Quikly
APRIL 11, 2023
Once you’ve learned the core principles of consumer psychology , along with its benefits and tactics , you might find yourself ready to start using it. But you might also have more questions about what psychology in marketing campaigns looks like in action and if it can truly help the bottom line.
Aspiration Marketing
APRIL 11, 2023
Email marketing is an effective and cost-efficient way for businesses to reach and engage customers. A well-built email campaign can help businesses promote products and services, keep customers informed, and boost customer loyalty. Email marketing is a great way to nurture leads and drive sales. However, many companies overlook the benefits that email marketing can offer them.
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Search Engine Journal
APRIL 11, 2023
ChatGPT is not the only kid on the block. Find the AI chatbot that best suits your needs among these 11 alternatives. The post 11 ChatGPT Alternatives You Can Try In 2023 appeared first on Search Engine Journal.
Marketing Insider Group
APRIL 11, 2023
Wait! Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Even though these options might sound like the logical next-step for your business, what you really need is a website that attracts the right people, communicates your company’s specialty, and converts traffic into
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Search Engine Land
APRIL 11, 2023
While many SEO practitioners will smirk at the term “ E-E-A-T ” and immediately the ink about what’s for lunch, they aren’t necessarily wrong. To achieve E-E-A-T, various crucial “ingredients” must seamlessly come together and result in quality. This article explores how to incorporate local SEO tactics into an E-E-A-T strategy.
Content Marketing Institute
APRIL 11, 2023
Content marketing programs can face big cuts when the chips are down. Here’s how to prove your value to executive stakeholders and preserve your budget.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Social Media Examiner
APRIL 11, 2023
Want to keep YouTube viewers engaged for longer? Wondering how to create playlists that attract and retain engaged viewers? In this article, you’ll discover how to create and optimize YouTube playlists for search and watch time. Why Marketers Should Care About YouTube Playlists A relatively underrated feature for YouTube channels, playlists are crucial for generating […] The post Boosting Your YouTube Views and Retention With Playlists appeared first on Social Media Examiner.
Hubspot Marketing
APRIL 11, 2023
If you’re keeping up with conversations about generative AI , you’ve likely heard of Jasper.ai. In this post, I’ll cover its top features, show how it works, and explain the pros and cons of using this software. What is Jasper.ai? Jasper.ai Features How Jasper.ai Works What are the pros and cons of Jasper.ai? How much does Jasper.ai cost? The tool offers hundreds of templates to choose from, responding to many scenarios – like if you want to write a long-form blog post or need the perfect respon
Search Engine Journal
APRIL 11, 2023
Check out these five enterprise SEO trends and areas of opportunity to watch for in 2023. The post 5 Enterprise SEO Trends To Watch In 2023 appeared first on Search Engine Journal.
Hubspot Marketing
APRIL 11, 2023
While many think quiet quitting is nothing more than setting healthy boundaries, others see it as a sign of poor work ethic. We could debate whether quiet quitting is good or bad forever. But, are workplaces actually taking the time to understand why it happens and how they can effectively and supportively address it? In this post, we analyze data from 500 marketing leaders to learn how leaders are keeping up with quiet quitting, why they think it happens, and how they plan to navigate it.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Search Engine Journal
APRIL 11, 2023
Two security vulnerabilities affect the popular All-In-One Security (AIOS) WordPress plugin The post WordPress Security Plugin Vulnerability Affects +1 Million Sites appeared first on Search Engine Journal.
Content Marketing Institute
APRIL 11, 2023
The authors of an open letter from the Future of Life Institute damaged their own message when they didn’t help readers realize their best next experience.
Hubspot Marketing
APRIL 11, 2023
AI-generated content is a fascinating development, and we’re seeing more and more articles, stories, and images created by AI tools. (Thanks, AI, for the intro sentence.) But, the rise of advanced AI generation tools has exposed potential issues , from people being unable to detect the difference between AI and human generations to AI predictions and analysis being flat-out wrong.
Buffer Marketing
APRIL 11, 2023
Two months back, we launched Buffer’s AI Assistant. It’s one of the most popular features we’ve ever launched at Buffer. Since launching AI has assisted in creating over 31,500 posts for 8,100 users. That’s 2.5 million AI-generated words created in Buffer. So, you won’t be surprised to hear we’ve been hard at work making it both smarter and faster.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Hubspot Marketing
APRIL 11, 2023
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Come on Barbie, let’s go party. Last week the trailer and cast posters for this summer’s anticipated film Barbie the Movie got social media buzzing. The trailer itself is fairly vague. Outside of introducing the main characters of the film, the clip reveals few details about the actual plot to build intrigue among audiences.
Hootsuite
APRIL 11, 2023
A SWOT analysis is a long-proven method of analyzing where your brand stands and how you’re stacking up against the competition. A social media SWOT analysis takes a close look at the social media landscape for your niche. It helps you understand what you’re doing right, where you can improve, and how you can learn from others’ successes and missteps.
