Search Engine Journal
DECEMBER 12, 2022
When it comes to reaching new audiences, heating up cold leads or staying top of mind with existing customers, there’s nothing quite like email marketing. The post Email Marketing For Small Businesses: A Guide To Getting Started appeared first on Search Engine Journal.
Businesses Grow
DECEMBER 12, 2022
Uses of ChatGPT image courtesy Frank Prendergast. Our RISE community has been on fire, exploring the breathtaking possibilities of ChatGPT. The uses of ChatGPT are simply endless and intoxicating. It’s still early days. Companies are trying to figure out the legal and ethical implications of a content world suddenly turned on its head by artificial intelligence.
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Search Engine Roundtable
DECEMBER 12, 2022
Google Search Console is testing a new feature named "content ideas." It is labeled as an "experimental" feature that brings Question Hub-like concepts directly into Google Search Console.
Martech
DECEMBER 12, 2022
Nearly every marketing organization uses marketing automation platforms these days. However, just having a MAP isn’t enough. You have to understand how to use and extract value from it. That starts with optimizing the data intake process. Justin Sharaf, vice president of marketing operations at data intelligence company Collibra, shares four easy ways to do that.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Roundtable
DECEMBER 12, 2022
Google's John Mueller said that using expired domains, repurposed domains are "SEO-flotsam, index-cruft." John went on to add that search engines have had a lot of practice with dealing with that appropriately.
Search Engine Journal
DECEMBER 12, 2022
Six important things to know before using ChatGPT for SEO and content. The post ChatGPT For Content and SEO? appeared first on Search Engine Journal.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
DECEMBER 12, 2022
Companies worldwide face the realities of the “triple squeeze” — inflation, a shortage of talent and supply chain disruptions. The marketing organization is certainly not immune from their increasing pressure. In response to these economic headwinds, CFOs and CEOs prioritize investments focused on growth, which includes both digital technology (e.g., automation) and the workforce (e.g., training opportunities and other ways to retain talent).
Search Engine Roundtable
DECEMBER 12, 2022
In August, we covered a new form of featured snippets in Google Search named Google perspectives. It seems like the perspectives feature is now live on the Google mobile search results.
Content Marketing Institute
DECEMBER 12, 2022
Chances are you’ve been using the same editorial calendar format for years. Here’s some advice on how to make improvements that will help in creation, process, reporting, and more. (And if you don’t have a calendar, start here.
Search Engine Land
DECEMBER 12, 2022
It’s time to rethink SEO growth. Not every strategy needs to start with a blog post regurgitating the same information across the top Google results and end with an agency begging for links. In the era of Google Ads becoming more expensive and organic discoverability becoming less effective, companies need to differentiate themselves in SEO. We must push the envelope and create something that has yet to be seen online.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Roundtable
DECEMBER 12, 2022
Part one and part two with Jeremy Meindl was more on black hat SEO stuff and now in part three, we get into more white hat topics talking about CRM targeting. Then in the last part, we spoke more about his failures over the years.
Search Engine Journal
DECEMBER 12, 2022
Which SEO trends will matter most in 2023? Find out in the latest edition of our SEO Trends ebook with insights from today's top experts. The post SEO Trends 2023, According To 24 Experts [Ebook] appeared first on Search Engine Journal.
AWeber
DECEMBER 12, 2022
We hear it again and again from content creators: “I want to reduce the tools I use.” So you’re in luck: There’s a link-in-bio (LinkTree-style) feature built into every AWeber account. Effective link-in-bio pages help you reach your social media goals faster — like signing social followers up for emails, selling more on Etsy, promoting affiliate links, growing additional channels, or anything else.
Sprout Social
DECEMBER 12, 2022
“Life finds a way.”. The quote, delivered by Dr. Ian Malcolm in Steven Speilberg’s 1993 adaptation of Jurassic Park, is in reference to a lab-grown dinosaur’s will to survive. While the context is incredibly specific, the overall sentiment is not. Despite the hurdles, life—whether that be dinosaurs or people—always finds a way. And what is life if not social?
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Buffer Marketing
DECEMBER 12, 2022
It’s a pandemic-era tale we’re all familiar with at this point: In March 2020, I was happily growing my PR consultancy when, suddenly, everything froze. All my clients decided to pause their monthly retainers, and within a matter of weeks I didn’t know where my next penny was going to come from. This experience could have easily stopped my business in its tracks, but instead, it challenged me to pivot and ultimately propelled me to new levels of success.
Search Engine Land
DECEMBER 12, 2022
Starting early this year, Microsoft will allow only advertisers duly authorized by the UK Financial Conduct Authority (FCA) to present regulated financial promotions in the UK. Advertisers will be required to provide proof of authorization by the UK FCA to present Financial Promotion Ads or specify if they’re either 1) a non-financial services advertiser who may target consumers seeking financial services, such as e-commerce platforms or 2) government entities such as authorities or regula
Search Engine Roundtable
DECEMBER 12, 2022
Google Maps can now display an "offer available" label under a business profile listing's map pin in the maps interface. Businesses that add offers in their Google Business Profile may see the "offer available" label or pin below their map listing in the maps interface.
Search Engine Journal
DECEMBER 12, 2022
Twitter is launching a modified version of its verification system which includes gold checkmarks for businesses and special labels for official accounts. The post Twitter’s New Verification System Has Blue & Gold Checkmarks appeared first on Search Engine Journal.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Social Media Examiner
DECEMBER 12, 2022
Want more sales from your Instagram following? Wondering how to promote a coupon code on Instagram? In this article, you’ll learn how to market with promo codes on Instagram. #1: Invite Customers to Access Promo Codes via Your Instagram Profile Has your marketing team developed landing pages that feature promo codes or coupons for new […]. The post How to Sell More on Instagram With Promo Codes appeared first on Social Media Examiner.
Digital Marketer
DECEMBER 12, 2022
FACTS: People buy from people – not businesses. You’ve likely heard that phrase at some point in time but aren’t sure how to connect the dots. You may be telling yourself, “Of course, people buy from people…but, aren’t they really buying from a business?”. Technically, yes. And…they buy because the person they’re buying from is someone they’ve grown to know, like and trust.
Litmus
DECEMBER 12, 2022
In an ever-changing world where every timing matters, personalizing emails at the time they’re sent puts relevancy at risk. Litmus Personalize empowers marketers to automate and scale the creation of truly personalized individual email experiences that boost customer loyalty and drive revenue. Creating a personalized email experience has never been more important, as 76% of buyers expect more personalized attention from marketers to develop an intimate relationship with a brand.
CMO Network
DECEMBER 12, 2022
With negative consequences for both business and the world, too many marketers are confusing means and ends, and thinking about “purpose” as something other than a strategy for driving growth.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Journal
DECEMBER 12, 2022
Twitter is rolling out Community Notes worldwide, giving everyone the ability to view and rate fact checks contributed by other users. The post Twitter Expands Community Notes To All Users appeared first on Search Engine Journal.
Search Engine Roundtable
DECEMBER 12, 2022
Here is a recap of what happened in the search forums today.
Vertical Response
DECEMBER 12, 2022
As a business owner, you know that online reviews are essential. They can make or break your business. And when it comes to Google Maps reviews , they are even more important. Why? Because potential customers use Google Maps to find businesses like yours. If you have negative reviews listed on your page, it can be very damaging to your business. 1. Respond to all reviews.
CMO Network
DECEMBER 12, 2022
Amazon One can be as important for retail as One-Click was for ecommerce.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Ariyh
DECEMBER 12, 2022
New to Ariyh ? This is a 3min practical summary of a scientific study 🎓 Join 15,226 evidence-based marketers that grow using science, not opinions 📈 Subscribe now Brought to you for $0 thanks to… Inbox Mailers Want to improve your email open rates? There’s a new marketing automation hack that combines triggered sends with human behavior and can help you increase your open rates by up to 300%.
CMO Network
DECEMBER 12, 2022
Gartner has released its 2023 CMO Leadership Vision and has defined three key themes that will require CMO action in order to stride forward in an uncertain year. According to Garter analyst Ewan McIntyre, “It's not going to be an easy year in 2023.".
LeanPlum
DECEMBER 12, 2022
There’s no denying that the mobile gaming market has been booming at an astonishing rate. Not only is there a very low barrier to entry to play mobile games, but the isolation brought on by COVID-19 has also made people much more dependent on gaming as a form of entertainment. Naturally, this growth brings with […]. The post Mobile Gaming 2021: How to Increase Player Engagement and Revenue appeared first on Leanplum a CleverTap Company.
Traackr
DECEMBER 12, 2022
Learn how to improve your influencer marketing program by setting better goals and KPIs.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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