Aspiration Marketing

MARCH 27, 2025

Research shows that effective sales enablement strategies can generate a staggering 49% win rate on forecasted deals. But what exactly is "sales enablement?" It's about equipping your sales team with the resources they need to succeedfrom content and training to the right tools and processes. Whether you're a startup or an enterprise, a solid sales enablement strategy can be a game-changer, driving revenue, boosting efficiency, and creating a winning sales culture.

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Social Media Examiner

MARCH 27, 2025

Are your tried and true marketing tactics losing their impact? Wondering how to adapt and stay relevant with consumers? In this article, youll discover why disruptive storytelling is the key to thriving in todays marketing environment and learn practical strategies for building deeper customer relationships and making content stand out. Why Story is Critical in […] The post How to Use Disruptive Storytelling to Thrive as a Marketer appeared first on Social Media Examiner.

Marketing 112

Marketing Marketers Customer Social Media Marketing 112

Hubspot Marketing

MARCH 27, 2025

Who wouldnt want their own personal executive assistant? Sounds pretty awesome, right? Well, with the AI tool Claude, anyone can set up a virtual executive assistant in just ten minutes. In this article, Ill share how you can use Claudes incredible new Projects feature to create an executive assistant. That virtual EA can help you analyze meeting transcripts, manage action items, draft follow-up messages, and more.

Transform 102

Transform CMO Communications New Technology 102

Sprout Social

MARCH 27, 2025

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul. Today, the creator economy is worth $250 billion (yes, thats billion with a b).

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Gen Z Affiliate Marketing Influencer Marketing User-Generated 99

Advertisement

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Martech

MARCH 27, 2025

Customer engagement platform Braze is entering into a definitive agreement to acquire OfferFit, an AI decisioning company, for $325 million. AI decisioning agents autonomously experiment, learn and have the ability to deliver highly relevant, personalized experiences, which is what makes OfferFit appealing to Braze. OfferFit recommends individualized, cross-channel customer journeys in partnership with customer engagement solutions like Braze.

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Sprout Social

MARCH 27, 2025

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach. This strategy reaps rewards with higher conversions, engagement rates and connectivity, while raising brand awareness and allowing tailored strategies to forge stronger consumer connections.

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Influencer Marketing Marketing Marketers User-Generated 98

Sprout Social

MARCH 27, 2025

Social media is a powerhouse for brand awareness, customer engagement and revenue generationbut only if you can make sense of the data. With performance metrics scattered across platforms, the right social media management tool is essential for streamlining workflows, consolidating insights and proving ROI. Agorapulse is one of many platforms designed to help marketers centralize their social media efforts, but youll want to do research on the best tool for your team.

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Analytics CRM Management Influencer Marketing 98

Backlinko

MARCH 27, 2025

Pageviews are a web analytics metric that counts each time a visitor loads or reloads a page on your website. Each instance of a user viewing a page is one pageview, regardless of whether the same user views the same page multiple times. Tracking pageviews helps you measure traffic volume and understand which content attracts the most attention. But: Pageviews are not the most important metric you should track.

Customer Acquisition 84

Customer Acquisition Analytics Entertainment Product 84

Martech

MARCH 27, 2025

Like many of you, I regularly incorporate AI tools to keep up with marketing and martech trends. They provide me with summaries and extract insights that I either agree or disagree with. While researching unstructured data management trends, I came across this ChatGPT summary of various articles, and I immediately laughed out loud. … the upshot is that companies will need to treat unstructured data with the same care as structured data applying governance and quality checks because its b

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CRM Transform Whitepaper User-Generated 94

illumin

MARCH 27, 2025

Social media giant Meta is expanding its ad capabilities specifically geared towards AI. Learn more about how it can help advertisers worldwide. Marketers using Meta and Instagram will soon be able to do more with their advertising platforms. In an announcement made at its Shoptalk event in mid-March, Meta is expanding its integration of AI-powered systems and technology to its advertising portfolio.

