Customers.ai

MARCH 26, 2024

If there’s one thing we know for sure, it’s that the only constant in life is change. That’s especially true in the world of B2B marketing. From privacy updates to ad platform changes to new regulations and more, there are always changes afoot. To help our customers (and ourselves!) stay on top of this crazy industry, we sat down with five experts to talk about what’s in and what’s out this year when it comes to B2B marketing and advertising.

B2C 111

B2C Advertising Advertisers Outbound Marketing 111

Aspiration Marketing

MARCH 26, 2024

Tired of your website being a one-trick pony, only speaking your native tongue? Imagine a digital storefront that seamlessly switches languages, captivating French customers in Quebec, wooing Spanish speakers in the South, and welcoming Asian audiences - all while growing your traffic by a staggering 47%. This isn't a fantasy; it's the power of a multilingual website.

Customer 210

Customer SEO Marketing Marketers 210

Martech

MARCH 26, 2024

There’s a newcomer to the customer experience discussion: designing and delivering an “optichannel” experience. What is that? How does it differ from multichannel and omnichannel? Hold tight. I’ll answer those questions and a few more, but let’s start with some definitions to set the stage. What is multichannel? Multichannel means the company interacts with customers through multiple channels, both online and offline.

Customer Journey 114

Customer Journey Customer Analytics Marketing Strategy 114

Search Engine Land

MARCH 26, 2024

YouTube advised creators and marketers against deleting videos from the platform. Additionally, the app strongly suggested avoiding making videos private. The Google-owned site explained that removing content from the app or restricting access could disrupt your channel’s connection to people who have watched that video and negatively impact ranking.

Search Marketers 112

Search Marketers Product Marketing Marketers 112

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Martech

MARCH 26, 2024

Fewer resources and more stress cut into martech professionals’ job satisfaction this year, according to the 2024 Martech Salary and Career Survey. Job dissatisfaction jumped by 9% for managers and staff and 5% for those at the director level and up. Overall job satisfaction remains high — two-thirds of martech professionals at every level say they are “extremely” or “somewhat” satisfied.

Management 107

Management Promotion Marketing Marketers 107

Search Engine Land

MARCH 26, 2024

Your “pretty good” rankings look pretty good. Except they’re not. At least, not when you dig beneath the surface a bit. You’ll quickly realize that the “pretty good” ranking is actually more of a mirage, an oasis in a sea of fierce competition that means you’ll unlikely, if ever, get to drink from the firehose of traffic you so desperately seek.

Customer Acquisition 112

Customer Acquisition SEO Branding Search Marketers 112

Search Engine Land

MARCH 26, 2024

YouTube issued guidance to creators and marketers on the best times to upload videos for maximum reach. For news, trends, or content with a shorter lifespan, it’s best to post as soon as possible. However, if you’re sharing evergreen content, the platform suggests posting at whatever time suits you prefer. Live videos. To maximize reach with live videos, YouTube advises going live when your analytics chart indicates that most of your audience will be available to watch.

Analytics 112

Analytics Search Marketers Product Marketing 112

Social Media Examiner

MARCH 26, 2024

Are you up to date on changes from LinkedIn? Wondering which recent LinkedIn updates are important to marketers and business owners? In this article, we explore LinkedIn changes that affect your marketing. #1: LinkedIn Content Collaborative Articles LinkedIn has introduced several new features to further enhance the collaborative article experience.

Social Media Marketing 101

Social Media Marketing Marketing Marketers 101

Search Engine Land

MARCH 26, 2024

A fast-loading website provides a good user experience and helps increase conversion rates. Google also recently updated its documentation to confirm that Core Web Vitals are used by its ranking systems. Ready to make your website fast? Here are seven tips to help you analyze your site speed and identify potential optimizations. 1. Analyze a network request waterfall for your website A request waterfall visualization can tell you exactly what happens when opening your website.

User-Generated 110

User-Generated SEO 110

Buffer Marketing

MARCH 26, 2024

Picture this: the perfect idea for a TikTok, Instagram Reel, or YouTube Short strikes. It’s a simple, thought-provoking quote or statement in line with the text-over-simple-clip trend on Instagram and TikTok.  All you need now is the background footage to go with it.  So you hop onto your stock photo site of choice and spend hours scrolling through expensive, too-perfect, generic clips that just won’t work.

Health 95

Health Social Media Marketing PR Energy 95

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Search Engine Land

MARCH 26, 2024

LinkedIn is launching a new solution for monitoring campaign performance without third-party cookies. Dynamic UTMs, which will be available to all users globally by the end of March, simplify adding custom tracking elements to campaign URLs, improving tracking accuracy. Previously, marketers had to manually create UTM parameters for their campaigns, but with Dynamic UTMs, this process is automated.

Search Marketers 107

Search Marketers Customer Marketing Marketers 107

Content Marketing Institute

MARCH 26, 2024

This Old Marketing has produced over 400 podcast episodes since 2013. Learn how they do it in 2024, from the process to the equipment and the one big thing every successful podcast requires.

Marketing 95

Marketing Marketers 95

Search Engine Land

MARCH 26, 2024

Google added new details about how to reference or link a specific 3D model to a specific product using product structured data. The new code samples are in the Google product structured data documentation. The 3D model. Here is a screenshot of the code sample from the structured data documentation: Multiple images. The reason Google added this is because sometimes Google was unable to know which image the 3D model is referencing, especially when you have multiple images on the same product pag

Product 101

Product SEO 101

Hootsuite

MARCH 26, 2024

If there’s one thing social media marketers need more of, it’s time. More time to execute their social strategy, to create content, and to engage with customers. But since you can’t get more time in your day, the next best thing is to use social media collaboration tools to get everything done. Social collaboration tools make it easier for you to divvy up tasks among teammates, share feedback and ideas, and make sure everyone is on the same page.

