Social Media Examiner

MAY 25, 2023

Want to drive more sales? Wondering how to convince people to act on your offer immediately? In this article, you’ll discover how to use scarcity to improve your marketing conversions. How Scarcity Works in Marketing Cast your mind back to the early days of the Coronavirus pandemic: masks, rapid tests, lockdowns, daily walks… and the […] The post Using Scarcity in Marketing: A Roadmap to Higher Conversions appeared first on Social Media Examiner.

Marketing 85

Marketing Marketers Social Media Marketing 85

Aspiration Marketing

MAY 25, 2023

To thrive, organizations must prioritize recruitment. And in this digital age, content marketing has emerged as a powerful tool for attracting and retaining the best talent in the industry. Through creating and disseminating compelling and informative content, organizations can captivate and inform prospective candidates, establish their employer brand, and optimize their recruitment endeavors.

Content Marketing 194

Content Marketing Marketing Marketers Branding 194

Content Marketing Institute

MAY 25, 2023

Great ideas don’t lead to innovative content unless they align with the brand’s vision and audience understanding. Follow this advice from two experts on the subject and a brand that's found success.

Branding 121

Branding 121

Businesses Grow

MAY 25, 2023

I don’t know of a person on earth who has studied the art and science of content creation more than Jay Acunzo. Not only is Jay an extremely accomplished writer, podcaster, and producer, he’s a very gifted teacher. And the lesson many of us need right now is all about staying relevant as a creator. AI is nipping at our heels — and perhaps our careers — and Jay and I riff about our personal strategies to stay relevant in the AI Era.

Branding 118

Branding Customer Marketing Marketers 118

Advertisement

Ensure you are contacting leads on their schedule with this report! In our study of over 754,000 leads, we looked at what time of day people are most likely to respond, as well as response rates and qualification rates during business hours and after-hours. Download now to learn more.

Buffer Marketing

MAY 25, 2023

For the latest installment of Creators Unlocked , we speak to Josh Ho, a SaaS founder and creator – the latter a term he doesn't instinctually use, though it definitely applies. Josh earned his founder title with Referral Rock , a software company that eases the process of collecting referrals. But he also hosts two podcasts, writes a newsletter, and tweets to more than 17,000 followers on Twitter.

Transform 116

Transform Customer Acquisition Communications Social Media Marketing 116

Search Engine Journal

MAY 25, 2023

Keyword research is a vital part of SEO. Here is a look at some of the best platforms you can use to find new opportunities. The post 16 Best Keyword Research Tools For SEO appeared first on Search Engine Journal.

SEO 112

SEO 112

Search Engine Land

MAY 25, 2023

Google Business Profile (GBP) services might have more to do with local rankings than previously thought, according to recent tests from Sterling Sky (Disclosure: I work at Sterling Sky) and Whitespark. Specifically, adding pre-defined services in GBP seemingly impacts local search rankings. Before this finding, you could do little with GBP to influence local search results beyond location, categories, reviews and keywords in the business name.

SEO 106

SEO Management Place Search Marketers 106

Martech

MAY 25, 2023

Almost half of the most advanced CDP users have significant challenges with data integration, Gartner’s Matt Wakeman told an audience at Marketing Symposium. He described as “wishful thinking” the following sentiment: “If only we had a customer data platform, then we wouldn’t have to rely on IT to manage and integrate our data, and our customer data program would succeed!

Customer 98

Customer CMO Place Management 98

Rock Content

MAY 25, 2023

It’s possible to say that in today’s fast-paced digital landscape, consumers and decision-makers have higher expectations than ever before: they demand companies and brands to not only keep up with technology, but also consistently optimize the customer experience – after all, it seems that users from all around the world have become accustomed to seamless, personalized, and convenient experiences.

Market Trends 98

Market Trends Marketing Marketers User-Generated 98

Kuno Creative

MAY 25, 2023

When it comes to marketing to engineers and other technical types, you don’t have to reinvent the wheel. That’s what they do. Marketers need to facilitate their success in doing that reinvention. And, while that’s what good inbound marketing tactics should do in the first place – that is, continually delivering value that helps prospective clients decide to choose you to resolve their pain points – it requires a precision approach that respects an engineer’s time, talent and intelligence.

