Thu.May 25, 2023

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Using Scarcity in Marketing: A Roadmap to Higher Conversions

Social Media Examiner

Want to drive more sales? Wondering how to convince people to act on your offer immediately? In this article, you’ll discover how to use scarcity to improve your marketing conversions. How Scarcity Works in Marketing Cast your mind back to the early days of the Coronavirus pandemic: masks, rapid tests, lockdowns, daily walks… and the […] The post Using Scarcity in Marketing: A Roadmap to Higher Conversions appeared first on Social Media Examiner.

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Evolve Your Recruitment with Effective Content Marketing

Aspiration Marketing

To thrive, organizations must prioritize recruitment. And in this digital age, content marketing has emerged as a powerful tool for attracting and retaining the best talent in the industry. Through creating and disseminating compelling and informative content, organizations can captivate and inform prospective candidates, establish their employer brand, and optimize their recruitment endeavors.

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What is the “gist” of you? Staying relevant as a creator

Businesses Grow

I don’t know of a person on earth who has studied the art and science of content creation more than Jay Acunzo. Not only is Jay an extremely accomplished writer, podcaster, and producer, he’s a very gifted teacher. And the lesson many of us need right now is all about staying relevant as a creator. AI is nipping at our heels — and perhaps our careers — and Jay and I riff about our personal strategies to stay relevant in the AI Era.

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How To Create Disruptive, Innovative Content That Aligns With Your Brand

Content Marketing Institute

Great ideas don’t lead to innovative content unless they align with the brand’s vision and audience understanding. Follow this advice from two experts on the subject and a brand that's found success.

Branding 117
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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm of marketing potential!

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16 Best Keyword Research Tools For SEO via @sejournal, @lorenbaker

Search Engine Journal

Keyword research is a vital part of SEO. Here is a look at some of the best platforms you can use to find new opportunities. The post 16 Best Keyword Research Tools For SEO appeared first on Search Engine Journal.

SEO 112
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How Google Business Profile pre-defined services can impact local SEO

Search Engine Land

Google Business Profile (GBP) services might have more to do with local rankings than previously thought, according to recent tests from Sterling Sky (Disclosure: I work at Sterling Sky) and Whitespark. Specifically, adding pre-defined services in GBP seemingly impacts local search rankings. Before this finding, you could do little with GBP to influence local search results beyond location, categories, reviews and keywords in the business name.

SEO 104

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How to Fuel Social Media Content with Your Existing Work (According to a Founder)

Buffer Marketing

For the latest installment of Creators Unlocked , we speak to Josh Ho, a SaaS founder and creator – the latter a term he doesn't instinctually use, though it definitely applies. Josh earned his founder title with Referral Rock , a software company that eases the process of collecting referrals. But he also hosts two podcasts, writes a newsletter, and tweets to more than 17,000 followers on Twitter.

Transform 103
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How To Boost Key Product Page Rankings With Link Building & Content Marketing via @sejournal, @sejournal

Search Engine Journal

Learn how you can combine link building and content creation to drive product page rankings in addition to secondary KPIs. The post How To Boost Key Product Page Rankings With Link Building & Content Marketing appeared first on Search Engine Journal.

Product 97
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How to Recruit Top Talent Using an Inbound Framework

Hubspot Marketing

Inbound marketing is all about building a relationship with prospects before they make a purchase. So what is inbound recruitment? Like inbound marketing, inbound recruitment relies on attracting candidates with blog posts, social media, videos, and webinars. Potential future employees can learn about your brand from this content before a position even opens.

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State of Marketing Report 2023: The Top 5 Marketing Trends To Leverage ROI This Year

Rock Content

It’s possible to say that in today’s fast-paced digital landscape, consumers and decision-makers have higher expectations than ever before: they demand companies and brands to not only keep up with technology, but also consistently optimize the customer experience – after all, it seems that users from all around the world have become accustomed to seamless, personalized, and convenient experiences.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Gartner: Give up on the complete view of the customer

Martech

Almost half of the most advanced CDP users have significant challenges with data integration, Gartner’s Matt Wakeman told an audience at Marketing Symposium. He described as “wishful thinking” the following sentiment: “If only we had a customer data platform, then we wouldn’t have to rely on IT to manage and integrate our data, and our customer data program would succeed!

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Are you getting the most from your martech stack? Take the 2023 Replacement Survey

Search Engine Land

Under budget constraints but also under pressure to generate growth, marketing and marketing ops leaders have been taking a close look at the ROI on martech solutions. We want to know what conclusions you have been reaching. Have you been consolidating your existing stack? Have you been gambling on promising new tools? Are you perhaps reducing your tech holdings?

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Communicating Value Proposition: We answer questions from marketers and entrepreneurs

Marketing Sherpa

Every Wednesday, we hold a free Marketing LiveClass as part of ChatGPT, CRO and AI: 40 Days to build a MECLABS SuperFunnel. Everyone is welcome to join and learn, as we build marketing funnels with members of the MECLABS SuperFunnel Research Cohort. In the LiveClass, marketers and entrepreneurs can ask questions in the webinar chat.

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Google Top Quality Store badge replaced Trusted Store badge

Search Engine Land

Google has updated the badges some merchants display for their product listings in Google Search to say “Top Quality Store” instead of the original “Trusted Store” badge. Google posted “We’re updating the “Trusted Store” badge, so now when you score an excellent rating on your Shopping experience scorecard , the badge will say “Top Quality Store” instead.” No impact.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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The Litmus Team’s Favorite Emails for May 2023

Litmus

Welcome back to our monthly round-up of favorite emails! We at Litmus have handpicked a collection of emails that have landed in our inboxes recently—ones that captured our attention and kept us scrolling. From stylized ALT text , bite-sized content, exceptional email design , and captivating storytelling, get ready to be inspired as we unveil the best of our inboxes.

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SEO and ChatGPT: What’s DAM got to do with it? by Cynthia Ramsaran

Search Engine Land

In the world of content creation and customer experience, AI’s ability to alleviate tedious tasks has been hyped. However, for a successful digital asset management strategy, librarians still know best how to generate and manage complex information libraries using metadata. In this webinar, content experts will explain what content creators, managers and users need to know to ensure you can find, use and control your content in order to deliver maximum value.

SEO 88
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Marketing to Engineers: Strategy to Meet Technical Minds Where They Are

Kuno Creative

When it comes to marketing to engineers and other technical types, you don’t have to reinvent the wheel. That’s what they do. Marketers need to facilitate their success in doing that reinvention. And, while that’s what good inbound marketing tactics should do in the first place – that is, continually delivering value that helps prospective clients decide to choose you to resolve their pain points – it requires a precision approach that respects an engineer’s time, talent and intelligence.

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TikTok tests AI chatbot for search and discovery

Search Engine Land

TikTok is testing an AI chatbot in select markets. Called Tako, the AI-powered tool is meant to help TikTok users with search and discovery. Why we care. Google has acknowledged that TikTok is a threat. So we’re watching closely as TikTok makes moves to improve search on its platform, as well as testing search ads. What it looks like. Here’s how TechCrunch described it: “It will appear on the right-hand side of the TikTok interface, above the user’s profile and other buttons fo

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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SEO and ChatGPT: What’s DAM got to do with it?

Martech

In the world of content creation and customer experience, AI’s ability to alleviate tedious tasks has been hyped. However, for a successful digital asset management strategy, librarians still know best how to generate and manage complex information libraries using metadata. In this webinar, content experts will explain what content creators, managers and users need to know to ensure you can find, use and control your content in order to deliver maximum value.

SEO 71
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Google opens access to Search Generative Experience today

Search Engine Land

Google has started to invite the first set of users to the new Search Generative Experience today. Some of you who have signed up for the waitlist should receive an email notifying you that you have access. What Google said. “Today, we’re starting to open up access to Search Labs, a new program to access early experiments from Google,” Google wrote. “If you’ve already signed up for the waitlist at labs.google.com/search, you’ll be notified by email when you can start testing La

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The Power Of Digital Strategy In The Digital Age

Duct Tape Marketing

The Power Of Digital Strategy In The Digital Age written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mike Lenox In this episode of the Duct Tape Marketing Podcast , I interview Mike Lenox. He is the Tayloe Murphy Professor of Business at the University of Virginia’s Darden School of Business. He has served on the faculty at Duke and NYU and as a visiting professor at Harvard, Stanford, and Oxford.

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AI and marketing technology: This week’s releases

Martech

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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The Litmus Team’s Favorite Emails for May 2023

Litmus

Welcome back to our monthly round-up of favorite emails! We at Litmus have handpicked a collection of emails that have landed in our inboxes recently—ones that captured our attention and kept us scrolling. From stylized ALT text , bite-sized content, exceptional email design , and captivating storytelling, get ready to be inspired as we unveil the best of our inboxes.

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How Changemaker Fanshen Cox Is Helping Movies Like ‘Air’ Use The Inclusion Rider To Drive Diversity In Hollywood

CMO Network

Inclusion Rider is a clause that can be added to an actor's contract, requesting a certain level of diversity in the cast and crew of a film or television production.

Product 52
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6 Activewear Trends for Your Influencer Program

Traackr

Check out 6 activewear trends that you could incorporate into your product and influencer program strategy.

Product 59
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The 15 Best AI Tools for Social Media in 2023

Hootsuite

Let’s all welcome our robot overlords, as AI has proven to be an unstoppable force in digital marketing. With our beloved robots here to stay, it’s high time you kitted out your marketing toolbox with the best AI tools for social media! This blog post will cover 15 of the best tools AI social media marketing offers. We’ll look at tools to help you write, create videos and imagery, prompt the best hashtags and times to post, and much more.

Price 117
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How to Perfect Personalized Marketing with the Help of Your Data Warehouse

Hubspot Marketing

Today, the bar for personalized customer engagement is higher than ever. As a marketer, you know that customer data is key to delivering personalized experiences that drive growth. A whopping 82% of marketers say having high-quality data on their target audience is important to succeeding in their role – but more than half of them say they're missing key information.

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16 Real Estate Social Media Statistics to Know in 2023

Hootsuite

If you’ve ever seen a real estate agent’s smiling face on a bench, billboard, or bus (loving the blazers, ya’ll!), you know that advertising is a key part of the business. But in 2023, the most powerful real estate marketing is happening on social media. In high markets and recessions alike, savvy real estate agents are turning to social platforms to share home listings, generate leads, connect with clients, and showcase their expertise.

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Sign up page strategies proven to increase your email audience

AWeber

The true measure of a website isn’t how flashy it looks. When you’re trying to build an email list, success comes down to one thing: how well can you turn web visitors into subscribers? New sign ups to your newsletter are called conversions. They’ll be your true goal here. And when it comes down to it, the most potent tool for converting viewers into email subscribers is your sign up page.

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6 reasons why you need a marketing work management tool

Martech

The shift to remote work has created the need to bring teams together using work management platforms and project management tools. Regardless of whether the majority of your marketing team is back at the office or still working remotely, the entire organization can benefit from implementing a marketing work management platform. “There has been an increase in the output that marketing teams are required to bring to the table, and even more focus on metrics and ROI than ever before,” said Brianna

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.