Search Engine Journal
NOVEMBER 23, 2022
Having a documented social media strategy is important. Here's how to create an effective one to level up your Web 2.0 and prepare for Web3. The post 9 Steps To A Future-Proof Social Media Strategy In A Web3 World appeared first on Search Engine Journal.
Search Engine Roundtable
NOVEMBER 23, 2022
A poll by Marie Haynes shows that many SEOs are still doing guest posting for SEO purposes. The poll had over 400 responses and only 44% of those who responded said they do not use guest posting for SEO reasons. 32% said they do and 12% said they do on occasion.
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Search Engine Journal
NOVEMBER 23, 2022
There are a growing number of reports across the web of Google Ads accounts managers threatening to contact clients directly, despite not being allowed to. The post Google Ads Account Managers Shouldn’t Contact Clients Directly appeared first on Search Engine Journal.
Search Engine Roundtable
NOVEMBER 23, 2022
Just when you thought John Mueller of Google was done responding to sub-domain SEO questions - well - now we have a new social platform - so. John said on Mastodon when he would go with subdomains versus posting the content on the main www.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Hubspot Marketing
NOVEMBER 23, 2022
If the subject line of an email is the attention getter, then the signature is the lasting impression you make on the reader. Email signature fonts play an important role in shaping your tone as a professional and showcasing your personality. With so many other components in an email , both in terms of content and design, it can be easy to overlook the sendoff.
Businesses Grow
NOVEMBER 23, 2022
The new episode of The Marketing Companion is a study in networking contrasts. Author and college educator Amanda Russell begins our show by explaining how she gathered some of the most influential people in Austin, TX, for a dinner where they exposed their most vulnerable lessons — and she didn’t even know these people! On the other extreme of the networking continuum is me.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Journal
NOVEMBER 23, 2022
Twitter CEO Elon Musk sets his sights on improving the website’s search functionality, enlisting the help of prolific hacker and long-time critic George Hotz. The post Elon Musk Hires Prolific Hacker George Hotz To Fix Twitter Search appeared first on Search Engine Journal.
Sprout Social
NOVEMBER 23, 2022
Quick thought experiment: when I say jobs, thought leadership and networking, what social platform comes to mind? I’m willing to bet it’s LinkedIn. As a hub for thought leaders and job seekers alike, LinkedIn is a goldmine for uncovering new leads and talent alike. And LinkedIn employee advocacy is how you reach them. Employee advocacy —the promotion of a company that an individual works at—can supercharge brand awareness, sales leads and talent acquisition on any channel.
Search Engine Roundtable
NOVEMBER 23, 2022
Google is testing a new thin sidebar navigation on the left side of the maps interface. The sidebar has the Google Maps pin icon, then the explore tab, then trips, saved places, contribute and a more icon.
Search Engine Land
NOVEMBER 23, 2022
Google’s Search Advocate John Mueller – in a rare case of annoyance – said that any SEO advice mentioning “link juice” is not to be trusted. Is it or not? I wondered about the context and doubted whether it was true. There are different opinions. After Barry Schwartz shared the news on LinkedIn, a lively debate ensued. Even Moz and SparkToro founder Rand Fishkin chimed in on the comments saying, “Maybe link juice is real after all.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Roundtable
NOVEMBER 23, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Can you believe it, many SEOs are still doing guest posts for links. Google's John Mueller spoke about subdomains, yes.
GrowMatik
NOVEMBER 23, 2022
The biggest sales season of the year is coming up soon and businesses are looking forward to offering their most special discounts and deals for their excited and waiting audience. We weren’t an exception either and we are happy to announce our huge discount on our young product, Growmatik this Black Friday. Before diving into the details of this interesting deal, let’s quickly review what Growmatik actually is and what it does!
Search Engine Journal
NOVEMBER 23, 2022
Leave a bigger impact on your business. Discover how to connect R to your SEO work, plus how you can learn it in-depth (for free). The post An Introduction To Using R For SEO appeared first on Search Engine Journal.
Search Engine Roundtable
NOVEMBER 23, 2022
Microsoft Bing seems to be promoting TikTok video results within the Bing search results. If you do a search for some videos, Bing might add a box on the left side by the video search results box that says "Short videos of X" with a "from TikTok" button.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Hootsuite
NOVEMBER 23, 2022
TikTok is many things to many, many people — a daily vlog, a place to get news and an incredibly popular search engine. Still, it’s important to remember that TikTok started as a place for sounds. Yes, before it was the all-consuming social media beast it is today, TikTok was mostly known for music. In fact, it merged with a lip-synching service called Musical.ly in 2018 to become the app we know and love today.
Martech
NOVEMBER 23, 2022
Online shoppers spent $64.59 billion for the first three weeks in November — a 0.1% increase from the same period last year, according to Adobe Analytics data released today. During that time there were nine days with sales of more than $2 billion. A silver lining. Adobe says the fact that spending hasn’t dropped from 2021’s pandemic-boosted levels indicates consumers are heading into the holiday shopping season in the mood to spend.
Search Engine Roundtable
NOVEMBER 23, 2022
In March, I wrote a post about "More recommendations" being surfaced in Google Discover. The call to action would show up after researching products in Google Search and would lead to a "task dashboard" containing a boatload of content that helps users continue researching products (including articles, video, product comparison functionality, and more).
Hootsuite
NOVEMBER 23, 2022
Have you ever dreamed about becoming an influencer and getting paid to create social media content without needing a big audience? Well, a new wave of people is doing just that: UGC creators. If you’ve spent time on TikTok or Instagram in the last 6-12 months, chances are you’ve come across UGC creators. Even if you don’t recognize the term, you’ve probably seen content made by these creators on your favorite brands’ accounts.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Journal
NOVEMBER 23, 2022
Learn how to identify content that works for you and create new, high-quality, authoritative content based on your findings. The post How To Analyze Your Content & Craft A Winning Strategy In 2023 appeared first on Search Engine Journal.
Econsultancy
NOVEMBER 23, 2022
Short-term sales activations can be a crutch – great at boosting revenue but a quick fix that only papers over the cracks in longer-term brand strategy. As Shopify puts it in its Future of eCommerce report, “Brands that haven’t developed familiarity and trust with consumers will become more entrenched in a direct-marketing battle to offer customers the lowest price” And with over 80%.
Content Marketing Institute
NOVEMBER 23, 2022
We give thanks for great content marketing. Savor these examples from AT&T, Anheuser-Busch, Pepsi, Captain Morgan, and more. They can help your brand do and be better for your audiences.
Zumvu
NOVEMBER 23, 2022
As the pervasive shadow of Covid-19 recedes and slowly becomes a memory, many of the technologies and protocols we developed during that time remain.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
AWeber
NOVEMBER 23, 2022
You can now search for your campaigns and sort them by active status on the new mobile-friendly campaign index page. This update makes it faster and easier to: Find the campaign you’re looking for. Make updates to old campaigns. Filter out inactive campaigns you don’t want to see. Manage your campaigns on a mobile device. How to find what you need in the new navigation.
CXL
NOVEMBER 23, 2022
CXL Live 2022 was a blast. Over 300 old and new faces flew to Austin to spend two days full of networking and talks on growth and experimentation. Add to that breakfast tacos, a lot of beer, and three parties. Even though the Austin weather had some surprises in store for us, the tremendous effort to organize CXL Live pulled off the event through a (literal) storm and frenzy.
Search Engine Journal
NOVEMBER 23, 2022
Learn the difference between 4 multi-touch attribution models to leverage them, and ultimately create better conversion rate optimation. Here's how to do it step-by-step. The post A Practical Guide To Multi-Touch Attribution appeared first on Search Engine Journal.
Social Media Examiner
NOVEMBER 23, 2022
Are you ready to take your marketing know-how to the next level? Thinking of attending a marketing conference? If so, this article is for you! You’ll discover five insider tips to help you make smart decisions when analyzing an event. The Conference Dilemma There’s a good chance you can only attend one event per year. […]. The post What to Look for in a Marketing Conference appeared first on Social Media Examiner.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
CMO Network
NOVEMBER 23, 2022
Mike Cessario made water cool. That's no small feat. Name another water brand that is doing millions of dollars of merch a year.
Six & Flow
NOVEMBER 23, 2022
Partner ecosystems are becoming increasingly important for B2B SaaS businesses. They provide access to new customers, generate additional revenue streams, and expand a company’s reach beyond its own efforts.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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