Inbound Marketing 98

Inbound Marketing Marketing Marketers Place 98

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

PR

Search Engine Journal

MAY 25, 2023

Learn how you can combine link building and content creation to drive product page rankings in addition to secondary KPIs. The post How To Boost Key Product Page Rankings With Link Building & Content Marketing appeared first on Search Engine Journal.

Product 97

Product Content Marketing Marketing Marketers 97

Search Engine Land

MAY 25, 2023

Under budget constraints but also under pressure to generate growth, marketing and marketing ops leaders have been taking a close look at the ROI on martech solutions. We want to know what conclusions you have been reaching. Have you been consolidating your existing stack? Have you been gambling on promising new tools? Are you perhaps reducing your tech holdings?

Transform 95

Transform Place Customer Marketing 95

Litmus

MAY 25, 2023

Welcome back to our monthly round-up of favorite emails! We at Litmus have handpicked a collection of emails that have landed in our inboxes recently—ones that captured our attention and kept us scrolling. From stylized ALT text , bite-sized content, exceptional email design , and captivating storytelling, get ready to be inspired as we unveil the best of our inboxes.

Education 87

Education Email Marketing Communications Management 87

Search Engine Land

MAY 25, 2023

Google has updated the badges some merchants display for their product listings in Google Search to say “Top Quality Store” instead of the original “Trusted Store” badge. Google posted “We’re updating the “Trusted Store” badge, so now when you score an excellent rating on your Shopping experience scorecard , the badge will say “Top Quality Store” instead.” No impact.

Shipping 95

Shipping Product Customer SEO 95

Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2

Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data! Instead of searching for ways to showcase your products, reach out to the customers that are searching for your solutions — then build your messaging around their needs to set you apart from the competition. 🚀 With

Marketing

Martech

MAY 25, 2023

In the world of content creation and customer experience, AI’s ability to alleviate tedious tasks has been hyped. However, for a successful digital asset management strategy, librarians still know best how to generate and manage complex information libraries using metadata. In this webinar, content experts will explain what content creators, managers and users need to know to ensure you can find, use and control your content in order to deliver maximum value.

SEO 79

SEO User-Generated Management Customer 79

Search Engine Land

MAY 25, 2023

In the world of content creation and customer experience, AI’s ability to alleviate tedious tasks has been hyped. However, for a successful digital asset management strategy, librarians still know best how to generate and manage complex information libraries using metadata. In this webinar, content experts will explain what content creators, managers and users need to know to ensure you can find, use and control your content in order to deliver maximum value.

SEO 92

SEO User-Generated Management Whitepaper 92

Marketing Sherpa

MAY 25, 2023

Every Wednesday, we hold a free Marketing LiveClass as part of ChatGPT, CRO and AI: 40 Days to build a MECLABS SuperFunnel. Everyone is welcome to join and learn, as we build marketing funnels with members of the MECLABS SuperFunnel Research Cohort. In the LiveClass, marketers and entrepreneurs can ask questions in the webinar chat.

Communications 81

Communications Marketing Marketers 81

Search Engine Land

MAY 25, 2023

TikTok is testing an AI chatbot in select markets. Called Tako, the AI-powered tool is meant to help TikTok users with search and discovery. Why we care. Google has acknowledged that TikTok is a threat. So we’re watching closely as TikTok makes moves to improve search on its platform, as well as testing search ads. What it looks like. Here’s how TechCrunch described it: “It will appear on the right-hand side of the TikTok interface, above the user’s profile and other buttons fo

Entertainment 92

Entertainment Place Marketing Marketers 92

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

Marketing

Martech

MAY 25, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week.

User-Generated 71

User-Generated Marketing Marketers Social Media Marketing 71

Search Engine Land

MAY 25, 2023

Google has started to invite the first set of users to the new Search Generative Experience today. Some of you who have signed up for the waitlist should receive an email notifying you that you have access. What Google said. “Today, we’re starting to open up access to Search Labs, a new program to access early experiments from Google,” Google wrote. “If you’ve already signed up for the waitlist at labs.google.com/search, you’ll be notified by email when you can start testing La

User-Generated 113

User-Generated Education SEO 113

Duct Tape Marketing

MAY 25, 2023

The Power Of Digital Strategy In The Digital Age written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mike Lenox In this episode of the Duct Tape Marketing Podcast , I interview Mike Lenox. He is the Tayloe Murphy Professor of Business at the University of Virginia’s Darden School of Business. He has served on the faculty at Duke and NYU and as a visiting professor at Harvard, Stanford, and Oxford.

Transform 72

Transform CRM New Technology User-Generated 72

Litmus

MAY 25, 2023

Welcome back to our monthly round-up of favorite emails! We at Litmus have handpicked a collection of emails that have landed in our inboxes recently—ones that captured our attention and kept us scrolling. From stylized ALT text , bite-sized content, exceptional email design , and captivating storytelling, get ready to be inspired as we unveil the best of our inboxes.

Education 56

Education Email Marketing Communications Management 56

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

Customer

Hubspot Marketing

MAY 25, 2023

Inbound marketing is all about building a relationship with prospects before they make a purchase. So what is inbound recruitment? Like inbound marketing, inbound recruitment relies on attracting candidates with blog posts, social media, videos, and webinars. Potential future employees can learn about your brand from this content before a position even opens.

Inbound Marketing 56

Inbound Marketing Customer Acquisition Communications SEO 56

CMO Network

MAY 25, 2023

Inclusion Rider is a clause that can be added to an actor's contract, requesting a certain level of diversity in the cast and crew of a film or television production.

Product 52

Product CMO 52

Traackr

MAY 25, 2023

Check out 6 activewear trends that you could incorporate into your product and influencer program strategy.

Product 59

Product 59

Hootsuite

MAY 25, 2023

Let’s all welcome our robot overlords, as AI has proven to be an unstoppable force in digital marketing. With our beloved robots here to stay, it’s high time you kitted out your marketing toolbox with the best AI tools for social media! This blog post will cover 15 of the best tools AI social media marketing offers. We’ll look at tools to help you write, create videos and imagery, prompt the best hashtags and times to post, and much more.

Price 120

Price eCommerce User-Generated Advertisers 120

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Hubspot Marketing

MAY 25, 2023

Today, the bar for personalized customer engagement is higher than ever. As a marketer, you know that customer data is key to delivering personalized experiences that drive growth. A whopping 82% of marketers say having high-quality data on their target audience is important to succeeding in their role – but more than half of them say they're missing key information.

Personalized Marketing 96

Personalized Marketing CRM Marketing Marketers 96

Hootsuite

MAY 25, 2023

If you’ve ever seen a real estate agent’s smiling face on a bench, billboard, or bus (loving the blazers, ya’ll!), you know that advertising is a key part of the business. But in 2023, the most powerful real estate marketing is happening on social media. In high markets and recessions alike, savvy real estate agents are turning to social platforms to share home listings, generate leads, connect with clients, and showcase their expertise.

Real Estate 99

Real Estate User-Generated Social Media Marketing Inbound Marketing 99

AWeber

MAY 25, 2023

The true measure of a website isn’t how flashy it looks. When you’re trying to build an email list, success comes down to one thing: how well can you turn web visitors into subscribers? New sign ups to your newsletter are called conversions. They’ll be your true goal here. And when it comes down to it, the most potent tool for converting viewers into email subscribers is your sign up page.

Email Marketing 83

Email Marketing Branding Marketing Marketers 83

Martech

MAY 25, 2023

The shift to remote work has created the need to bring teams together using work management platforms and project management tools. Regardless of whether the majority of your marketing team is back at the office or still working remotely, the entire organization can benefit from implementing a marketing work management platform. “There has been an increase in the output that marketing teams are required to bring to the table, and even more focus on metrics and ROI than ever before,” said Brianna

Management 94

Management Marketing Marketers Communications 94

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing