” Data can yield all kinds of crucial insights into customer behaviour and preferences, as well as helping to identify opportunities, potential challenges, and strategies that are working effectively.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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