CMO Network

MAY 15, 2023

Uncertain economic headwinds have companies in all sectors and industries keeping an understandably close eye on ROI – putting pressure on marketers to showcase brand value. Here's how you can.

Branding 79

Branding CMO Marketing Marketers 79

Search Engine Journal

MAY 15, 2023

While some custom coding may be required, you can A/B test different types easily. Just follow these steps for both Clarity and GA4. The post How To Setup A/B Testing Using Microsoft Clarity And GA4 With Examples appeared first on Search Engine Journal.

Customer 129

Customer Analytics SEO 129

Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. And changes like this almost always begin with more questions than answers. How much should we rely on AI-generated content? What are the risks and benefits? In a post-ChatGPT world, how will content creation change? We’ve collected our resources and insights to create a one-stop survival guide for anyone making their way through this AI transition.

Content Marketing 127

Content Marketing Thought Leadership User-Generated SEO 127

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But you know what they say – nothing good comes easy. Navigating the complex landscape of B2B marketing and creating a strategy that generates results can be tricky, especially with today’s ever-evolving digital technologies and trends.

Digital Marketing 124

Digital Marketing Whitepaper Marketing Marketers 124

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Businesses Grow

MAY 15, 2023

I recently had an exchange with a friend who described a person who seemed to be doing everything right with his personal brand but had no progress with monetization. He wondered why his friend was failing — to the point of quitting. It made me reflect on the pitfalls of personal branding. Under what circumstances will even an excellent personal branding effort fail?

Branding 122

Branding Entertainment Education Product 122

Search Engine Land

MAY 15, 2023

“We’re at around 100,000 monthly organic traffic, but we cannot sustain the SERP positions and conversions…” “We are at 530,000 monthly organic traffic, but our growth has become stagnant and we’re unable to scale up…” I hear plenty of similar SEO concerns from SaaS companies. After working on numerous audits, I found that most of them struggle with SEO issues that impact their customer acquisition costs and diminish revenues. 1.

SEO 118

SEO Customer Acquisition User-Generated Customer Journey 118

Sprout Social

MAY 15, 2023

Imagine being able to see into your customers’ minds to get a sense of their values, interests and motivations. Wouldn’t you be much better at crafting messages that resonate? Or sensing when your brand reputation is in trouble? While it’s not exactly possible to read people’s minds, you can get pretty close by listening in on their social media conversations.

Branding 112

Branding Price Analytics Place 112

Hubspot Marketing

MAY 15, 2023

Ah, AI. It's quickly become one of the buzziest words of 2023, akin to the popularity of the phrase "new normal" in 2022. And for good reason. AI is poised to completely revolutionize the ways in which we work, interact, and even play. I've been on the HubSpot Blog team for over five years, and in that time, I've seen plenty of changes. Back in 2017, for instance, we completely upended our blog infrastructure with the introduction of the pillar-cluster model.

Retail 110

Retail Thought Leadership Copywriting Management 110

Search Engine Journal

MAY 15, 2023

Google's Bard chatbot receives an update, enhancing summarization and source visibility. The post Google Bard Update Enhances Source Content Visibility appeared first on Search Engine Journal.

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Search Engine Land

MAY 15, 2023

Paid search advertising conversion rates have decreased across nearly all industries year over year. Meanwhile, the cost of generating leads through search ads continues to increase, although not as drastically as in prior years. That’s according to a new 2023 search advertising benchmark report from LocalIQ’s WordStream. It features data on the average conversion rate, cost per lead (CPL), click-through rate (CTR) and cost per click (CPC), compared to 2022.

Real Estate 97

Real Estate Fashion Entertainment Advertising 97

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Social Media Examiner

MAY 15, 2023

Wondering how other marketers are using social media? Want to be sure you’re on the right path? Find out what thousands of professional marketers plan to do with their organic activities, video marketing, and ads over the next year in the 15th annual Social Media Marketing Report. How Are Marketers Using Social Media? Inside this […] The post 2023 Social Media Marketing Industry Report appeared first on Social Media Examiner.

Social Media Marketing 94

Social Media Marketing Marketing Marketers Marketing Plan 94

Search Engine Land

MAY 15, 2023

Google Bard has added classic and more genuine citations to the answers it provides and also is able to provide better summarization. We do not yet see these improvements and enhancements live yet but Jack Krawczyk from Google shared some examples on Twitter. Citations improved. Google Bard now shows sources with numbers, like true citations, next to the responses.

SEO 93

SEO 93

Hootsuite

MAY 15, 2023

What has two arms and two legs but can go in 289 directions at once? Each of your franchisees on social media. Eek. How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about.

Social Media Marketing 92

Social Media Marketing Analytics Marketing Marketers 92

CMO Network

MAY 15, 2023

Exploring the new IBM watsonx offering. A full tech stack for training, deploying, and supporting AI capabilities across any cloud environment, as well as a model library that includes foundation models vetted and curated by IBM. WatsonX also features a governance tool to support responsible AI.

CMO 87

CMO 87

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Hubspot Marketing

MAY 15, 2023

The COVID-19 era was notoriously a rollercoaster for marketers, who had to pivot their strategies constantly as the world changed. As if one unprecedented event wasn’t enough, marketers are now faced with a looming recession that’s already having major impacts on their industry. Will the recession shake things up as much as COVID-19 did? While we can't truly predict the future, one-third of marketers think a recession will have an even bigger impact on their marketing activities than the pandemi

Gen Z 85

Gen Z Marketing Marketers Price 85

Social Media Examiner

MAY 15, 2023

Looking for a new way to engage consumers on Facebook? Want to start more conversations with qualified prospects? In this article, you’ll learn how to capitalize on Meta’s most underutilized ad placement, Click-to-Messenger ads for Facebook Reels. Why Facebook Reels Ads Matter Now Facebook Reels might not generate as much buzz as its Instagram counterparts […] The post How to Use Click-to-Messenger Facebook Reels Ads to Qualify Prospects appeared first on Social Media Examiner.