Search Engine Journal
APRIL 11, 2023
Google's John Mueller offers his insights into how Google handles links from news sites The post Google’s John Mueller On Links From News Sites appeared first on Search Engine Journal.
Martech
APRIL 11, 2023
Picture this. It’s 2010 and I’m working on my passion project, SLentrepreneur Magazine. It’s an online publication dedicated to real-world business in the virtual world of Second Life, managed by my avatar persona, Avarie Parker and a global team of avatars composed of writers, editors, photographers and videographers. I was hunting down a story on one of the biggest and most notable businessmen in the virtual world.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Kevin Indig
APRIL 11, 2023
Wish you could get more traffic from Google? Half the battle is understanding WHAT you need to fix on your site. This is the power of Ahrefs Webmaster Tools! A cost-friendlier alternative to expensive audits. AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. Imagine what this could do for your business… Visit ahrefs.com/webmaster-tools for this free tool.
Martech
APRIL 11, 2023
What are you hoping to get out of your marketing technology? Do you need help getting there? At the heart of marketing technology, customer data platforms offer marketers and advertisers a powerhouse of capabilities to drive relevant, personalized customer experiences. And at the heart of the CDP lies the data that fuels customer insights. Learn more by registering and attending “Get to the Heart of Customer Experience With Data that Delivers,” presented by Salesforce and Acxiom.
Search Engine Land
APRIL 11, 2023
A little over a year ago, TikTok allowed users to upload videos up to 10 minutes long. Now, users have noticed that option is gone. Interesting… TikTok has removed the 10 minute video duration option pic.twitter.com/lHerFEvdeY — Matt Navarra (@MattNavarra) April 11, 2023 User reactions. Several TikTok users have posted videos speculating on why the change happened, asking TikTok to bring back the longer format, and venting about TikTok releasing the update seemingly out of nowhere without
Martech
APRIL 11, 2023
As part of the MarTech Salary and Career Survey , we interviewed people about their experiences in marketing. Today we’re talking to Greg Morales director of marketing technology solutions for Allant Group, a journey orchestration solution provider. (The interview was edited for length and clarity. ) Q: So how did you get to where you are today? How I ended up here is just being exposed to marketing service providers and kind of working my way up through the industry in different areas.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Net Atlantic
APRIL 11, 2023
In this article, we will explore the causes of opt-outs and provide practical tips on how to minimize them. We will also discuss how to measure the impact of opt-outs based on industry guidelines to improve your email marketing campaigns.
Rock Content
APRIL 11, 2023
LinkedIn, the world’s largest professional social network, is constantly seeking ways to improve the user experience and increase engagement on the platform. Many updates have been launched between 2022 and this year, such as “ Collaborative Articles ,” which aims to increase engagement using AI, SEO tools , and improved search results.
AWeber
APRIL 11, 2023
Ask successful creators what they would do differently if they could go back in time. One of the most common answers: start collecting emails earlier. Why? Because people too often rely on social media for their outreach. Yet owning your own email list is more powerful. It puts the power of audience communication in your hands. It creates an online community.
Rock Content
APRIL 11, 2023
While both content and website copywriting are essential for your business, there are some differences between the two. Copywriting usually refers to sales copy meant to drive the audience to purchase your product or services, including ads, emails, social media posts, landing pages, and more. Content, on the other hand, is usually more general information meant to educate or provide useful insights for your audience.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Neil Patel
APRIL 11, 2023
Want an easy way to get people to click through to your website? Then include a meta description. Although they aren’t a ranking factor , meta descriptions are essential to your SEO. I mean, it’s the first impression searchers get of your website. A well-written meta description can be all it takes to capture a searcher’s interest in the search engine results pages (SERPs).
Rock Content
APRIL 11, 2023
Although the concept of AI has been around for a long time, it has never felt more attainable than in the last few years. Businesses of all shapes and sizes are utilizing machine learning programs, sometimes without even realizing it. One of the most widely touted AI programs, though, is ChatGPT. This software is a chatbot (nothing new), but what makes it remarkable is that it can use its vast knowledge and resource bank to generate content on the fly.
Search Engine Land
APRIL 11, 2023
Google will be deprecating the “Keyword Plan Ad Group Forecast” and “Keyword Plan Keyword Forecast” functionalities. This change is slated to take effect on June 1, 2023. Changes to the GenerateForecast Metrics Request. Beginning June 1, the “Generate Forecast Metrics Request” will continue to be the method for obtaining forecast data.
Rock Content
APRIL 11, 2023
When we talk about behaviors, we are talking about something changeable, that undergoes influences and does not always remain the same, right?! And when we talk specifically about consumer behavior, the picture could be no different. With that in mind, it is important for us to constantly track these behavior variations, to make sure we are up to date with how our customers are buying things, mostly to make sure we (and our Marketing Strategies) continue meeting their needs.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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