Kuno Creative
JUNE 8, 2023
Over the past few years – and even months – inbound content marketing strategies have changed at a velocity that is reminiscent of being on a rollercoaster in the dark, leaving marketing teams feeling unsure of the way forward. What is the best way to increase brand awareness and attract qualified leads? Those answers can differ greatly from strategies you used just a couple of years ago.
Sprout Social
JUNE 8, 2023
We all dread dealing with customer service. From long hold times to unanswered emails, it can create an unpleasant experience. Traditionally, customers call a toll-free support number or send an email to the help desk. Now there’s a third option: social media. More customers are turning to social media for their customer service, which creates a goldmine of valuable insights into their activities.
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Hubspot Marketing
JUNE 8, 2023
A customer doesn’t just mindlessly purchase a product or service. They go through an entire journey, from discovering your brand, to purchasing your product or service, to sometimes recommending it to someone else. To make sense of your customer’s journey, you’ll need to leverage customer journey analytics. Every business, startup or enterprise — in any industry — needs to understand how customers interact with their brand.
Aspiration Marketing
JUNE 8, 2023
An exceptional webinar landing page can make all the difference in generating leads and filling up those virtual seats. A well-crafted landing page can be the difference between a packed room and an awkward one-on-one conversation. So, what makes a landing page effective? It's all about the right balance of design, messaging, and an irresistible offer.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Content Marketing Institute
JUNE 8, 2023
Does it matter to content marketers if a writer uses ChatGPT, Google’s Bard, or other AI content creation tools? And if it does, what tools can help you in that assessment process? We tested four of them.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
JUNE 8, 2023
Generative AI and large language models are making customer experience platforms more accessible and humanized. These advances in recent months build on years of AI development that customer service and experience company NICE has put into their experience software. The company unveiled generative AI use cases at this week’s NICE Interactions event in New York.
Search Engine Land
JUNE 8, 2023
Google has cut down the time it takes for the new Search Generative Experience , which was opened to some users a few weeks ago by half the time. Google said it released a “major improvement that reduces the time it takes to generate AI snapshots by half,” Danny Sullivan, Google’s Search Liaison wrote on Twitter. Half the time. One of the early complaints about Google’s Search Generative Experience was how long it took for Google to respond with an AI-generated answer or
Buffer Marketing
JUNE 8, 2023
Welcome back to Creators Unlocked , a series where we interview creators about their best practices. Today, we’re spotlighting Lloyd George, a multifaceted creator, and entrepreneur. Lloyd’s dipped his fingers in all content pies, from podcasting to TikTok, consistently producing engaging content for his audience. 💡 To keep up with Lloyd, check out his website , TikTok , LinkedIn , podcast , and subscribe to his newsletter.
Martech
JUNE 8, 2023
“AI is the new UI,” said Salesforce President Sarah Franklin at the Salesforce Connections marketing and commerce event in Chicago this week. What this means, she said, is that the familiar experience of “pecking through” websites to find and learn about products will be replaced by generative AI-powered engagement that will take each prospect or customer on a journey based around their needs and interests — using their interactions, of course, as “prompts.” F
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Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Social Media Examiner
JUNE 8, 2023
Want to launch a new podcast or video series? Wondering how Social Media Examiner does it? In this article, you’ll discover how Social Media Examiner conceived and launched a new show in 9 weeks. Why Does Social Media Examiner Produce Shows? We started making podcasts back in 2012. Since then, the Social Media Marketing Podcast […] The post Developing Shows: Behind the Scenes at Social Media Examiner appeared first on Social Media Examiner.
Scoop.it!
JUNE 8, 2023
Deep into the internet age, it’s rare to find someone who doesn’t run their own website: whether it’s as a freelancer, to promote their hobby, or for their business. In fact, with over 70 million new posts being published on WordPress each month alone , is it any wonder that blogging, content and digital marketing have become core tenets of the modern marketer’s strategy?
Buffer Marketing
JUNE 8, 2023
We’re firmly in the Information Age, which means we can have 25 synonyms for a word within seconds and get a boatload of facts about anything else we can think of with the tap of a touchscreen. But along with being able to access all of it comes the challenge of organizing, finessing, and presenting it. Composing a new marketing email for your small business, drafting slides for a presentation to your grad students, and drafting an iconic Twitter thread?
Litmus
JUNE 8, 2023
You know accessibility matters. You probably wouldn’t be on this page if you didn’t already know that it’s important to make sure that everyone reading your email gets to love and appreciate your email’s contents, regardless of how they’re accessing said email. (High-five!) Now, that said, there’s loads of ways you can work to make your emails more accessible.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
ConsumerTalk
JUNE 8, 2023
Learn about which marketing methods have the highest returns on investment (ROIs) and which may be worth using in your business.
AWeber
JUNE 8, 2023
As the U.S. prepares to celebrate Independence Day, there’s another holiday trend Americans can expect to look forward to: July 4th promotional emails. Whether you plan to host a huge sale, offer exclusive discounts or simply take a holiday spin on your typical content, getting your emails to stand out in the inbox can be a doozy – especially when there are hundreds of other businesses tying the holiday to their emails too.
Search Engine Land
JUNE 8, 2023
LinkedIn is testing generative AI and will soon give advertisers in-stream video ads, Conversation Ads and Thought Leader Ads. Why we care. LinkedIn continues to test and roll out new tools and ad formats that could help advertisers more efficiently reach their target audience on the platform, improve ROI and increase revenue. Testing Generative AI.
Martech
JUNE 8, 2023
Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Here is a roundup of actual AI-powered martech products, platforms and features announced this week.
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Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Search Engine Land
JUNE 8, 2023
I’ve worked in SEO for a long time, and it still shocks me when I ask new clients to see their old agency’s SEO strategy. 99% of the time, nothing is documented. In this article, I’ll teach you exactly how to create a strategic SEO process that leads to results. You’ll learn my four-stage process, and I’ll even advise you on what to charge.
InTouch Marketing
JUNE 8, 2023
You’re on a mission to begin a collaborative partnership with a digital marketing agency that can help your business develop innovative strategies for growth.
Search Engine Land
JUNE 8, 2023
If you manage affiliate programs, you know the positive impact of being featured in Good Housekeeping, CNN Underscored, Wirecutter and Rolling Stone’s listicles. They optimize incredibly well for high-intent shopping phrases. You see substantially higher conversion rates from the trust they add to the referral. Major media adds credibility to your brand.
CMO Network
JUNE 8, 2023
Digital is now a requirement for customer experiences. As tech evolves and customers change, how can brands know what to prioritize?
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Search Engine Land
JUNE 8, 2023
Amazon is reportedly planning to launch ads on its Prime Video streaming service. The move, which would see the introduction of short commercial breaks, has been in discussion for weeks, the Wall Street Journal reported. Amazon has not officially confirmed the news, but industry insiders have said that Prime subscribers would have the option to pay extra for ad-free shows and films if plans do go ahead.
Litmus
JUNE 8, 2023
You know accessibility matters. You probably wouldn’t be on this page if you didn’t already know that it’s important to make sure that everyone reading your email gets to love and appreciate your email’s contents, regardless of how they’re accessing said email. (High-five!) Now, that said, there’s loads of ways you can work to make your emails more accessible.
Search Engine Land
JUNE 8, 2023
Google Ads API version 14 has been rolled out with several major updates, including new features to support the move from Universal Analytics to Google Analytics 4. Why we care. Version 14 of Google Ads API offers an improved user experience by enhancing both campaign management and performance. What’s new? Here are just a few highlights of the 2023 update.
CMO Network
JUNE 8, 2023
New research from Adobe finds that delivering a standout and personalised experience has never been more important, even as economic conditions remain tight.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Search Engine Land
JUNE 8, 2023
Microsoft Store Ads will now appear in Bing search results, the company announced. Previously only available in the U.S., Microsoft will also open access to Store Ads to advertisers around the world. Why we care. Aside from expanding the reach of Store Ads campaigns beyond the Microsoft Store to Bing’s search results, advertisers will now have the opportunity to reach customers outside of the U.S. as Microsoft Store Ads is going global this month, with plans to expand to 150 new regions.
Lynton Web
JUNE 8, 2023
You wouldn’t drive a sedan with three wheels, so why keep adding to a severely underperforming blog? Most often, it’s because you may not realize which of your content is driving results, which isn’t, and where your gaps lie. Fortunately, that’s where a content audit comes into play. Content is the driving force of your website, so it’s essential to keep tabs on its health.
Search Engine Land
JUNE 8, 2023
Google will only consider trademark complaints against specific advertisers and ads starting July 24. That’s the date when Google Ads will roll out global changes to its Trademark Policy. Google is notifying advertisers about these trademark policy changes today. Why we care. Google said this will policy update should make resolutions faster and easier and reduce industry-wide restrictions, which can be frustrating for advertisers.
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