Price 86

Price Communications Social Media Marketing Analytics 86

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Search Engine Land

MARCH 26, 2024

App store optimization (ASO) is a bit of a mystery for many SEOs. So, let’s start with the basics. While SEO is geared toward improving website rankings on search engines like Google, ASO focuses on optimizing mobile apps for stronger visibility and performance within the Apple App Store and Google Play Store. But there’s a lot of research and strategy that SEOs can carry from organic search into ASO campaign research.

SEO 100

SEO Real Estate PR Health 100

Rock Content

MARCH 26, 2024

What if you could humanize your AI content creation at scale while still maintaining quality and following SEO best practices? As rockers, we are proud to use our own tools to help boost our content production process. And as a content producer for Rock Content’s blog, I’ll show you how we produce some of our content. Join me on this step-by-step tour of how the work is done in the backstage.

Transform 85

Transform User-Generated SEO Branding 85

Search Engine Land

MARCH 26, 2024

Mikhail Parakhin is stepping down from his role as the head of Bing Search and Microsoft Advertising and may be transitioning to a new role within Microsoft. “Mikhail Parakhin, head of the company’s Bing search engine and advertising businesses, will exit those roles and look for a new position, a week after the software giant named Mustafa Suleyman to oversee consumer artificial intelligence work and asked Parakhin to report to him,” Bloomberg reported.

Advertising 98

Advertising Advertisers Product SEO 98

Practical eCommerce - Marketing

MARCH 26, 2024

First-party data remains an underutilized marketing asset of ecommerce companies. The post Top Ecommerce Ad Segments appeared first on Practical Ecommerce.

eCommerce 84

eCommerce Marketing Marketers 84

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Search Engine Land

MARCH 26, 2024

Google Product Studio is now available to merchants based in Australia and Canada. Previously, the suite of free, AI-powered tools was only accessible in the U.S., however, Google has confirmed it is planning to roll out the feature to more markets throughout the year. What is Product Studio? Product Studio is a tool you can use to create unique, high-quality product imagery across your marketing channels.

Product 94

Product Search Marketers Marketing Marketers 94

Content Marketing Institute

MARCH 26, 2024

AI tools can handle a wide range of helpful tasks. But they won’t deliver optimal content performance unless you apply them strategically. Here are some top-recommended implementations — and their real-world implications.

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70

Search Engine Land

MARCH 26, 2024

In today’s experience economy, customers expect personalized and relevant experiences at every touchpoint. But maintaining that level of personalization at scale is becoming even more challenging with third-party cookies going away. Join our expert panel to learn how Salesforce allows marketers to unify customer data into a single view – helping you drive true omni-channel personalization without relying on third-party tracking.

Customer 92

Customer Whitepaper Marketing Marketers 92

The LeadG2 Blog

MARCH 26, 2024

In this episode, we’re discussing AI’s impacts on the world of SEO and what further changes can be expected down the road. We ask questions like: What does the current state of SEO look like with the advent of so many AI technologies? How can marketers adapt their strategies to stay ahead of algorithm updates driven by AI? And how has AI affected how content is created and optimized for search engines?

SEO 94

SEO Marketing Marketers 94

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Buffer Marketing

MARCH 26, 2024

Pinterest is such a great platform for finding inspiration or researching brands and products. With more than 498 million users and over 1.5 billion Pins saved every week , there’s always something new to cook, craft, buy, read, or be inspired by on the social network for visual content. For businesses or individuals looking to build or grow a presence on Pinterest , consistently posting valuable and interesting Pins is a great Pinterest marketing strategy to help people discover and shar

Management 64

Management Analytics Place Marketing Strategy 64

David Meerman Scott

MARCH 26, 2024

Marketers are ineffective when they use the classic "customer testimonial" format and pop that onto their blog or make it into a video. "Here’s our product. It is great. Here are customers who say it is great. Now buy some of our product.

Customer 62

Customer Product Copywriting Marketing 62

illumin

MARCH 26, 2024

Display ads have not evolved since they hit the scene 15 years ago. Despite significant advancements to programmatic infrastructure (targeting, measurement, scale, etc.), the actual ad experience has barely changed and is often an afterthought. Audiences have developed a great deal of banner blindness as these ads typically don’t grab a ton of attention.

Advertising 59

Advertising Advertisers Branding Product 59

Martech

MARCH 26, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Key Performance Indicator 58

Key Performance Indicator Retail Customer Acquisition User-Generated 58

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

illumin

MARCH 26, 2024

Identifying the right keywords is essential for a successful SEO strategy. However, keywords are also essential for effective Search Engine Marketing campaigns (SEM) through platforms like Google Ads. Selecting the right keywords is critical for getting the most eyes on your ad and creating compelling copy that drives clicks. Impactful pay-per-click (PPC) keywords are about more than selecting popular words, they’re about understanding user intent and behavior patterns to create a meaningful co

Copywriting 59

Copywriting Marketing Mix Advertising Advertisers 59

Zumvu

MARCH 26, 2024

Unlock the secrets to successful cold emailing with our comprehensive guide. Learn to craft compelling emails, leverage social proof, and more.

Customer 52

Customer 52

Duct Tape Marketing

MARCH 26, 2024

The Silent Power of Entrepreneurial Self-Exploration written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Rob Dubé, a seasoned entrepreneur and co-founder of Image One. Rob is the visionary and CEO of The 10 Disciplines for Managing and Maximizing Your Energy, and cofounder and podcast host of Entrepreneurial Leap.

Energy 51

Energy Transform Management Health 51

Zumvu

MARCH 26, 2024

Every business owner dreams of skyrocketing sales without doubling their workload. You want your sales process to be a well-oiled machine.

52

52

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding