Social Media Examiner

MAY 25, 2023

Want to drive more sales? Wondering how to convince people to act on your offer immediately? In this article, you’ll discover how to use scarcity to improve your marketing conversions. How Scarcity Works in Marketing Cast your mind back to the early days of the Coronavirus pandemic: masks, rapid tests, lockdowns, daily walks… and the […] The post Using Scarcity in Marketing: A Roadmap to Higher Conversions appeared first on Social Media Examiner.

Marketing 85

Marketing Marketers Social Media Marketing 85

Aspiration Marketing

MAY 25, 2023

To thrive, organizations must prioritize recruitment. And in this digital age, content marketing has emerged as a powerful tool for attracting and retaining the best talent in the industry. Through creating and disseminating compelling and informative content, organizations can captivate and inform prospective candidates, establish their employer brand, and optimize their recruitment endeavors.

Content Marketing 194

Content Marketing Marketing Marketers Branding 194

Content Marketing Institute

MAY 25, 2023

Great ideas don’t lead to innovative content unless they align with the brand’s vision and audience understanding. Follow this advice from two experts on the subject and a brand that's found success.

Branding 126

Branding 126

Hubspot Marketing

MAY 25, 2023

Today, the bar for personalized customer engagement is higher than ever. As a marketer, you know that customer data is key to delivering personalized experiences that drive growth. A whopping 82% of marketers say having high-quality data on their target audience is important to succeeding in their role – but more than half of them say they're missing key information.

Personalized Marketing 122

Personalized Marketing CRM Marketing Marketers 122

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Businesses Grow

MAY 25, 2023

I don’t know of a person on earth who has studied the art and science of content creation more than Jay Acunzo. Not only is Jay an extremely accomplished writer, podcaster, and producer, he’s a very gifted teacher. And the lesson many of us need right now is all about staying relevant as a creator. AI is nipping at our heels — and perhaps our careers — and Jay and I riff about our personal strategies to stay relevant in the AI Era.

Branding 116

Branding Customer Marketing Marketers 116

Hootsuite

MAY 25, 2023

Let’s all welcome our robot overlords, as AI has proven to be an unstoppable force in digital marketing. With our beloved robots here to stay, it’s high time you kitted out your marketing toolbox with the best AI tools for social media! This blog post will cover 15 of the best tools AI social media marketing offers. We’ll look at tools to help you write, create videos and imagery, prompt the best hashtags and times to post, and much more.

Price 115

Price eCommerce User-Generated Advertising 115

Search Engine Land

MAY 25, 2023

Google opened access to its new Search Generative Experience and today – and our own Barry Schwartz is one of the first to gain access. Although he had to head offline for the holiday of Shavuot, he was able to share several tweets with images from his early testing. I’ve compiled most of those in this article so you can get an early look at the experiment that is Google SGE.

SEO 104

SEO 104

Martech

MAY 25, 2023

Customer engagement is essential to the growth of any business, yet so many companies fail to do it effectively. This could be due to messy data, limited resources or lack of expertise. Many companies do well in creating value for their customers, but the real key to a consistent growth engine is found in expanding value. Learn why you should aim for the latter when it comes to engaging customers.

Customer 102

Customer Customer Journey B2C Branding 102

Search Engine Land

MAY 25, 2023

Google Business Profile (GBP) services might have more to do with local rankings than previously thought, according to recent tests from Sterling Sky (Disclosure: I work at Sterling Sky) and Whitespark. Specifically, adding pre-defined services in GBP seemingly impacts local search rankings. Before this finding, you could do little with GBP to influence local search results beyond location, categories, reviews and keywords in the business name.

SEO 104

SEO Management Place Search Marketers 104

Orbit Media Studios

MAY 25, 2023

How-to content is among those gaining the most engagement and links. No wonder: It’s evergreen, actionable, and valuable. It teaches problem-solving to the audience. Given its topics’ relevancy, authors can refine and update it regularly to breathe new life into it and make it work again. The category of how-to content includes guides, instructional videos, tutorials, and articles that help the audience solve a particular problem.