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Shoppers User-Generated Retail Advertising 66

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Martech

MARCH 27, 2025

Yesterday, I saw Studio Ghiblis Princess Mononoke in IMAX. It was probably the sixth time Ive seen it, making it my third-most-watched Ghibli, behind Spirited Away and My Neighbor Totoro. So, I am not an unbiased observer when it comes to a recent AI development. On Tuesday, ChatGPT released a new version of its image generation tool. During the live-streamed demo, the tool was asked to turn a picture into an anime image.

Transform 81

Transform Shoppers Retail User-Generated 81

Duct Tape Marketing

MARCH 27, 2025

Build a Brand Gen Z Wants to Work (and Buy) From written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Len Silverman In this episode of the Duct Tape Marketing Podcast , I interviewed Len Silverman, a veteran marketer, former Learning Center owner, and author of Mesh: Aligning Your Personal Brand with Gen Z.

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Martech

MARCH 27, 2025

Consumers expect every email to feel like a one-on-one conversation. But when your data lives in silos, its impossible to deliver personalization at scale. According to a recent survey, lack of consolidated customer data is the number one challenge in email marketing today. Join us on Thursday, April 3, for Getting Your Email Data Strategy Right , where well explore what it really takes to execute a data-driven email strategy that drives loyalty and conversions.

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Email Marketing Whitepaper Branding Customer 69

SMA Marketing

MARCH 27, 2025

In an ideal world, your customers would have a seamless buyer’s journey, resulting in a positive decision. Better yet, they would love your products so much that they quickly become your biggest advocates. Realistically, a common buyer’s journey is much more complex, including many starts and stops. Cross-channel marketing campaigns reach your customers by leveraging.

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Marketing Marketers Product Customer 52

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Content Marketing Institute

MARCH 27, 2025

Learn how travel company TUIs digital analytics team developed an attribution model to show how marketing contributes to the business and automated the process across all their platforms.

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Branding Analytics Marketing Marketers 86

Practical eCommerce - Marketing

MARCH 27, 2025

Shoppers see ads that interest them. Advertisers get better results. The post AI Will Help Advertisers and Shoppers appeared first on Practical Ecommerce.

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The LeadG2 Blog

MARCH 27, 2025

In this episode, Emily and Maryanne dive into the essentials of adopting a new CRM, sharing their top "dos" and "donts" to help you get the most out of your CRM implementation.

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CRM 71

Traackr

MARCH 27, 2025

Advice on how to enhance your influencer marketing strategy from marketing leaders at LOral, NYX Cosmetics and Neutrogena.

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Influencer Marketing Marketing Strategy Marketing Marketers 40

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

Animalz blog

MARCH 27, 2025

“We made it.” After four weeks and seven guests, the Animalz Podcast season on AI & Content has concluded. In this finale, hosts Ty Magnin and Tim Metz synthesize the key insights, surprising revelations, and actionable takeaways from their conversations with AI innovators in content marketing. The season opened with a simple yet profound question: “Hello… is there anybody out there creating real value with AI?

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SEO Content Marketing Transform B2C 57

Hubspot Marketing

MARCH 27, 2025

When Liquid Death, the edgy, death-metal-themed water brand that took American social media by storm, announced it was pulling out of the UK market, marketing Twitter(X) erupted with hot takes. Was it the irreverent branding that didnt connect with British sensibilities? Or proof that even viral marketing cant guarantee product success? According to behavioral science expert Phil Agnew , the answer is more nuanced. 1.

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Scoop.it!

MARCH 27, 2025

In a world where oversharing feels like the default, theres a quiet but profound shift underway. The loud, crowded spaces of Facebook, X, and Instagram are starting to feel too exposed for many users. Whats emerging instead? A silent revolution is driven by private content-sharing platforms designed for smaller, more intimate connections. Its mostly related to video sharing but has become so much more.

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Health Communications Promotion Management 52