Search Engine Land
JULY 14, 2023
Marketers have criticized Google Analytics 4 since it was released in late 2020. The list of complaints is long – from the move from user tracking to event tracking, to the missing standard reports, and the replacement of bounce rate with engagement rate, to name just a few. GA4 is the predominant platform for measuring website performance and user behavior.
Search Engine Journal
JULY 14, 2023
What social networks should you spend your time and marketing budget on in 2023? Find out using this list of over 130 social media statistics. The post 134 Social Media Statistics You Need To Know For 2023 appeared first on Search Engine Journal.
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Search Engine Land
JULY 14, 2023
Google has confirmed it fixed the ongoing issue with Google News indexing. This resulted in many publishers seeing massive traffic declines from Google News for a three-week period, starting around June 21st. The update. Google posted an update at 5:06 pm ET today, saying, “We fixed the issue with News indexing. There will be no more updates.” Google initially discovered the issue on July 10th, and Google identified the specific issue the day after, then implemented a fix on July 12t
Martech
JULY 14, 2023
Streaming platform Roku has partnered with Shopify, giving shoppers the ability to make purchases from Shopify merchants through their TVs. As a result of the new partnership, Roku watchers are served ads through Roku Action Ads. When they see the ad, the viewer can click OK on their Roku remote to receive more information and make the purchase from their TV screen.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Land
JULY 14, 2023
A brand SERP is the results Google serves when a user searches for your brand name. A digital strategy is how a brand positions itself across the online ecosystem. I have been talking about brand SERPs since 2013. I’ve learned that a brand SERP isn’t just a “pretty Google Business Card.” When you bake SEO into a brand’s existing digital strategy, you grow the brand SERP and the digital strategy in tandem – and dominate your niche.
Martech
JULY 14, 2023
Artificial intelligence continues to take the marketing world by storm. The genie is out of the bottle, and it’s not going back in. For example, Verified Market Research estimates the AI content writing market will grow eightfold over the decade and be worth nearly $6.5 billion by 2030. The use of AI is inevitable and worth investigating. However, you need to prepare to deploy it responsibly to get your desired results and avoid any backfires.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Rock Content
JULY 14, 2023
Effective advertising in today’s global culture requires great website content. Not okay content, or even good content. To stand out from your competitors and capture the attention of your target audience, you need superior content. It is arguably one of the most important parts of advertising on the internet. Here’s what you should know about content marketing , its history, why it’s critical, and how to start developing a content strategy that generates results.
Search Engine Land
JULY 14, 2023
One of the fastest developing and potentially essential shifts in search marketing is artificial intelligence (AI), specifically generative AI. Generative AI is poised to change the nature of the search engine results page (SERP). Thus, strategies for managing digital marketing campaigns must also evolve. We see it now with the new Bing, powered by ChatGPT, and Google’s Search Generative Experience (SGE).
Social Media Examiner
JULY 14, 2023
Want to differentiate your business? Wondering how to give people an unforgettable Web3 experience? In this article, you’ll discover how to create immersive experiences in Web3. Immersive Experiences in Web3: Why Do The Matter and What Are They? The relational dynamic between newer audiences and brands has changed. Today, people want more than to watch […] The post Creating Immersive Experiences in Web3 appeared first on Social Media Examiner.
Content Marketing Institute
JULY 14, 2023
How did Threads get to 100-plus million users this past week? It started with Instagram’s 2-plus billion. Despite those mammoth numbers, Threads debut can teach every content marketer a practical lesson.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Sprout Social
JULY 14, 2023
Organizations are constantly looking for strategies to increase leads, customer satisfaction and revenue. An effective way to achieve this is through sales and marketing alignment. The new reality is that sales and marketing are continuously and increasingly integrated. Marketing needs to know more about sales, sales needs to know more about marketing and we all need to know more about our customers.
Traackr
JULY 14, 2023
Meta’s Threads gained 100+ million users in 7 days — here’s how it could impact your influencer program
Litmus
JULY 14, 2023
If your email goals are bigger than your budget or the pressure on your team increases, you need to work smarter with email workflow automation. This guide reviews what email workflow automation is and how to get started with seven automated email workflows: Welcome email series Lead nurturing campaigns Abandoned cart emails Post-purchase follow-ups Feedback and review workflows Subscription renewal reminders Re-engagement campaigns What is email workflow automation?
Unbounce
JULY 14, 2023
Remember photographs? Like, pieces of paper with images you could actually hold in your hand? They were great—until you tried to organize ‘em. Over the years, you’d collect boxes and boxes of photos and often totally forget where they came from. Was this our ski trip to Whistler or the Great Snowstorm of ‘82? Is this Timmy’s baptism or Grandpa in the tub?
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Sachs Marketing Group
JULY 14, 2023
You can use Instagram effectively for business by knowing your audience, creating engaging content, scheduling posts, using relevant hashtags, and leveraging Instagram’s unique features like Stories and IGTV. Regularly monitor insights and adapt your strategy based on performance metrics. Are you struggling to get traction with your business on Instagram?
Unbounce
JULY 14, 2023
Remember photographs? Like, pieces of paper with images you could actually hold in your hand? They were great—until you tried to organize ‘em. Over the years, you’d collect boxes and boxes of photos and often totally forget where they came from. Was this our ski trip to Whistler or the Great Snowstorm of ‘82? Is this Timmy’s baptism or Grandpa in the tub?
Six & Flow
JULY 14, 2023
In today's digital age, traditional marketing strategies are no longer enough to capture the attention of consumers. With the ever-increasing use of ad-blocking software and the decline of traditional advertising mediums, marketers are turning to inbound marketing to drive customer engagement and generate leads. So, what is inbound marketing?
David Meerman Scott
JULY 14, 2023
Have you signed of for Threads, the new Zuck-hyped short-form text app? It’s the fastest social network to reach 100 million users, but that’s to be expected when Meta releases a “Twitter-killer” and promotes it on its uber-popular Instagram and Facebook services.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Six & Flow
JULY 14, 2023
In today's rapidly evolving business landscape, having a well-implemented Customer Relationship Management (CRM) system is crucial for success. However, navigating the complexities of CRM implementation can be challenging, and that's where CRM consultants come into play. These experts possess the knowledge and experience to guide businesses through the process, ensuring a seamless integration and maximising the benefits of CRM solutions.
Zumvu
JULY 14, 2023
Making yourself stand out in the market just brings benefits in droves, as brand recognition can skyrocket your business.
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