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yorCMO

MAY 15, 2023

Fractional marketing solutions are becoming increasingly popular among businesses of all sizes. This article explores why more firms are turning to these solutions to meet their marketing needs, including cost savings, flexibility, and access to a wider range of expertise. Whether you're a small startup or a large enterprise, fractional marketing can offer a range of benefits that can help you stay ahead of the competition.

Marketing 84

Marketing Marketers 84

Search Engine Journal

MAY 15, 2023

HomeAdvisor punished by United States agency for allegedly using misleading tactics to sell leads to home improvement companies The post HomeAdvisor Penalized By FTC For Alleged False Claims About Leads appeared first on Search Engine Journal.

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Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Martech

MAY 15, 2023

We all have experienced the unprecedented pace of AI-driven change in the last six months. The catalyst for that change was “access.” AI’s inflection point was OpenAI’s decision to provide free and unfettered access to ChatGPT — the result: 100 million users in less than two months. As martech and marketing operations leaders, this open access is both a blessing and a challenge.

Marketing Automation Platform 82

Marketing Automation Platform CRM User-Generated Management 82

Rock Content

MAY 15, 2023

These days, it’s safe to say the gig economy is growing at a massive rate, and with good reason. Not only are today’s professionals realizing they no longer need to work for someone else to earn a good living (as an employee), but companies are fully aware of the benefits of working with talented freelancers. According to research, over 50 percent of the American workforce will consist of freelance workers by 2027, so that’s a huge talent pool to take advantage of.

Communications 81

Communications Management SEO Marketing 81

Digital Marketer

MAY 15, 2023

There are two core metrics that should drive a lot of the decisions you have in your organization; churn & sales. A great agency is constantly studying these two numbers diagnosing them from every angle learning specific areas of opportunity. The more you are able to understand these numbers and what they are composed of the better you’ll be equipped to making the right decisions for your business.

Management 76

Management Product Customer Analytics 76

Rock Content

MAY 15, 2023

Whether you’re a business owner looking to grow your brand or a marketing agency that wants easy access to some of the best writers in the world, WriterAccess is the solution. It has an easy-to-navigate design with advanced features to ensure you find the perfect writer or writing team. With WriterAccess’s features, you will be creating top-quality content fast.

Customer 75

Customer Customer Journey Place User-Generated 75

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Search Engine Land

MAY 15, 2023

What do craft beer, food delivery and B2B buyers have in common? A call for more personalization because of younger, more digitally native buyers. These themes are explored in episode one of The MarTech Podcast: Data Makes the Difference series. Sponsored by: Kim Davis, editorial director at MarTech and Chris Garza, regional vice president, field and inside sales at Dun & Bradstreet, discuss how the buyer’s journey has transformed significantly in recent years, forcing marketers/seller

Transform 95

Transform Food Analytics Management 95

Rock Content

MAY 15, 2023

In today’s digital world, you might say a brand is only as good as its content marketing. Content marketing provides consumers with the information they need to purchase or order a service. It’s often at the top of the buying funnel and the bottom, as well. Learning how to use WriterAccess could help you reach those consumers better. WriterAccess is your gateway to exceptional content creation.

Customer Journey 75

Customer Journey Transform Place eBook 75

Martech

MAY 15, 2023

What do craft beer, food delivery and B2B buyers have in common? A call for more personalization because of younger, more digitally native buyers. These themes are explored in episode one of The MarTech Podcast: Data Makes the Difference series. Sponsored by: Kim Davis, editorial director at MarTech and Chris Garza, regional vice president, field and inside sales at Dun & Bradstreet, discuss how the buyer’s journey has transformed significantly in recent years, forcing marketers/seller

Transform 90

Transform Food Analytics Management 90

Base.ai

MAY 15, 2023

Part 2: How do you approach Sales Enablement ? We had a super-productive reference management roundtable session with some super-productive practitioners, and we want to share some of the great things that were discussed. This is the second in a 3-part Q&A blog series that focuses on what was said. Key Takeaways: Own it, but try to get sales and CS in as early in the process as possible so you aren’t working in silo.

Whitepaper 52

Whitepaper Communications Customer Management 52

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Quikly

MAY 15, 2023

In most instances, fast-food restaurants and mobile apps seem to be a recipe for success. After all, they’re both based on the beauty of convenience. But success isn’t always guaranteed. Even the most well-oiled QSR mobile apps can run into mishaps. What’s one worth avoiding? Not prioritizing data analytics.

Food 52

Food Analytics Marketing Marketers 52

Traackr

MAY 15, 2023

Herbitual has driven 50% of its sales from social media, largely thanks to its influencer program. Here’s the brand’s backstory and strategy.

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Zumvu

MAY 15, 2023

What is a good online marketing strategy? And what's it exactly for anyway? What happens if you don't have one?

Marketing Strategy 52

Marketing Strategy Marketing Marketers 52

Welcome Software

MAY 15, 2023

The news is out: Google Optimize, a tool that enables you to run A/B tests, multivariate tests, and personalization experiments on your website , will soon be deprecated. And w ith the September 30 th 2023 date fast approaching , teams are on the hunt for an alternative solution. O ne of the key requirements brands should be considering is how well their new A/B testing platform can (and will) integrate with Google Analytics 4.

Analytics 40

Analytics User-Generated Place Branding 40

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding