Sprout Social

MARCH 14, 2025

Picture this: a beauty influencer swipes on a new lipgloss shade during a livestream. She answers questions in real-time as thousands of viewers watch. Within minutes, the product sells out. Sounds too good to be true? Its not. This is the power of live social shopping, a retail trend that started in China that is reshaping social commerce worldwide.

Branding 122

Branding Gen Z Energy Shoppers 122

Hubspot Marketing

MARCH 14, 2025

If youre staring at a blank screen (weve all been there) trying to figure out how to develop a marketing brief, there are a few questions you can ask yourself to get to the heart of the problems and solutions your campaign will address. Use these guiding questions alongside our free marketing brief templates to help you create a brief that has just enough information but not too much to get your team excited and on the same page.

Copywriting 104

Copywriting Marketing Marketers Communications 104

Martech

MARCH 14, 2025

As a marketer, you are uniquely positioned to create compelling use cases for dismantling customer data silos. Your deep understanding of customer behavior, cross-functional perspective and ability to demonstrate tangible business impact make you a key player in this effort. Martech whether you are selecting, implementing or managing these platforms gives you another way to lead in using customer data.

Customer 99

Customer Customer Journey Customer Acquisition Management 99

Emanuel P SEO Blog

MARCH 14, 2025

I recently joined The Couch Pod with host Charles from Ivy Flip to discuss how couch flippers and furniture resellers can leverage SEO and digital marketing to grow their businesses. We covered everything from optimizing Google Business Profiles to building websites that generate consistent leadswithout relying on marketplace algorithms. Thank you Charles, and you team, for having me.

SEO 59

SEO Digital Marketing Marketing Marketers 59

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Martech

MARCH 14, 2025

Fewer than one in five marketers report seeing high utilization of CDP platforms, according to Gartner. While this indicates CDPs are struggling to find a niche with their users at some organizations, there’s a bigger problem facing many CDPs before users even get their hands on the technology deployment. Enterprise software applications are notorious for complex deployments.

Key Performance Indicator 61

Key Performance Indicator Customer Journey Finance Education 61

Martech

MARCH 14, 2025

Todays CMO is more data-driven, digital and customer-focused than ever. As a leader, you must understand your organizations data needs, AI’s expanding role and how customer experience management impacts acquisition and retention. While this isnt new, one thing remains certain change is constant. What feels like rapid transformation today will only accelerate in the coming years.

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Transform CMO CRM Customer Journey 122