User-Generated 101

User-Generated eBook Education Branding 101

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Search Engine Journal

MAY 25, 2023

Learn how you can combine link building and content creation to drive product page rankings in addition to secondary KPIs. The post How To Boost Key Product Page Rankings With Link Building & Content Marketing appeared first on Search Engine Journal.

Product 97

Product Content Marketing Marketing Marketers 97

Buffer Marketing

MAY 25, 2023

For the latest installment of Creators Unlocked , we speak to Josh Ho, a SaaS founder and creator – the latter a term he doesn't instinctually use, though it definitely applies. Josh earned his founder title with Referral Rock , a software company that eases the process of collecting referrals. But he also hosts two podcasts, writes a newsletter, and tweets to more than 17,000 followers on Twitter.

Transform 97

Transform Customer Acquisition Communications Social Media Marketing 97

Hootsuite

MAY 25, 2023

If you’ve ever seen a real estate agent’s smiling face on a bench, billboard, or bus (loving the blazers, ya’ll!), you know that advertising is a key part of the business. But in 2023, the most powerful real estate marketing is happening on social media. In high markets and recessions alike, savvy real estate agents are turning to social platforms to share home listings, generate leads, connect with clients, and showcase their expertise.

Real Estate 95

Real Estate User-Generated Social Media Marketing Inbound Marketing 95

Search Engine Land

MAY 25, 2023

Under budget constraints but also under pressure to generate growth, marketing and marketing ops leaders have been taking a close look at the ROI on martech solutions. We want to know what conclusions you have been reaching. Have you been consolidating your existing stack? Have you been gambling on promising new tools? Are you perhaps reducing your tech holdings?

Transform 94

Transform Place Customer Marketing 94

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Hubspot Marketing

MAY 25, 2023

Inbound marketing is all about building a relationship with prospects before they make a purchase. So what is inbound recruitment? Like inbound marketing, inbound recruitment relies on attracting candidates with blog posts, social media, videos, and webinars. Potential future employees can learn about your brand from this content before a position even opens.

Inbound Marketing 90

Inbound Marketing Customer Acquisition Communications SEO 90

Search Engine Land

MAY 25, 2023

Google has updated the badges some merchants display for their product listings in Google Search to say “Top Quality Store” instead of the original “Trusted Store” badge. Google posted “We’re updating the “Trusted Store” badge, so now when you score an excellent rating on your Shopping experience scorecard , the badge will say “Top Quality Store” instead.” No impact.

Shipping 94

Shipping Product Customer SEO 94

AWeber

MAY 25, 2023

The true measure of a website isn’t how flashy it looks. When you’re trying to build an email list, success comes down to one thing: how well can you turn web visitors into subscribers? New sign ups to your newsletter are called conversions. They’ll be your true goal here. And when it comes down to it, the most potent tool for converting viewers into email subscribers is your sign up page.

Email Marketing 89

Email Marketing Branding Marketing Marketers 89

Search Engine Land

MAY 25, 2023

In the world of content creation and customer experience, AI’s ability to alleviate tedious tasks has been hyped. However, for a successful digital asset management strategy, librarians still know best how to generate and manage complex information libraries using metadata. In this webinar, content experts will explain what content creators, managers and users need to know to ensure you can find, use and control your content in order to deliver maximum value.

SEO 91

SEO User-Generated Management Whitepaper 91

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Martech

MAY 25, 2023

Almost half of the most advanced CDP users have significant challenges with data integration, Gartner’s Matt Wakeman told an audience at Marketing Symposium. He described as “wishful thinking” the following sentiment: “If only we had a customer data platform, then we wouldn’t have to rely on IT to manage and integrate our data, and our customer data program would succeed!

Customer 88

Customer CMO Place Management 88

Search Engine Land

MAY 25, 2023

TikTok is testing an AI chatbot in select markets. Called Tako, the AI-powered tool is meant to help TikTok users with search and discovery. Why we care. Google has acknowledged that TikTok is a threat. So we’re watching closely as TikTok makes moves to improve search on its platform, as well as testing search ads. What it looks like. Here’s how TechCrunch described it: “It will appear on the right-hand side of the TikTok interface, above the user’s profile and other buttons fo

Entertainment 90

Entertainment Place Marketing Marketers 90

Rock Content

MAY 25, 2023

It’s possible to say that in today’s fast-paced digital landscape, consumers and decision-makers have higher expectations than ever before: they demand companies and brands to not only keep up with technology, but also consistently optimize the customer experience – after all, it seems that users from all around the world have become accustomed to seamless, personalized, and convenient experiences.

Market Trends 87

Market Trends Marketing Marketers User-Generated 87

Marketing Sherpa

MAY 25, 2023

Every Wednesday, we hold a free Marketing LiveClass as part of ChatGPT, CRO and AI: 40 Days to build a MECLABS SuperFunnel. Everyone is welcome to join and learn, as we build marketing funnels with members of the MECLABS SuperFunnel Research Cohort. In the LiveClass, marketers and entrepreneurs can ask questions in the webinar chat.

Communications 82

Communications Marketing Marketers 82

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Litmus

MAY 25, 2023

Welcome back to our monthly round-up of favorite emails! We at Litmus have handpicked a collection of emails that have landed in our inboxes recently—ones that captured our attention and kept us scrolling. From stylized ALT text , bite-sized content, exceptional email design , and captivating storytelling, get ready to be inspired as we unveil the best of our inboxes.

Education 81

Education Email Marketing Communications Management 81

Search Engine Land

MAY 25, 2023

Google has started to invite the first set of users to the new Search Generative Experience today. Some of you who have signed up for the waitlist should receive an email notifying you that you have access. What Google said. “Today, we’re starting to open up access to Search Labs, a new program to access early experiments from Google,” Google wrote. “If you’ve already signed up for the waitlist at labs.google.com/search, you’ll be notified by email when you can start testing La

User-Generated 110

User-Generated Education SEO 110

Digital Marketer

MAY 25, 2023

What if I say your company’s success relies on someone else’s success? Yes… you read it right! Growing your business is possible if your products or services are good enough and help users reach their goals. Today’s market is customer-centric, and the top-performing organizations are those that focus on customer success more than their competitors do.

Customer 72

Customer User-Generated eCommerce Education 72

CMO Network

MAY 25, 2023

Competitors large & small, legacy & new, are taking note and fueling the disruptive democratization of fintech. Even the U.S.

CMO 88

CMO 88

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Kuno Creative

MAY 25, 2023

When it comes to marketing to engineers and other technical types, you don’t have to reinvent the wheel. That’s what they do. Marketers need to facilitate their success in doing that reinvention. And, while that’s what good inbound marketing tactics should do in the first place – that is, continually delivering value that helps prospective clients decide to choose you to resolve their pain points – it requires a precision approach that respects an engineer’s time, talent and intelligence.

Inbound Marketing 70

Inbound Marketing Marketing Marketers Place 70

Martech

MAY 25, 2023

In the world of content creation and customer experience, AI’s ability to alleviate tedious tasks has been hyped. However, for a successful digital asset management strategy, librarians still know best how to generate and manage complex information libraries using metadata. In this webinar, content experts will explain what content creators, managers and users need to know to ensure you can find, use and control your content in order to deliver maximum value.

SEO 68

SEO User-Generated Management Customer 68

Duct Tape Marketing

MAY 25, 2023

The Power Of Digital Strategy In The Digital Age written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mike Lenox In this episode of the Duct Tape Marketing Podcast , I interview Mike Lenox. He is the Tayloe Murphy Professor of Business at the University of Virginia’s Darden School of Business. He has served on the faculty at Duke and NYU and as a visiting professor at Harvard, Stanford, and Oxford.

Transform 69

Transform CRM New Technology User-Generated 69

Martech

MAY 25, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week.

User-Generated 62

User-Generated Marketing Marketers Social Media Marketing 62

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding