Hubspot Marketing
APRIL 29, 2022
Whether you're managing thousands of blog posts or a few dozen articles, you know that it's imperative to have an editorial calendar to keep track of it all. The good news is, there are a lot of great calendar tools out there you can choose from. In fact, for those of you who are HubSpot customers, there's a marketing calendar built right into HubSpot's software.
Content Marketing Institute
APRIL 29, 2022
Elon Musk’s Twitter takeover feels like an opportune moment to reflect on this content marketing advice: Don’t build your home on rented land. But that phrase might not mean what you think it means for your content program.
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Hubspot Marketing
APRIL 29, 2022
Around the globe, more than 300 emails are sent and received each day , on average. That's 300 opportunities to market yourself and your business in those individual emails you send. A lot of people treat their email signatures like an afterthought, which is a big missed opportunity. Those signatures are a chance for you to make it clear who you are, make it easy for people to reach you, and give people a place to go to find out more — either about you, about your business, or about something yo
CMO Network
APRIL 29, 2022
Superplastic, founded by Paul Budnitz in 2017, has taken on new funding from Kering, Sony Japan and Animoca to build a global entertainment brand for the Web3 era.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Martech
APRIL 29, 2022
While I’m not technically a content marketer, the workflows I’ve developed as a journalist and researcher can benefit anyone creating content in our diverse, information-rich environment. In this article, I’ll explain my philosophy and share the elements that are working for me, with the aim of sparking ideas that benefit your content marketing program and, by extension, the audience you’re trying to reach.
Search Engine Journal
APRIL 29, 2022
SEO is the number one source of leads. Prepare for the future and implement a strong SEO strategy across multiple areas of your enterprise. The post 5 Value-Added SEO Benefits For Your Enterprise appeared first on Search Engine Journal.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Digital Marketer
APRIL 29, 2022
Today’s market looks much different than it did ten years ago. Ten years ago, paid ads were THE THING. People often took some interest in ads. People responded to ads, and people believed what was being presented to them. Now, the marketplace is oversaturated, and most ads are undesired, annoying, and consist of content people don’t care about. You can spend thousands of dollars on ads and make very little in return or lose money in the process.
Martech
APRIL 29, 2022
Connected TV and OTT advertising represent the digital transformation of traditional linear TV publishers following the rise of streaming platforms and mobile viewing, and they are engaging viewers through on-demand, live and cross-channel experiences. For marketers, this enables them to reach households through any device, including smart TVs. Combined with connected TV, the world of advertising now has a range of high-quality, affordable options to reach audiences with targeted messaging.
Litmus
APRIL 29, 2022
The email marketing community has had all eyes on privacy shifts in recent years–for good reason. Last year marked the launch of Apple’s Mail Privacy Protection. Google’s plan to end third-party cookies by 2023 remains a key element of its Privacy Sandbox. There’s a lot of uncertainty about the future of data privacy and what it will mean for email marketers.
Many Chat
APRIL 29, 2022
As a small business owner, growing an email list probably isn’t your favorite task. You might not even put it on your list of priorities for running a business. However, over half the world’s population uses email, and the market value is growing by billions. Email marketing isn’t going away any time soon. Image source: Statista. But why should you care about email marketing?
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Martech
APRIL 29, 2022
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and do you consider the impact of your marketing experience on consumers? I don’t think this is a major revelation, but your customers realize that they are being marketed to.
Many Chat
APRIL 29, 2022
Appearances play a critical part in social media marketing. When potential customers visit your Instagram profile, the first thing they’ll notice is how your overall profile looks. Your Instagram aesthetic is the first impression you give them—it’s up to you to get it right. A cohesive Instagram theme or aesthetic is the best way to provide brand consistency.
Martech
APRIL 29, 2022
Yellow.ai, which offers automation across customer engagement, support and conversational commerce for enterprises, has announced the availability of pre-built Dynamic AI Agents for rapid deployment across a number of verticals. The agents are designed to connect conversations across voice, text and chat, in multiple languages. What they do. The agents, which will be available in Yellow.ai’s Marketplace library of solutions, offer a series of pre-built capabilities: Pre-built industry temp
Many Chat
APRIL 29, 2022
Instagram has become a haven for sales opportunities that allow you to sell, sell, sell from the comfort of wherever you are, and to pitch yourself to a limitless audience made up of over a billion active monthly users. Here are some stats to chew on if you’re still second-guessing: 44% of people use Instagram to shop weekly 1 in 2 people have used Instagram to discover new brands Over 500 million accounts use Instagram stories daily 59% of adults use Instagram daily 1.22 billion people use Inst
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Quikly
APRIL 29, 2022
No matter what type of loyalty goal you're focused on, it’s safe to say that you want to meet your mark as soon as possible. In fact, the sooner the better. But you also realize loyalty isn’t something you can rush through. Building lasting relationships with customers takes time; your customers want to feel confident in their decisions , and once they do, you can trust they’ll stick with you for the long haul.
