Martech
AUGUST 5, 2022
Only 38% of marketers globally are very confident in their data, analytics and insight systems, according to a new report from The CMO Council. And, while 91% say direct access to customer data is a critical competitive advantage, only 11% say that data is readily accessible to them. Read next: Only 11% of CMOs say they have achieved digital transformation goals.
Content Marketing Institute
AUGUST 5, 2022
Do you approach new marketing tech from a FOMO perspective? You’re not alone. But that’s not a good way to go about it. Robert Rose says you should answer these questions first.
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Martech
AUGUST 5, 2022
What’s the one thing you would do to make more money from your email program? . Your first thought might be to add an automation platform, invest in new email designs, maybe even switch ESPs. But all of those cost time and money, and they don’t necessarily address the real reason your emails don’t drive the results you need. What could make the difference?
Search Engine Journal
AUGUST 5, 2022
Google updates search results for product review pages by listing an item's pros and cons in the search snippet. The post Google Updates Search Snippets For Product Review Pages appeared first on Search Engine Journal.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Search Engine Roundtable
AUGUST 5, 2022
Google seems to be testing overlaying the photos of some Google Business Profile listings in the web search results. Typically when you click on a photo in a Google Business Profile listing you are taken into the Google Maps interface to view the photos but this test simply overlays the photos on top of the web search results.
Search Engine Journal
AUGUST 5, 2022
Zero volume keywords can have a major impact on your traffic. Read on to learn the benefits and how to use them to your advantage. The post Why You Should Target Zero Search Volume Keywords appeared first on Search Engine Journal.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Practical eCommerce - Marketing
AUGUST 5, 2022
Editorial newsletters are booming, offering content marketers an opportunity to engage an audience personally, strengthen relationships, and attract subscribers. The post Editorial Newsletters Are the New Blogs appeared first on Practical Ecommerce.
Search Engine Roundtable
AUGUST 5, 2022
Google announced a bunch of new things for Google Discover Ads yesterday. They include that the Google Ads Editor and Google Ads API now support Discovery ads, there are new audience insights at the Discovery campaign level, and new support for images with text overlays.
Search Engine Journal
AUGUST 5, 2022
WordPress released Gutenberg 13.8, offering welcome incremental improvements to design options and accessibility. The post WordPress Gutenberg 13.8 Offers Greater Editing Flexibility appeared first on Search Engine Journal.
Search Engine Roundtable
AUGUST 5, 2022
Google announced it has changed how it displays search results for queries that use queries. The search snippet will now display the portion of the page where the quotes match, so the searcher knows where to look on the page when clicking through to the URL.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Search Engine Journal
AUGUST 5, 2022
How to craft B2B CTAs that drive clicks? Discover 4 best practices and 10 examples for inspiration. The post How To Write CTAs For B2B: A Call-To-Action Guide For Businesses [With 10 Examples] appeared first on Search Engine Journal.
Search Engine Roundtable
AUGUST 5, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Journal
AUGUST 5, 2022
Learn how (and why) to create a Google Ads audience-first strategy, and get started with demand generation. The post Build A Brilliant Google Ads Audience-First Strategy (Even If You Don’t Want To) appeared first on Search Engine Journal.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Quikly
AUGUST 5, 2022
Late last year, we found ourselves wanting to learn more about the psychology of competition and how it gained its roots in consumer marketing. Our curiosity led us to Joseph Michelli, a Ph.D. Licensed Psychologist and New York Times #1 bestselling author, who gave us the origin story on consumer competition - he also shed light on a few benefits.
Search Engine Roundtable
AUGUST 5, 2022
About two weeks ago, Google stopped showing the Things To Know box in the desktop search results but don't fret, it seems to be back now. RankRanger's tracker tool spotted that the Things To Know box has returned to normal levels within Google Search.
CMO Network
AUGUST 5, 2022
Recently a new deal related to Hispanic content creation was announced, uniting two major industry players, NGL, co-founded by actor and activist John Leguizamo and industry leader David Chitel and mitu, a leading digital media publisher.
Search Engine Journal
AUGUST 5, 2022
DuckDuckGo responds to recent criticism saying the third-party tracking scripts it blocks will now include scripts from Microsoft. The post DuckDuckGo Now Says It Will Block Microsoft Trackers appeared first on Search Engine Journal.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Digital Marketer
AUGUST 5, 2022
As advertisers, we focus a lot of our energy on ensuring our ad campaigns are performing and converting as best as they possibly can. But that’s only one part of the equation. What happens after the click is just as important (if not more important!). You can have the most incredible ad campaign set-up, but if the funnel you’re sending traffic to doesn’t convert, it doesn’t matter how great your campaign is – you simply won’t see the results you desire.
Search Engine Roundtable
AUGUST 5, 2022
Shockingly, Google finished rolling out the Google product reviews update on August 2nd and didn't even tell us on social. We are seeing some volatility and fluctuations in Google Search may be due to the Google Product Reviews.
Digital Marketer
AUGUST 5, 2022
SMS isn’t the first channel that springs to mind when marketing. But it’s actually an incredibly effective channel to use. SMS has fantastic open rates, a brilliant response rate, and is great for customer engagement. However, it’s limited in terms of the more creative aspects of marketing (design, for example, or video ). When combined with email marketing, however, these limitations vanish.
Litmus
AUGUST 5, 2022
Email was ranked among the top three most impactful marketing channels by nearly 80% of respondents who completed our 2021 State of Email survey. But 70% of them also said their email workload had increased–and 45% are contending with more last-minute email changes than they have in the past. You may not have full control over all the demands placed on your email marketing team–but you can focus on ways to optimize your email workflow to gain more control over how much time, resources (and frust
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Customers.ai
AUGUST 5, 2022
Today I’m going to show you how to automate sales outreach so you can find your ideal customers, identify unicorn leads, and deliver high-intent prospects at a fraction of the cost of relying on human sales reps. Customers.ai sales outreach automation saved our customer over $6,000 a month on the cost of a sales development representative to find, qualify and book calls with leads for the sales team.
Six & Flow
AUGUST 5, 2022
It can be tough being in sales. You have to be confident without coming across as pushy, knowledgeable without sounding like a know-it-all, and persistent without being pesky. It's a delicate balance. and one that can be hard to strike.
Customers.ai
AUGUST 5, 2022
Today I’m going to show you how to automate sales outreach so you can find your ideal customers, identify unicorn leads, and deliver high-intent prospects at a fraction of the cost of relying on human sales reps. MobileMonkey sales outreach automation saved our customer over $6,000 a month on the cost of a sales development representative to find, qualify and book calls with leads for the sales team.
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