Many Chat
APRIL 29, 2022
To generated qualified business leads, entrepreneurs often rely on traditional methods, such as paid searches with keywords and social media ads. However, using semi-structured data such as JSON—a javascript code that sends data between different platforms—can help widen your target audience. Most obviously, JSON can improve the visibility of your business’s online profile.
Martech
APRIL 29, 2022
“Why is marketing struggling with customer experience?” asked Blueshift co-founder and CEO Vijay Chittoor. “Why is it not easy for every marketer to just create human centric experiences? After all, everyone wants to do that. We believe every marketer really wants to connect with their customer.”. By personalizing and scaling brand interactions like never before, AI can help brands create a human-centric customer experience.
Many Chat
APRIL 29, 2022
Content creation is the lifeblood of any social media channel, and the same can be said about Instagram. But according to recent research, Instagram is cracking down hard on those who reuse other creators’ content instead of making their own. Instagram head Adam Mosseri went on record saying that Instagram wants to “make sure that credit is going to those who deserve it.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Search Engine Journal
APRIL 29, 2022
Facebook parent company Meta announced a new research project with the goal of creating human-level AI that processes data like humans. The post Meta Announces Research To Create Human-Level AI appeared first on Search Engine Journal.
OnPassive Marketing
APRIL 29, 2022
One of the most important aspects of marketing your brand is building relationships with your customers. The goal of marketing automation software is to help you manage customer contacts like emails, social media posts, and more. This article discusses how these tools can be helpful for marketers in order to create strong connections with their customers.
Search Engine Journal
APRIL 29, 2022
Is your business eligible to get Google Guaranteed or Google Screened? See why businesses are using this designation and how to get it. The post Is Getting Your Google Business Profile “Google Guaranteed” Worth It? appeared first on Search Engine Journal.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Search Engine Journal
APRIL 29, 2022
Two vulnerabilities discovered in ThirstyAffiliates Affiliate Link Manager WordPress plugin can lead to full site takeover and insertion of arbitrary links. The post ThirstyAffiliates WordPress Plugin Vulnerabilities appeared first on Search Engine Journal.
CMO Network
APRIL 29, 2022
Hungry for Goodness: How One Pet Food Company Aims to Deliver More than Just Quality Food Growing up in the Midwest, Bret Furio attended St. Ignatius High School in Cleveland.
Search Engine Roundtable
APRIL 29, 2022
It is not too uncommon to see app developers, before the app is launched, to launch a blog on the home page of the app's domain name. This is done to gain traction on the domain name before the official app is actually live. But will moving the blog off the home page and replacing that with the app details on launch impact the site's overall SEO and ranking in Google?
Search Engine Land
APRIL 29, 2022
Learn how you can maximize the positive impacts of automation while maintaining the necessary level of autonomy. Please visit Search Engine Land for the full article.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Search Engine Roundtable
APRIL 29, 2022
In Google Search Console, you can use the URL Inspection Tool to test how Google sees a URL in its index versus in real time by using the live test button. Jamie Indigo asked on Twitter how long does that URL for the live test cache. Daniel Waisberg of Google responded that it lasts about 90 days.
CMO Network
APRIL 29, 2022
Lexus reportedly is planning to introduce a new three-row family hauler called the TX model by the end of 2023, but in the meantime, Toyota’s luxury brand is trying to squeeze everything it can out of the behemoth vehicles that have been at the top of its lineup for several years.
Search Engine Roundtable
APRIL 29, 2022
Fabrice Canel from Microsoft Bing announced on the Bing blog that the search company will retire the legacy BingBot user-agent in the Fall of 2022. Instead, Bing will use a user-agent that is more representative of its evergreen BingBot rendering engine.
CMO Network
APRIL 29, 2022
It seems that over the past few years, companies have become color blind when it comes to friction. As far as they’re concerned, it all looks the same and must be eliminated. However, it’s not wise to remove every piece of friction indiscriminately. Some of it can lead to increased interest.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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